Self-published authors are fully aware that perhaps the easiest part of the writing journey is the actual writing.  Well, compared to the marketing aspect I believe it is.

I have read a lot of articles, suggestions, and tips and tricks to market the book to the reading public.  It is, to say the least, a lot harder to market eBooks than perhaps their hard or paper-back relatives.

This is despite the millions of eReaders out there.

Then there is that other fickle part of the publishing cycle, the need for reviews.

Proper reviews of course.

As we are learning, reviews can be bought.  And Amazon is out there seeking what it calls unverified reviews and the reviewers and it had brought with it very strict control over who can leave a review, especially on Amazon.

Another site where reviews are taken seriously is the Goodreads website where I have established a presence, and expect in due course, some reviews.

But, all the advice I have seen and read tells me that reviews should not be paid for, and that reviews will come with sales.  It might be a difficult cycle, more reviews mean more sales, etc.

And getting those first sales …

Therein lies the conundrum.  It is a question of paying for advertising or working it out for ourselves.  I guess if I were to get more sales, I could afford the advertising … yes, back on the merry-go-round!

And yet, the harder the road, the more I enjoy what I do.  It is exhilarating while writing, it is a joy to finish the first draft, it is an accomplishment when it is published, but when you sell that first book, well, there is no other feeling like it.