An excerpt from “Mistaken Identity” – a work in progress

The odds of any one of us having a doppelganger are quite high. Whether or not you got to meet him or her, or be confronted by them was significantly lower. Except of course, unless you are a celebrity.

It was a phenomenon remarkable only for the fact, at times, certain high-profile people, notorious or not, had doubles if only to put off enemies or the general public. Sometimes we see people in the street, people who look like someone we knew, and made the mistake of approaching them like a long lost friend, only to discover an embarrassed individual desperately trying to get away for what they perceive is a stalker or worse.

And then sometimes it is a picture that looms up on a TV screen, an almost exact likeness of you. At first, you are fascinated, and then according to the circumstances, and narrative that is attached to that picture, either flattered or horrified.

For me one turned to the other when I saw an almost likeness of me flash up on the screen when I turned the TV on in my room. What looked to be my photo, with only minor differences, was in the corner of the screen, the newsreader speaking in rapid Italian, so fast I could only translate every second or third word.

But the one word I did recognize was murder. The photo of the man up on the screen was the subject of an extensive manhunt. The crime, the murder of a woman in the very same hotel I was staying, and it was being played out live several floors above me. The gist of the story, the woman had been seen with, and staying with the man who was my double, and, less than an hour ago, the body had been discovered by a chambermaid.

The killer, the announcer said, was believed to be still in the hotel because the woman had died shortly before she had been discovered.

I watched, at first fascinated at what I was seeing. I guess I should have been horrified, but at that moment it didn’t register that I might be mistaken for that man.

Not until another five minutes had passed, and I was watching the police in full riot gear, with a camera crew following behind, coming up a passage towards a room. Live action of the arrest of the suspected killer the breathless commentator said.

Then, suddenly, there was a pounding on the door. On the TV screen, plain to see, was the number of my room.
I looked through the peephole and saw an army of police officers. It didn’t take much to realize what had happened. The hotel staff identified me as the man in the photograph on the TV and called the police.

Horrified wasn’t what I was feeling right then.

It was fear.

My last memory was the door crashing open, the wood splintering, and men rushing into the room, screaming at me, waving guns, and when I put my hands up to defend myself, I heard a gunshot.

And in one very confused and probably near-death experience, I thought I saw my mother and thought what was she doing in Rome?

I was the archetypal nobody.

I lived in a small flat, I drove a nondescript car, had an average job in a low profile travel agency, was single, and currently not involved in a relationship, no children, and according to my workmates, no life.

They were wrong. I was one of those people who preferred their own company, I had a cat, and travelled whenever I could. And I did have a ‘thing’ for Rosalie, one of the reasons why I stayed at the travel agency. I didn’t expect anything to come of it, but one could always hope.

I was both pleased and excited to be going to the conference. It was my first, and the glimpse I had seen of it had whetted my appetite for more information about the nuances of my profession.

Some would say that a travel agent wasn’t much of a job, but to me, it was every bit as demanding as being an accountant or a lawyer. You were providing a customer with a service, and arguably more people needed a travel agent than a lawyer. At least that was what I told myself, as I watched more and more people start using the internet, and our relevance slowly dissipating.

This conference was about countering that trend.

The trip over had been uneventful. I was met at the airport and taken to the hotel where the conference was being held with a number of other delegates who had arrived on the same plane. I had mingled with a number of other delegates at the pre conference get together, including one whose name was Maryanne.

She was an unusual young woman, not the sort that I usually met, because she was the one who was usually surrounded by all the boys, the life of the party. In normal circumstances, I would not have introduced myself to her, but she had approached me. Why did I think that may have been significant? All of this ran through my mind, culminating in the last event on the highlight reel, the door bursting open, men rushing into my room, and then one of the policemen opened fire.

I replayed that last scene again, trying to see the face of my assailant, but it was just a sea of men in battle dress, bullet proof vests and helmets, accompanied by screaming and yelling, some of which I identified as “Get on the floor”.

Then came the shot.

Why ask me to get on the floor if all they were going to do was shoot me. I was putting my hands up at the time, in surrender, not reaching for a weapon.

Then I saw the face again, hovering in the background like a ghost. My mother. Only the hair was different, and her clothes, and then the image was going, perhaps a figment of my imagination brought on by pain killing drugs. I tried to imagine the scene again, but this time it played out, without the image of my mother.

I opened my eyes took stock of my surroundings. What I felt in that exact moment couldn’t be described. I should most likely be dead, the result of a gunshot wound. I guess I should be thankful the shooter hadn’t aimed at anything vital, but that was the only item on the plus side.

I was in a hospital room with a policeman by the door. He was reading a newspaper, and sitting uncomfortably on a small chair. He gave me a quick glance when he heard me move slightly, but didn’t acknowledge me with either a nod, or a greeting, just went back to the paper.

If I still had a police guard, then I was still considered a suspect. What was interesting was that I was not handcuffed to the bed. Perhaps that only happened in TV shows. Or maybe they knew I couldn’t run because my injuries were too serious. Or the guard would shoot me long before my feet hit the floor. I knew the police well enough now to know they would shoot first and ask questions later.

On the physical side, I had a large bandage over the top left corner of my chest, extending over my shoulder. A little poking and prodding determined the bullet had hit somewhere between the top of my rib cage and my shoulder. Nothing vital there, but my arm might be somewhat useless for a while, depending on what the bullet hit on the way in, or through.

It didn’t feel like there were any broken or damaged bones.

That was the good news.

On the other side of the ledger, my mental state, there was only one word that could describe it. Terrified. I was looking at a murder charge and jail time, a lot of it. Murder usually had a long time in jail attached to it.

Whatever had happened, I didn’t do it. I know I didn’t do it, but I had to try and explain this to people who had already made up their minds. I searched my mind for evidence. It was there, but in the confused state brought on by the medication, all I could think about was jail, and the sort of company I was going to have.

I think death would have been preferable.

Half an hour later, maybe longer, I was drifting in an out of consciousness, a nurse, or what I thought was a nurse, came into the room. The guard stood, checked her ID card, and then stood by the door.

She came over and stood beside the bed. “How are you?” she asked, first in Italian, and when I pretended I didn’t understand, she asked the same question in accented English.

“Alive, I guess,” I said. “No one has come and told what my condition is yet. You are my first visitor. Can you tell me?”

“Of course. You are very lucky to be alive. You will be fine and make a full recovery. The doctors here are excellent at their work.”

“What happens now?”

“I check you, and then you have a another visitor. He is from the British Embassy I think. But he will have to wait until I have finished my examination.”

I realized then she was a doctor, not a nurse.

My second visitor was a man, dressed in a suit the sort of which I associated with the British Civil Service.  He was not very old which told me he was probably a recent graduate on his first posting, the junior officer who drew the short straw.

The guard checked his ID but again did not leave the room, sitting back down and going back to his newspaper.

My visitor introduced himself as Alex Jordan from the British Embassy in Rome and that he had been asked by the Ambassador to sort out what he labelled a tricky mess.

