What I learned about writing: An X (formerly Twitter) biography

What are the essentials for writing an X (formerly Twitter) boigraphy

The X (formerly Twitter) bio is your digital elevator pitch. It has a strict limit of 160 characters, so every word and symbol must count.

The most essential elements for an effective X biography focus on telling visitors who you are, what you offer, and what they should do next.

Here are the key essentials:

1. The Core Information (Who & What)

  • Your Value Proposition: Immediately state what you do, what you tweet about, or the benefit people get from following you. Don’t just list your job title, but explain the impact.
    • Bad: Digital Marketing Specialist
    • Good: Helping small businesses decode SEO and grow their online presence.
  • Keywords: Use terms related to your industry or niche (e.g., #FinTech, Data Science, Fantasy Author) to make your profile searchable.

2. Personality and Trust

  • Show Your Personality: Inject your unique voice, whether it’s professional, witty, humorous, or inspiring. This makes you memorable.
    • Example: “I write books about dragons πŸ‰ and argue with people about coffee β˜•.”
  • Social Proof (Humble Brag): Briefly mention a notable achievement to build credibility.
    • Examples: TEDx Speaker, 10K+ Followers, Host of Top 10 Podcast, Featured in Forbes.

3. The Call-to-Action (CTA)

  • Direct the Next Step: Every great bio should tell the visitor what to do. Use a simple, direct instruction. This is often paired with the single clickable Link in Bio.
    • Examples: Get my free guide ⬇️ | DM for collabs | New video every Fri!
  • Use Emojis: Emojis are essential because they save characters, add visual flair, and break up text. Use them as bullet points or to replace words.
    • Example: “Engineer βš™οΈ | Runner πŸƒβ€β™€οΈ | Always curious πŸ€””

4. Maximizing the 160 Characters

  • Be Concise: Eliminate filler words and be ruthless with your editing.
  • Use Line Breaks: Separate different ideas (e.g., Who I Am, What I Do, CTA) onto new lines for easy scanning.
  • Utilize Other Fields: Remember that your Name (50 characters), Location, and Website Link are separate fields and do not count against the 160-character bio limit. Use them all!

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