For starters, it was good to see that someone cared about what happened to me.  But, equally, I knew the mantra, get into trouble overseas, and there is not much we can do to help you.  So, after that lengthy introduction, I had to wonder why he was here.

I said, “They think I am an international criminal by the name of Jacob Westerbury, whose picture looks just like me, and apparently for them it is an open and shut case.”  I could still hear the fragments of the yelling as the police burst through the door, at the same time telling me to get on the floor with my hands over my head.

“It’s not.  They know they’ve got the wrong man, which is why I’m here.  There is the issue of what had been described as excessive force, and the fact you were shot had made it an all-round embarrassment for them.”

“Then why are you here?  Shouldn’t they be here apologizing?”

“That is why you have another visitor.  I only took precedence because I insisted I speak with you first.  I have come, basically to ask you for a favour.  This situation has afforded us with an opportunity.  We would like you to sign the official document which basically indemnifies them against any legal proceedings.”

Curious.  What sort of opportunity was he talking about?  Was this a matter than could get difficult and I could be charged by the Italian Government, even if I wasn’t guilty, or was it one of those hush hush type deals, you do this for us, we’ll help you out with that.  “What sort of opportunity?”

“We want to get our hands on Jacob Westerbury as much as they do.  They’ve made a mistake, and we’d like to use that to get custody of him if or when he is arrested in this country.  I’m sure you would also like this man brought into custody as soon as possible so you will stop being confused with him.  I can only imagine what it was like to be arrested in the manner you were.  And I would not blame you if you wanted to get some compensation for what they’ve done.  But.  There are bigger issues in play here, and you would be doing this for your country.”

I wondered what would happen if I didn’t agree to his proposal.  I had to ask, “What if I don’t?”

His expression didn’t change.  “I’m sure you are a sensible man Mr Pargeter, who is more than willing to help his country whenever he can.  They have agreed to take care of all your hospital expenses, and refund the cost of the Conference, and travel.  I’m sure I could also get them to pay for a few days at Capri, or Sorrento if you like, before you go home.  What do you say?”

There was only one thing I could say.  Wasn’t it treason if you went against your country’s wishes?

“I’m not an unreasonable man, Alex.  Go do your deal, and I’ll sign the papers.”

“Good man.”

After Alex left, the doctor came back to announce the arrival of a woman, by the way she had announced herself, the publicity officer from the Italian police. When she came into the room, she was not dressed in a uniform.

The doctor left after giving a brief report to the civilian at the door. I understood the gist of it, “The patient has recovered excellently and the wounds are healing as expected. There is no cause for concern.”

That was a relief.

While the doctor was speaking to the civilian, I speculated on who she might be. She was young, not more than thirty, conservatively dressed so an official of some kind, but not necessarily with the police. Did they have prosecutors? I was unfamiliar with the Italian legal system.

She had long wavy black hair and the sort of sultry looks of an Italian movie star, and her presence made me more curious than fearful though I couldn’t say why.

The woman then spoke to the guard, and he reluctantly got up and left the room, closing the door behind him.
She checked the door, and then came back towards me, standing at the end of the bed. Now alone, she said, “A few questions before we begin.” Her English was only slightly accented. “Your name is Jack Pargeter?”

I nodded. “Yes.”

“You are in Rome to attend the Travel Agents Conference at the Hilton Hotel?”

“Yes.”

“You attended a preconference introduction on the evening of the 25th, after arriving from London at approximately 4:25 pm.”

“About that time, yes. I know it was about five when the bus came to collect me, and several others, to take us to the hotel.”

She smiled. It was then I noticed she was reading from a small notepad.

“It was ten past five to be precise. The driver had been held up in traffic. We have a number of witnesses who saw you on the plane, on the bus, at the hotel, and with the aid of closed circuit TV we have established you are not the criminal Jacob Westerbury.”

She put her note book back in her bag and then said, “My name is Vicenza Andretti and I am with the prosecutor’s office. I am here to formally apologize for the situation that can only be described as a case of mistaken identity. I assure you it is not the habit of our police officers to shoot people unless they have a very strong reason for doing so. I understand that in the confusion of the arrest one of our officers accidentally discharged his weapon. We are undergoing a very thorough investigation into the circumstances of this event.”

I was not sure why, but between the time I had spoken to the embassy official and now, something about letting them off so easily was bugging me. I could see why they had sent her. It would be difficult to be angry or annoyed with her.

But I was annoyed.

“Do you often send a whole squad of trigger happy riot police to arrest a single man?” It came out harsher than I intended.

“My men believed they were dealing with a dangerous criminal.”

“Do I look like a dangerous criminal?” And then I realized if it was mistaken identity, the answer would be yes.

She saw the look on my face, and said quietly, “I think you know the answer to that question, Mr. Pargeter.”

“Well, it was overkill.”

“As I said, we are very sorry for the circumstances you now find yourself in. You must understand that we honestly believed we were dealing with an armed and dangerous murderer, and we were acting within our mandate. My department will cover your medical expenses, and any other amounts for the inconvenience this has caused you. I believe you were attending a conference at your hotel. I am very sorry but given the medical circumstances you have, you will have to remain here for a few more days.”

“I guess, then, I should thank you for not killing me.”

Her expression told me that was not the best thing I could have said in the circumstances.

“I mean, I should thank you for the hospital and the care. But a question or two of my own. May I?”

She nodded.

“Did you catch this Jacob Westerbury character?”

“No. In the confusion created by your arrest he escaped. Once we realized we had made a mistake and reviewed the close circuit TV, we tracked him leaving by a rear exit.”

“Are you sure it was one of your men who shot me?”

I watched as her expression changed, to one of surprise.

“You don’t think it was one of my men?”

“Oddly enough no. But don’t ask me why.”

“It is very interesting that you should say that, because in our initial investigation, it appeared none of our officer’s weapons had been discharged. A forensic investigation into the bullet tells us it was one that is used in our weapons, but…”

I could see their dilemma.

“Have you any enemies that would want to shoot you Mr Pargeter?”

That was absurd because I had no enemies, at least none that I knew of, much less anyone who would want me dead.

“Not that I’m aware of.”

“Then it is strange, and will perhaps remain a mystery. I will let you know if anything more is revealed in our investigation.”

She took an envelope out of her briefcase and opened it, pulling out several sheets of paper.

I knew what it was. A verbal apology was one thing, but a signed waiver would cover them legally. They had sent a pretty girl to charm me. Perhaps using anyone else it would not have worked. There was potential for a huge litigation payout here, and someone more ruthless would jump at the chance of making a few million out of the Italian Government.

“We need a signature on this document,” she said.

“Absolving you of any wrong doing?”

“I have apologized. We will take whatever measures are required for your comfort after this event. We are accepting responsibility for our actions, and are being reasonable.”

They were. I took the pen from her and signed the documents.

“You couldn’t add dinner with you on that list of benefits?” No harm in asking.

“I am unfortunately unavailable.”

I smiled. “It wasn’t a request for a date, just dinner. You can tell me about Rome, as only a resident can. Please.”

She looked me up and down, searching for the ulterior motive. When she couldn’t find one, she said, “We shall see once the hospital discharges you in a few days.”

“Then I’ll pencil you in?”

She looked at me quizzically. “What is this pencil me in?”

“It’s an English colloquialism. It means maybe. As when you write something in pencil, it is easy to erase it.”

A momentary frown, then recognition and a smile. “I shall remember that. Thank-you for your time and co-operation Mr. Pargeter. Good morning.”

© Charles Heath 2015-2021

Writing a book in 365 days – 332

Day 332

From First Draft to Focused Masterpiece: How to Narrow Your Writing Target

Introduction: The Freedom of the First Draft
Crossing the finish line of your first draft is a triumph. The blank page is no more, and your ideas are finally spilling out. Yet, beneath that satisfaction often lingers an unspoken truth: the work isn’t done. Now comes the equally critical (and often underrated) task: narrowing the target. This phase transforms an amorphous draft into a sharp, impactful piece that resonates deeply with its audience. Think of it as sculpting the raw marble of your thoughts into a statue with purpose. Let’s explore how to do this with intention and clarity.


The Power of the First Draft

Before diving into refinement, it’s important to honour the messy beauty of your first draft. It’s a “get it out” stage—where creativity flows unfiltered, and every idea, no matter how half-baked, is welcomed. But here’s the thing: first drafts are not meant to be final products. They’re blueprints, prototypes, or even “vessels of possibility.” The magic happens next, when you take a step back and ask, “What is this really trying to say?”


Step 1: Identify Your Core Message

The first step in narrowing your target is distilling your work down to its essence. Ask yourself:

  • What is the single most important takeaway?
  • What changes do I want the reader to experience?

Write this down in a single sentence. If your draft aims to persuade, what’s the one action you want your reader to take? If it’s a story, what’s the central theme or emotion you want to evoke? This core message becomes your compass during the editing phase.

Example:

  • Vague: “Climate change is a problem that affects us all, and we need to do something about it.”
  • Narrowed: “Rising ocean temperatures are accelerating coastal erosion—here’s how you can advocate for immediate policy change in your community.”

The narrowed version focuses on a specific cause (ocean temperatures), effect (coastal erosion), and a clear call to action (advocacy and policy).


Step 2: Cut What Doesn’t Serve the Core

Once you have clarity on your message, ruthlessly edit out anything that doesn’t amplify it. This includes:

  • Tangential anecdotes: A personal story might have been fun to write, but if it doesn’t tie back to your point, it’s a detour.
  • Jargon or fluff: Replace vague phrases like “a lot of people” with specific data or terms.
  • Redundant sections: Are two paragraphs exploring the same idea? Consolidate.

Pro Tip: Use the “kill your darlings” mantra, but with a twist. If a line makes you cringe but still feels essential, it might belong. The goal isn’t to erase creativity—it’s to eliminate clutter.


Step 3: Refine Your Audience Focus

Know your reader’s face. The more specific you are about your audience’s needs, the sharper your focus. Ask:

  • Who is most likely to engage with this?
  • What do they need to know, feel, or do?

If your draft is for a niche audience (e.g., organic farmers, tech startups, grieving parents), tailor your language, examples, and structure to speak directly to them. Narrowing your audience isn’t about exclusion—it’s about connection.

Example:
A post about healthy eating for adolescent athletes versus busy working parents will require fundamentally different angles, even if the topic is the same.


Step 4: Use Feedback to Sharpen the Edge

Once you’ve narrowed your draft, seek feedback. Ask your beta readers or editors:

  • “Is the main point clear?”
  • “Did anything feel off-topic or confusing?”
  • “Where did I lose you?”

Their honest responses will highlight where your focus is strong and areas that need tightening.


Conclusion: From Broad to Bold

Narrowing your target isn’t about stifling creativity—it’s about amplifying it. By focusing on one core message, one audience, and one action, you create writing that’s not just heard but felt. So, after your first draft, give yourself permission to dig deeper. Prune, polish, and focus until your work becomes a beacon of clarity.

Your Turn: Grab a pen and write your core message in one sentence. If you can’t sum up your draft in a tweet, keep refining.


Final Thought: A narrow target may seem limiting, but it’s the very thing that turns a sea of words into a sea change.

The story behind the story – Echoes from the Past

The novel ‘Echoes from the past’ started out as a short story I wrote about 30 years ago, titled ‘The birthday’.

My idea was to take a normal person out of their comfort zone and led on a short but very frightening journey to a place where a surprise birthday party had been arranged.

Thus the very large man with a scar and a red tie was created.

So was the friend with the limousine who worked as a pilot.

So were the two women, Wendy and Angelina, who were Flight Attendants that the pilot friend asked to join the conspiracy.

I was going to rework the short story, then about ten pages long, into something a little more.

And like all re-writes, especially those I have anything to do with, it turned into a novel.

There was motivation.  I had told some colleagues at the place where I worked at the time that I liked writing, and they wanted a sample.  I was going to give them the re-worked short story.  Instead, I gave them ‘Echoes from the past’

Originally it was not set anywhere in particular.

But when considering a location, I had, at the time, recently been to New York in December, and visited Brooklyn and Queens, as well as a lot of New York itself.  We were there for New Years, and it was an experience I’ll never forget.

One evening we were out late, and finished up in Brooklyn Heights, near the waterfront, and there was rain and snow, it was cold and wet, and there were apartment buildings shimmering in the street light, and I thought, this is the place where my main character will live.

It had a very spooky atmosphere, the sort where ghosts would not be unexpected.  I felt more than one shiver go up and down my spine in the few minutes I was there.

I had taken notes, as I always do, of everywhere we went so I had a ready supply of locations I could use, changing the names in some cases.

Fifth Avenue near the Rockefeller center is amazing at first light, and late at night with the Seasonal decorations and lights.

The original main character was a shy and man of few friends, hence not expecting the surprise party.  I enhanced that shyness into purposely lonely because of an issue from his past that leaves him always looking over his shoulder and ready to move on at the slightest hint of trouble.  No friends, no relationships, just a very low profile.

Then I thought, what if he breaks the cardinal rule, and begins a relationship?

But it is also as much an exploration of a damaged soul, as it is the search for a normal life, without having any idea what normal was, and how the understanding of one person can sometimes make all the difference in what we may think or feel.

And, of course, I wanted a happy ending.

Except for the bad guys.

Get it here:  https://amzn.to/2CYKxu4

newechocover5rs

Writing a book in 365 days – 331

Day 331

With Only Six Minutes to Live – What Would Your Story Look Like?

“If you could see the end of your life, would you want to?”
A question that feels like a scene ripped straight from a thriller, yet it lives in the quiet corners of our minds every time we glance at a ticking clock. Imagine the timer on your life’s narrative dropping to six minutes. No more coffee breaks, no “later, I’ll finish that project,” and no chance to scroll through one more meme. What would your story look like in that final, frantic, beautiful sprint?


1. The Flash‑Forward: A Rapid‑Fire Montage

When we think of dying, movies often give us a slow‐motion, tear‑stained goodbye. In six minutes, there’s no room for a soundtrack that swells over a long farewell. Instead, your brain would likely fast‑forward through the most vivid moments — a rapid montage that feels both cinematic and intimate.

MinuteWhat Pops UpWhy It Matters
0–1The first time you felt truly alive – maybe standing on a mountaintop, your first kiss, or that “aha!” moment at work.A reminder that life is made of peaks, not just the plateau.
1–2The faces of people who shaped you – a parent’s smile, a mentor’s steady hand, a friend’s reckless laugh.They’re the anchors that kept you tethered to humanity.
2–3The mistakes you regretted – a broken promise, a missed chance, a harsh word.In the end, we’re rarely defined by perfection; we’re defined by how we learned from the cracks.
3–4Small joys you rarely mentioned – the smell of rain, a favorite song, the feel of a dog’s head on your lap.These are the sensory stitches that quilt our daily comfort.
4–5Your “why” – the purpose that pulled you through the mundane: a child’s hopeful eyes, a cause you championed, a dream you pursued.Purpose gives the story its spine, the reason we keep turning pages.
5–6A single, final image: a blank page waiting for the next writer, or perhaps a sunrise you’ll never see.The ending is both a conclusion and a promise that stories never truly stop.

2. The Tone of a Six‑Minute Story

If a novel can be a slow burn, a six‑minute story is a sprint. The tone shifts from reflective to urgent, from lingering nostalgia to a fierce gratitude. Think of it as a haiku rather than an epic: every word must count, every image must hit.

“In six breaths, I’m whole.” – a line you might whisper to yourself as the seconds slip away.

This rapid cadence forces us to strip away fluff and get to the marrow. It’s less about the how and more about the what that matters most.


3. What We Usually Forget in the Rush

When the clock is ticking, we often overlook the small, uncelebrated moments that actually define a life.

  • The Quiet Acts: Holding a door, sharing a joke, listening without judgment.
  • The Unfinished Projects: Not the grand visions, but the half‑drawn doodles, the recipes you never perfected.
  • The “Almost” Stories: The road not taken, the love that could’ve been.

These are the hidden threads that, when pulled quickly, reveal the texture of who we really are.


4. A Mini‑Exercise: Write Your Six‑Minute Story

Grab a pen, your phone, or whatever medium feels natural. Set a timer for six minutes. Then answer these three prompts as fast as you can:

  1. Who made you feel seen?
  2. What moment made you feel truly alive?
  3. What simple pleasure would you share with the world right now?

Don’t edit. Don’t overthink. Let the words flow like a sprint through a hallway you’ve run down a thousand times.

Example (under 60 seconds):
“My mother’s laugh, the smell of pine after a winter storm, and the way my cat curls around my ankle when I’m reading.”

You’ll notice that, even in a frantic rush, the core of your narrative shines through.


5. Why This Thought Experiment Matters

a. It Re-Prioritises

By confronting the imminent end, we’re forced to reorder our priorities. The next time you’re stuck in a meeting that could be an email, ask yourself: “Will this be part of my six‑minute montage?”

b. It Sparks Empathy

If we all imagined our own six‑minute finale, we might speak softer, listen harder, and love deeper. Empathy becomes the default setting, not an afterthought.

c. It Fuels Action

A vivid, finite timeline can be a catalyst. You might finally call that friend you’ve been meaning to, start that side project, or simply put your phone down and look at the sky.


6. The Gift of a Blank Page

Six minutes may sound like a cruel limit, but it’s also a gift: the chance to see your story stripped down to its essential narrative arc. It asks you to:

  • Celebrate the peaks.
  • Own the valleys.
  • Embrace the in‑betweens.

And when the timer finally hits zero, the story doesn’t end; it passes – like a baton handed to the next generation, a memory whispered to a child, or an idea that sparks a future conversation.


Closing Thought: The Six‑Minute Challenge

I challenge you: live each day as if you only had six minutes left. Not in a morbid, anxiety‑inducing way, but as a reminder that time is precious, finite, and spectacularly yours.

When you next scroll past a notification, pause. When you hear a stranger’s laugh, linger. When you feel the weight of a deadline, ask: “Will this matter in my six‑minute story?”

Because in the end, the measure of a life isn’t the number of seconds it occupies, but the quality of moments we choose to fill them with.

What would your six‑minute story look like? Share in the comments – I’m eager to read the flash‑forwards that make us all feel a little more alive.


If you had only six minutes left, your story would be a rapid montage of peaks, people, regrets, tiny joys, purpose, and a final image of continuation. This thought experiment helps us re-prioritise, build empathy, and act with intention. Try the six‑minute writing exercise and see what truly matters to you.

Writing a book in 365 days – 331

Day 331

With Only Six Minutes to Live – What Would Your Story Look Like?

“If you could see the end of your life, would you want to?”
A question that feels like a scene ripped straight from a thriller, yet it lives in the quiet corners of our minds every time we glance at a ticking clock. Imagine the timer on your life’s narrative dropping to six minutes. No more coffee breaks, no “later, I’ll finish that project,” and no chance to scroll through one more meme. What would your story look like in that final, frantic, beautiful sprint?


1. The Flash‑Forward: A Rapid‑Fire Montage

When we think of dying, movies often give us a slow‐motion, tear‑stained goodbye. In six minutes, there’s no room for a soundtrack that swells over a long farewell. Instead, your brain would likely fast‑forward through the most vivid moments — a rapid montage that feels both cinematic and intimate.

MinuteWhat Pops UpWhy It Matters
0–1The first time you felt truly alive – maybe standing on a mountaintop, your first kiss, or that “aha!” moment at work.A reminder that life is made of peaks, not just the plateau.
1–2The faces of people who shaped you – a parent’s smile, a mentor’s steady hand, a friend’s reckless laugh.They’re the anchors that kept you tethered to humanity.
2–3The mistakes you regretted – a broken promise, a missed chance, a harsh word.In the end, we’re rarely defined by perfection; we’re defined by how we learned from the cracks.
3–4Small joys you rarely mentioned – the smell of rain, a favorite song, the feel of a dog’s head on your lap.These are the sensory stitches that quilt our daily comfort.
4–5Your “why” – the purpose that pulled you through the mundane: a child’s hopeful eyes, a cause you championed, a dream you pursued.Purpose gives the story its spine, the reason we keep turning pages.
5–6A single, final image: a blank page waiting for the next writer, or perhaps a sunrise you’ll never see.The ending is both a conclusion and a promise that stories never truly stop.

2. The Tone of a Six‑Minute Story

If a novel can be a slow burn, a six‑minute story is a sprint. The tone shifts from reflective to urgent, from lingering nostalgia to a fierce gratitude. Think of it as a haiku rather than an epic: every word must count, every image must hit.

“In six breaths, I’m whole.” – a line you might whisper to yourself as the seconds slip away.

This rapid cadence forces us to strip away fluff and get to the marrow. It’s less about the how and more about the what that matters most.


3. What We Usually Forget in the Rush

When the clock is ticking, we often overlook the small, uncelebrated moments that actually define a life.

  • The Quiet Acts: Holding a door, sharing a joke, listening without judgment.
  • The Unfinished Projects: Not the grand visions, but the half‑drawn doodles, the recipes you never perfected.
  • The “Almost” Stories: The road not taken, the love that could’ve been.

These are the hidden threads that, when pulled quickly, reveal the texture of who we really are.


4. A Mini‑Exercise: Write Your Six‑Minute Story

Grab a pen, your phone, or whatever medium feels natural. Set a timer for six minutes. Then answer these three prompts as fast as you can:

  1. Who made you feel seen?
  2. What moment made you feel truly alive?
  3. What simple pleasure would you share with the world right now?

Don’t edit. Don’t overthink. Let the words flow like a sprint through a hallway you’ve run down a thousand times.

Example (under 60 seconds):
“My mother’s laugh, the smell of pine after a winter storm, and the way my cat curls around my ankle when I’m reading.”

You’ll notice that, even in a frantic rush, the core of your narrative shines through.


5. Why This Thought Experiment Matters

a. It Re-Prioritises

By confronting the imminent end, we’re forced to reorder our priorities. The next time you’re stuck in a meeting that could be an email, ask yourself: “Will this be part of my six‑minute montage?”

b. It Sparks Empathy

If we all imagined our own six‑minute finale, we might speak softer, listen harder, and love deeper. Empathy becomes the default setting, not an afterthought.

c. It Fuels Action

A vivid, finite timeline can be a catalyst. You might finally call that friend you’ve been meaning to, start that side project, or simply put your phone down and look at the sky.


6. The Gift of a Blank Page

Six minutes may sound like a cruel limit, but it’s also a gift: the chance to see your story stripped down to its essential narrative arc. It asks you to:

  • Celebrate the peaks.
  • Own the valleys.
  • Embrace the in‑betweens.

And when the timer finally hits zero, the story doesn’t end; it passes – like a baton handed to the next generation, a memory whispered to a child, or an idea that sparks a future conversation.


Closing Thought: The Six‑Minute Challenge

I challenge you: live each day as if you only had six minutes left. Not in a morbid, anxiety‑inducing way, but as a reminder that time is precious, finite, and spectacularly yours.

When you next scroll past a notification, pause. When you hear a stranger’s laugh, linger. When you feel the weight of a deadline, ask: “Will this matter in my six‑minute story?”

Because in the end, the measure of a life isn’t the number of seconds it occupies, but the quality of moments we choose to fill them with.

What would your six‑minute story look like? Share in the comments – I’m eager to read the flash‑forwards that make us all feel a little more alive.


If you had only six minutes left, your story would be a rapid montage of peaks, people, regrets, tiny joys, purpose, and a final image of continuation. This thought experiment helps us re-prioritise, build empathy, and act with intention. Try the six‑minute writing exercise and see what truly matters to you.

Writing a book in 365 days – 330

Day 330

Crafting Believable, Powerful Female Protagonists Without Alienating Your Readers

In recent years, the demand for strong, dynamic female protagonists has surged. Audiences are rejecting outdated, passive female characters and instead championing stories where women take the lead. But as writers, how do we create compelling, powerful female heroes without veering into caricature or alienating readers who crave authenticity and relatability? A powerful protagonist isn’t about being the “strongest,” “toughest,” or “most fearless” at all costs. It’s about building a character who feels real—flawed, complex, and driven by something deeper than a checklist of “strong traits.” Here’s how to strike that balance.


1. Power ≠ Perfection: Give Her Flaws

One of the biggest pitfalls in creating “strong” female characters is making them infallible. Perfection is unrelatable. A woman who never doubts herself, never stumbles, and never shows vulnerability is not powerful—she’s a robot.

Take Daenerys Targaryen (Game of Thrones) as an example. Her early portrayal as the “Mother of Dragons,” a noble, idealistic leader, made her relatable. Her later arc, while controversial, was memorable because it humanized her: her rage, her mistakes, and the consequences of her ambition made her a complex character, not just a “warrior queen.”

The lesson: Strength is not the absence of weakness. A powerful female protagonist should struggle with fears, insecurities, or ethical dilemmas. Let her fail. Let her grow. Imperfection makes her human.


2. Motivate Her Power: What Does She Want?

Why is she powerful? What drives her? A compelling protagonist doesn’t exist in a vacuum; her strengths and flaws should serve her goals and the story’s stakes.

Consider Hermione Granger (Harry Potter). Her intelligence is not just a trait—it’s the engine of her character. She’s driven by a love of learning, a desire to prove herself, and a fierce loyalty to her friends. Her “strength” is in how she uses her knowledge, not just in being “smarter than everyone else.”

The lesson: Give her a clear, grounded motivation. Whether it’s protecting her family, righting a wrong, or proving her worth, her power should be deeply tied to her emotional core.


3. Balance Strength With Relatability

A powerful protagonist doesn’t have to be a one-woman army. Her strength can be emotional, intellectual, or moral. It just needs to resonate with her world and the challenges she faces.

For instance, Eleanor Shellstrop (The Good Place) is powerful in her wit, resilience, and ability to connect with others—even when she’s flawed, selfish, or insecure. Her journey from self-centeredness to heroism is far more engaging than if she’d been written as a “perfect” woman from the start.

The lesson: Let her power reflect the story’s context. In a thriller, it might be resourcefulness under pressure. In a romance, it might be emotional honesty. In a fantasy, it might be leadership or magical skill.


4. Avoid the “Manhater” Trap

A powerful female character doesn’t need to prove her strength by rejecting or defying men. In fact, this trope often backfires, reducing her to a caricature of feminism. A character who is simply “angry at men” without deeper motivation is not empowering—she’s unappealing.

Take Pepper Potts (Iron Man) as a contrast. She’s a smart, capable leader who runs a global tech empire, but her relationship with Tony Stark isn’t a subplot about “dominating men” or “rejecting them.” She’s focused on her own growth and doing the right thing, which is far more compelling.

The lesson: Her relationships with other characters (including men) should serve the story, not act as a crutch for “her being strong.” Let her have autonomy and agency separate from gender dynamics.


5. Give Her a Unique Voice and Perspective

Powerful protagonists often have strong wills, but their personalities need to be distinctive and nuanced. A “strong” character isn’t just loud or bold—they might be quiet, observant, or introspective. Their voice should reflect who they are.

Consider Rey (Star Wars: The Force Awakens). Her strength isn’t just in wielding a lightsaber—it’s in her selflessness, perseverance, and quiet determination to do good in a galaxy full of chaos. Her journey resonates because it’s not about brute force, but about heart.

The lesson: Let her personality shine. Is she a strategic thinker, a passionate advocate, or a pragmatic problem-solver? Her voice should reflect this, making her memorable without being performative.


6. Context Matters: Tailor Her Power to the Setting

A powerful female protagonist should be shaped by her world. In a medieval fantasy, her strength might be in diplomacy or magic. In a modern workplace drama, it might be in negotiation or resilience under pressure.

Take Katsa (Graceling), whose physical strength is both a gift and a curse in a rigid, hierarchical society. Her power is tied to her culture’s values and prejudices, making her struggle universal.

The lesson: Research and build her power around her environment. How does her strength interact with the world’s rules, norms, and conflicts?


The Key to Universal Appeal: Depth Over Stereotype

A powerful female protagonist isn’t defined by how many obstacles she “overcomes” or how many people she outmaneuvers. It’s about how deeply readers connect with her humanity. Avoid reducing her to a symbol of “strength”; instead, make her a real person with relatable struggles, unique goals, and a voice that lingers long after the story ends.

By grounding her in authenticity, you’ll create a character who isn’t just “strong”—they’re unforgettable.

What makes a female protagonist memorable to you? Share your favourites in the comments!


Writing a book in 365 days – 330

Day 330

Crafting Believable, Powerful Female Protagonists Without Alienating Your Readers

In recent years, the demand for strong, dynamic female protagonists has surged. Audiences are rejecting outdated, passive female characters and instead championing stories where women take the lead. But as writers, how do we create compelling, powerful female heroes without veering into caricature or alienating readers who crave authenticity and relatability? A powerful protagonist isn’t about being the “strongest,” “toughest,” or “most fearless” at all costs. It’s about building a character who feels real—flawed, complex, and driven by something deeper than a checklist of “strong traits.” Here’s how to strike that balance.


1. Power ≠ Perfection: Give Her Flaws

One of the biggest pitfalls in creating “strong” female characters is making them infallible. Perfection is unrelatable. A woman who never doubts herself, never stumbles, and never shows vulnerability is not powerful—she’s a robot.

Take Daenerys Targaryen (Game of Thrones) as an example. Her early portrayal as the “Mother of Dragons,” a noble, idealistic leader, made her relatable. Her later arc, while controversial, was memorable because it humanized her: her rage, her mistakes, and the consequences of her ambition made her a complex character, not just a “warrior queen.”

The lesson: Strength is not the absence of weakness. A powerful female protagonist should struggle with fears, insecurities, or ethical dilemmas. Let her fail. Let her grow. Imperfection makes her human.


2. Motivate Her Power: What Does She Want?

Why is she powerful? What drives her? A compelling protagonist doesn’t exist in a vacuum; her strengths and flaws should serve her goals and the story’s stakes.

Consider Hermione Granger (Harry Potter). Her intelligence is not just a trait—it’s the engine of her character. She’s driven by a love of learning, a desire to prove herself, and a fierce loyalty to her friends. Her “strength” is in how she uses her knowledge, not just in being “smarter than everyone else.”

The lesson: Give her a clear, grounded motivation. Whether it’s protecting her family, righting a wrong, or proving her worth, her power should be deeply tied to her emotional core.


3. Balance Strength With Relatability

A powerful protagonist doesn’t have to be a one-woman army. Her strength can be emotional, intellectual, or moral. It just needs to resonate with her world and the challenges she faces.

For instance, Eleanor Shellstrop (The Good Place) is powerful in her wit, resilience, and ability to connect with others—even when she’s flawed, selfish, or insecure. Her journey from self-centeredness to heroism is far more engaging than if she’d been written as a “perfect” woman from the start.

The lesson: Let her power reflect the story’s context. In a thriller, it might be resourcefulness under pressure. In a romance, it might be emotional honesty. In a fantasy, it might be leadership or magical skill.


4. Avoid the “Manhater” Trap

A powerful female character doesn’t need to prove her strength by rejecting or defying men. In fact, this trope often backfires, reducing her to a caricature of feminism. A character who is simply “angry at men” without deeper motivation is not empowering—she’s unappealing.

Take Pepper Potts (Iron Man) as a contrast. She’s a smart, capable leader who runs a global tech empire, but her relationship with Tony Stark isn’t a subplot about “dominating men” or “rejecting them.” She’s focused on her own growth and doing the right thing, which is far more compelling.

The lesson: Her relationships with other characters (including men) should serve the story, not act as a crutch for “her being strong.” Let her have autonomy and agency separate from gender dynamics.


5. Give Her a Unique Voice and Perspective

Powerful protagonists often have strong wills, but their personalities need to be distinctive and nuanced. A “strong” character isn’t just loud or bold—they might be quiet, observant, or introspective. Their voice should reflect who they are.

Consider Rey (Star Wars: The Force Awakens). Her strength isn’t just in wielding a lightsaber—it’s in her selflessness, perseverance, and quiet determination to do good in a galaxy full of chaos. Her journey resonates because it’s not about brute force, but about heart.

The lesson: Let her personality shine. Is she a strategic thinker, a passionate advocate, or a pragmatic problem-solver? Her voice should reflect this, making her memorable without being performative.


6. Context Matters: Tailor Her Power to the Setting

A powerful female protagonist should be shaped by her world. In a medieval fantasy, her strength might be in diplomacy or magic. In a modern workplace drama, it might be in negotiation or resilience under pressure.

Take Katsa (Graceling), whose physical strength is both a gift and a curse in a rigid, hierarchical society. Her power is tied to her culture’s values and prejudices, making her struggle universal.

The lesson: Research and build her power around her environment. How does her strength interact with the world’s rules, norms, and conflicts?


The Key to Universal Appeal: Depth Over Stereotype

A powerful female protagonist isn’t defined by how many obstacles she “overcomes” or how many people she outmaneuvers. It’s about how deeply readers connect with her humanity. Avoid reducing her to a symbol of “strength”; instead, make her a real person with relatable struggles, unique goals, and a voice that lingers long after the story ends.

By grounding her in authenticity, you’ll create a character who isn’t just “strong”—they’re unforgettable.

What makes a female protagonist memorable to you? Share your favourites in the comments!


Writing a book in 365 days – 329

Day 329

Tell a Dream, Lose a Reader – Why Your Aspirational Stories May Be Turning Audiences Away (And How to Fix It)

“If you can’t explain it simply, you haven’t understood it well enough.” – Albert Einstein

In the world of blogging, the line between “inspiring” and “incomprehensible” is razor‑thin. You’ve probably heard the old adage: “Tell a dream, lose a reader.” It’s a warning, not a destiny. In this post we’ll unpack why lofty, abstract storytelling can actually drive readers away, and we’ll give you a concrete roadmap to keep those dreams alive and keep your audience glued to the page.


1. The Allure of the “Dream” Narrative

Every great brand, influencer, or thought‑leader has a vision—a big picture that fuels their work. Think of Elon Musk’s Mars colony, Simon Sinek’s “Start With Why,” or a startup’s promise to “revolutionize the way people travel.”

These dreams:

  • Create emotional resonance – they tap into hopes, fears, and aspirations.
  • Differentiate the voice – a compelling vision makes you stand out in a sea of generic how‑tos.
  • Provide long‑term direction – they guide content strategy, product roadmaps, and community building.

So why would sharing a dream ever backfire?


2. When Dreams Become “Dream‑Noise”

Dream‑Heavy SymptomWhy It Turns Readers Off
Vague, lofty language (e.g., “We aim to reshape humanity”)Readers can’t picture the concrete outcome.
All‑talk, no‑action (no steps, no proof)The audience feels you’re all hype, no substance.
Ignoring the audience’s needs (talking about your mission without linking to their problems)Readers wonder, “What’s in it for me?”
Over‑long, meandering storiesAttention spans are limited; the main point gets lost.
Lack of relatable examplesPeople connect with stories they can see themselves in.

These pitfalls cause a cognitive overload: the brain wants a clear mental model, not a cloud of abstract promises. When that model is missing, the reader disengages—often before the first paragraph ends.


3. The Science Behind the Drop‑Off

  • Attention Span: Studies show the average online reader spends only 8‑10 seconds scanning a piece before deciding to stay or leave.
  • Cognitive Fluency: The brain prefers information that’s easy to process. When you bombard readers with nebulous concepts, they experience mental friction and instinctively retreat.
  • Emotional Alignment: Readers stay when they feel the story resonates with their own goals. A dream that feels distant creates an emotional gap—and gaps drive exits.

4. Turning Dream‑Talk Into Reader‑Retention Gold

Below is a step‑by‑step framework that lets you share your grand vision without losing traction.

Step 1: Anchor the Dream in a Tangible Problem

Instead of: “We’ll change the way the world thinks about sustainability.”
Try: “Every year, 1.2 billion tons of plastic end up in oceans. Our platform gives brands a zero‑waste packaging solution that cuts that number by 30 % within two years.”

Why it works: Readers instantly see the stakes and how your dream addresses a real pain point.

Step 2: Break the Vision into Three Concrete Milestones

MilestoneTimeframeReader Benefit
Prototype LaunchQ2 2025Early adopters get 20 % discount & co‑design input
Beta ScalingQ4 2025Access to analytics dashboards to track waste reduction
Full Roll‑outQ2 2026Certification as a “Zero‑Waste Partner” for marketing

Why it works: Short, numbered milestones make the journey digestible and create mini‑wins that keep readers invested.

Step 3: Weave a Relatable Human Story

  • Introduce a protagonist (real or fictional) who embodies the reader.
  • Show their struggle with the problem.
  • Demonstrate how the solution (your dream) changes their life in measurable terms.

Example: “When Maya, a boutique owner in Austin, switched to our biodegradable sleeves, she cut packaging costs by $3,200 in six months and saw a 12 % lift in repeat customers.”

Step 4: Use Concrete Data & Social Proof

  • Include stats, testimonials, or case studies that prove the dream is already moving.
  • Visuals (infographics, before/after photos) reduce abstraction and boost credibility.

Step 5: End With a Clear Call‑to‑Action (CTA) Aligned to the Dream

  • “Join our pilot program and be among the first to showcase a waste‑free storefront.”
  • “Download the free roadmap that walks you through the first step of going plastic‑free.”

Why it works: The CTA transforms inspiration into a next step—the bridge from dream to action.


5. Real‑World Examples: Dream‑Talk Done Right

BrandDream StatementHow They Ground ItResult
Patagonia“We’re in business to save our home planet.”Constantly shares specific initiatives (e.g., 1% for the Planet, repair kits, supply‑chain transparency).Loyal community of 4M+ activists; consistent sales growth.
Airbnb“Belong anywhere.”Provides concrete stories of hosts and guests, clear guidelines for community standards, and data on economic impact.150 M+ users, $5B+ annual revenue.
Tesla“Accelerate the world’s transition to sustainable energy.”Regularly releases measurable milestones (Model 3 production numbers, Supercharger network expansion).Valuation > $1 trillion, massive media buzz.

Notice how each brand starts with a bold dream, but immediately anchors it in specific, relatable, and data‑driven details. The dream becomes a promise you can see, feel, and act upon.


6. Quick Checklist: Is Your Dream Story Reader‑Friendly?

  •  Problem‑First – Do you start with the reader’s pain point?
  •  Three‑Step Roadmap – Is the vision broken into digestible milestones?
  •  Human Hook – Is there a relatable protagonist?
  •  Concrete Evidence – Do you back up claims with data or testimonials?
  •  Clear CTA – Does the post end with a next step tied to the dream?

If you tick four or more boxes, you’re on the right track. If not, it’s time to rewrite.


7. Takeaway: Dream Boldly, Write Clearly

Your audience craves big ideas—but only when those ideas are presented in a way that feels real, relevant, and actionable. The mantra becomes:

“Tell a dream, keep the reader.”

By anchoring ambition in concrete problems, breaking it into bite‑size milestones, and wrapping it in human stories, you turn a lofty vision into a magnetic narrative that inspires and converts.


Ready to Test This On Your Next Post?

  1. Draft your dream statement.
  2. Apply the five‑step framework above.
  3. Run a quick A/B test: original vs. revised version.
  4. Measure dwell time, scroll depth, and CTA clicks.

Share your results in the comments—let’s learn from each other’s journeys toward dreaming and delivering.

Happy writing, and may your dreams never lose a reader again!

Writing a book in 365 days – 329

Day 329

Tell a Dream, Lose a Reader – Why Your Aspirational Stories May Be Turning Audiences Away (And How to Fix It)

“If you can’t explain it simply, you haven’t understood it well enough.” – Albert Einstein

In the world of blogging, the line between “inspiring” and “incomprehensible” is razor‑thin. You’ve probably heard the old adage: “Tell a dream, lose a reader.” It’s a warning, not a destiny. In this post we’ll unpack why lofty, abstract storytelling can actually drive readers away, and we’ll give you a concrete roadmap to keep those dreams alive and keep your audience glued to the page.


1. The Allure of the “Dream” Narrative

Every great brand, influencer, or thought‑leader has a vision—a big picture that fuels their work. Think of Elon Musk’s Mars colony, Simon Sinek’s “Start With Why,” or a startup’s promise to “revolutionize the way people travel.”

These dreams:

  • Create emotional resonance – they tap into hopes, fears, and aspirations.
  • Differentiate the voice – a compelling vision makes you stand out in a sea of generic how‑tos.
  • Provide long‑term direction – they guide content strategy, product roadmaps, and community building.

So why would sharing a dream ever backfire?


2. When Dreams Become “Dream‑Noise”

Dream‑Heavy SymptomWhy It Turns Readers Off
Vague, lofty language (e.g., “We aim to reshape humanity”)Readers can’t picture the concrete outcome.
All‑talk, no‑action (no steps, no proof)The audience feels you’re all hype, no substance.
Ignoring the audience’s needs (talking about your mission without linking to their problems)Readers wonder, “What’s in it for me?”
Over‑long, meandering storiesAttention spans are limited; the main point gets lost.
Lack of relatable examplesPeople connect with stories they can see themselves in.

These pitfalls cause a cognitive overload: the brain wants a clear mental model, not a cloud of abstract promises. When that model is missing, the reader disengages—often before the first paragraph ends.


3. The Science Behind the Drop‑Off

  • Attention Span: Studies show the average online reader spends only 8‑10 seconds scanning a piece before deciding to stay or leave.
  • Cognitive Fluency: The brain prefers information that’s easy to process. When you bombard readers with nebulous concepts, they experience mental friction and instinctively retreat.
  • Emotional Alignment: Readers stay when they feel the story resonates with their own goals. A dream that feels distant creates an emotional gap—and gaps drive exits.

4. Turning Dream‑Talk Into Reader‑Retention Gold

Below is a step‑by‑step framework that lets you share your grand vision without losing traction.

Step 1: Anchor the Dream in a Tangible Problem

Instead of: “We’ll change the way the world thinks about sustainability.”
Try: “Every year, 1.2 billion tons of plastic end up in oceans. Our platform gives brands a zero‑waste packaging solution that cuts that number by 30 % within two years.”

Why it works: Readers instantly see the stakes and how your dream addresses a real pain point.

Step 2: Break the Vision into Three Concrete Milestones

MilestoneTimeframeReader Benefit
Prototype LaunchQ2 2025Early adopters get 20 % discount & co‑design input
Beta ScalingQ4 2025Access to analytics dashboards to track waste reduction
Full Roll‑outQ2 2026Certification as a “Zero‑Waste Partner” for marketing

Why it works: Short, numbered milestones make the journey digestible and create mini‑wins that keep readers invested.

Step 3: Weave a Relatable Human Story

  • Introduce a protagonist (real or fictional) who embodies the reader.
  • Show their struggle with the problem.
  • Demonstrate how the solution (your dream) changes their life in measurable terms.

Example: “When Maya, a boutique owner in Austin, switched to our biodegradable sleeves, she cut packaging costs by $3,200 in six months and saw a 12 % lift in repeat customers.”

Step 4: Use Concrete Data & Social Proof

  • Include stats, testimonials, or case studies that prove the dream is already moving.
  • Visuals (infographics, before/after photos) reduce abstraction and boost credibility.

Step 5: End With a Clear Call‑to‑Action (CTA) Aligned to the Dream

  • “Join our pilot program and be among the first to showcase a waste‑free storefront.”
  • “Download the free roadmap that walks you through the first step of going plastic‑free.”

Why it works: The CTA transforms inspiration into a next step—the bridge from dream to action.


5. Real‑World Examples: Dream‑Talk Done Right

BrandDream StatementHow They Ground ItResult
Patagonia“We’re in business to save our home planet.”Constantly shares specific initiatives (e.g., 1% for the Planet, repair kits, supply‑chain transparency).Loyal community of 4M+ activists; consistent sales growth.
Airbnb“Belong anywhere.”Provides concrete stories of hosts and guests, clear guidelines for community standards, and data on economic impact.150 M+ users, $5B+ annual revenue.
Tesla“Accelerate the world’s transition to sustainable energy.”Regularly releases measurable milestones (Model 3 production numbers, Supercharger network expansion).Valuation > $1 trillion, massive media buzz.

Notice how each brand starts with a bold dream, but immediately anchors it in specific, relatable, and data‑driven details. The dream becomes a promise you can see, feel, and act upon.


6. Quick Checklist: Is Your Dream Story Reader‑Friendly?

  •  Problem‑First – Do you start with the reader’s pain point?
  •  Three‑Step Roadmap – Is the vision broken into digestible milestones?
  •  Human Hook – Is there a relatable protagonist?
  •  Concrete Evidence – Do you back up claims with data or testimonials?
  •  Clear CTA – Does the post end with a next step tied to the dream?

If you tick four or more boxes, you’re on the right track. If not, it’s time to rewrite.


7. Takeaway: Dream Boldly, Write Clearly

Your audience craves big ideas—but only when those ideas are presented in a way that feels real, relevant, and actionable. The mantra becomes:

“Tell a dream, keep the reader.”

By anchoring ambition in concrete problems, breaking it into bite‑size milestones, and wrapping it in human stories, you turn a lofty vision into a magnetic narrative that inspires and converts.


Ready to Test This On Your Next Post?

  1. Draft your dream statement.
  2. Apply the five‑step framework above.
  3. Run a quick A/B test: original vs. revised version.
  4. Measure dwell time, scroll depth, and CTA clicks.

Share your results in the comments—let’s learn from each other’s journeys toward dreaming and delivering.

Happy writing, and may your dreams never lose a reader again!

Writing a book in 365 days – 325

Day 325

The Zero Draft – that old devil in the ointment, Writer’s block

The Tricksy Zero Draft: Taming the Beast of Writer’s Block

Writer’s block – that mythical monster that lurks in the deepest recesses of our minds, waiting to pounce and paralyse our creative output. Many a writer has fallen prey to its insidious grasp, staring blankly at a blinking cursor or a stack of pristine paper, unable to conjure even a single inspired sentence.

Among the most formidable foes in this battle is the Zero Draft. This elusive entity is the antithesis of progress, a paltry, unformed mass that masquerades as a first draft. It’s the when-in-Rome, throw-every-idea-against-the-wall, see-what-sticks approach that can leave even the most seasoned writers floundering in a sea of confusion and self-doubt.

So, how do you vanquish this devious demon and finally break free from its stranglehold on your writing muse? Here are a few battle-tested strategies to help you rise triumphant over the Zero Draft:

  1. Lower Your Expectations: Recognise that your first pass at a piece of writing will rarely, if ever, be perfect. It’s the rough blueprint, the scaffolding upon which you’ll build something more substantial later on. Don’t expect to craft a masterpiece in a single, inspired burst; instead, focus on getting words on the page, no matter how messy or imperfect they may be.
  2. Set a Timer and Write Drunk: Inspired by the famous Ernest Hemingway anecdote, this technique involves setting a timer for a fixed interval (20-30 minutes works well) and writing as freely and uninhibitedly as possible during that time. The resulting output may be chaotic, but it’s often a rich source of raw material to mine for later polishing and refinement.
  3. Change Your Environment: Sometimes, a change of scenery can work wonders for sparking creativity and banishing the Zero Draft. Try writing in a different location, or at a different time of day. Even a simple rearrangement of your usual writing space can help jumpstart your imagination.
  4. Collaborate with a Writing Buddy: The old adage “misery loves company” holds true when it comes to writer’s block. Having a fellow writer to share the struggle with can provide a much-needed motivational boost. Set a regular writing schedule with your partner and hold each other accountable for making progress, no matter how small.
  5. Reward Progress, Not Perfection: Give yourself small rewards for reaching certain milestones, even if your writing is still far from polished. This could be something as simple as a favourite meal, a walk in the park, or an extra hour of reading time. By focusing on the journey rather than the destination, you can maintain a sense of momentum and purpose even when the words aren’t flowing as freely as you’d like.

In the end, the Zero Draft is merely a challenge to be overcome, a hurdle on the path to crafting something truly remarkable. By adopting these strategies and maintaining a stubborn commitment to the writing process, even the most intractable blocks can be breached, and the creative floodgates can finally be unleashed. So steel yourself, grab your pen (or keyboard), and march forth into the fray – your inner author is waiting to emerge, Zero Draft be damned.