Tag: Reference

In a word: High or is it hie

When the boss says jump, the question is usually ‘how high’.

Not that it’s possible for many of us with a challenging centre of gravity to get much elevation.

High generally means height, how far something rises above ground level, is above our heads.

That plane flies very high in the sky.

Then there’s another meaning, increased intensity, such as a high temperature, a high fever, but my favourite is, a high dudgeon.

I’m still to get a definition on what a dudgeon is.

We have secondary schools here that we call high schools. Make of that what you will

And in the idiomatic world, flying high means we are very happy, and when were left high and dry then not so much. Unless it related to a ship, in which case a lot of people would be unhappy.

We can use high just about everywhere, high hopes, high ceilings, feelings that run high, a high chair for toddlers of course, high speed which may cause s crash and land you in a high security prison.

This is not to be confused with just plain hi which is a universal greeting.

But there is another, hie, which has a more obscure meaning, to hasten or go quickly.

An excerpt from “Betrayal” – a work in progress

It could have been anywhere in the world, she thought, but it wasn’t.  It was in a city where if anything were to go wrong…

She sighed and came away from the window and looked around the room.  It was quite large and expensively furnished.  It was one of several she had been visiting in the last three months.

Quite elegant too, as the hotel had its origins dating back to before the revolution in 1917.  At least, currently, there would not be a team of KGB agents somewhere in the basement monitoring everything that happened in the room.

There was no such thing as the KGB anymore, though there was an FSB, but such organisations were of no interest to her.

She was here to meet with Vladimir.

She smiled to herself when she thought of him, such an interesting man whose command of English was as good as her command of Russian, though she had not told him of that ability.

All her knew of her was that she was American, worked in the Embassy as a clerk, nothing important, who life both at work and at home was boring.  Not that she had blurted that out the first tie she met, or even the second.

That first time, at a function in the Embassy, was a chance meeting, a catching of his eye as he looked around the room, looking, as he had told her later, for someone who might not be as boring as the function itself.

It was a celebration, honouring one of the Embassy officials on his service in Moscow, and the fact he was returning home after 10 years.  She had been there one, and still hadn’t met all the staff.

They had talked, Vladimir knew a great deal about England, having been stationed there for a year or two, and had politely asked questions about where she lived, her family, and of course what her role was, all questions she fended off with an air of disinterested interest.

It fascinated him, as she knew it would, a sort of mental sparring as one would do with swords, if this was a fencing match.

They had said they might or might not meet again when the party was over, but she suspected there would be another opportunity.  She knew the signs of a man who was interested in her, and Vladimir was interested.

The second time came in the form of an invitation to an art gallery, and a viewing of the works of a prominent Russian artist, an invitation she politely declined.  After all, invitations issued to Embassy staff held all sorts of connotations, or so she was told by the Security officer when she told him.

Then, it went quiet for a month.  There was a party at the American embassy and along with several other staff members, she was invited.  She had not expected to meet Vladimir, but it was a pleasant surprise when she saw him, on the other side of the room, talking to several military men.

A pleasant afternoon ensued.

And it was no surprise that they kept running into each other at the various events on the diplomatic schedule.

By the fifth meeting, they were like old friends.  She had broached the subject of being involved in a plutonic relationship with him with the head of security at the embassy.  Normally for a member of her rank it would not be allowed, but in this instance it was.

She did not work in any sensitive areas, and, as the security officer had said, she might just happen upon something that might be useful.  In that regard, she was to keep her eyes and ears open, and file a report each time she met him.

After that discussion she got the impression her superiors considered Vladimir more than just a casual visitor on the diplomatic circuit.  She also formed the impression the he might consider her an ‘asset’, a word that had been used at the meeting with security and the ambassador.

It was where the word ‘spy’ popped into her head and sent a tingle down her spine.  She was not a spy, but the thought of it, well, it would be fascinating to see what happened.

A Russian friend.  That’s what she would call him.

And over time, that relationship blossomed, until, after a visit to the ballet, late and snowing, he invited her to his apartment not far from the ballet venue.  It was like treading on thin ice, but after champagne and an introduction to caviar, she felt like a giddy schoolgirl.

Even so, she had made him promise that he remain on his best behaviour.  It could have been very easy to fall under the spell of a perfect evening, but he promised, showed her to a separate bedroom, and after a brief kiss, their first, she did not see him until the next morning.

So, it began.

It was an interesting report she filed after that encounter, one where she had expected to be reprimanded.

She wasn’t.

It wasn’t until six weeks had passed when he asked her if she would like to take a trip to the country.  It would involve staying in a hotel, that they would have separate rooms.  When she reported the invitation, no objection was raised, only a caution; keep her wits about her.

Perhaps, she had thought, they were looking forward to a more extensive report.  After all, her reports on the places, and the people, and the conversations she overheard, were no doubt entertaining reading for some.

But this visit was where the nature of the relationship changed, and it was one that she did not immediately report.  She had realised at some point before the weekend away, that she had feelings for him, and it was not that he was pushing her in that direction or manipulating her in any way.

It was just one of those moments where, after a grand dinner, a lot of champagne, and delightful company, things happen.  Standing at the door to her room, a lingering kiss, not intentional on her part, and it just happened.

And for not one moment did she believe she had been compromised, but for some reason she had not reported that subtle change in the relationship to the powers that be, and so far, no one had any inkling.

She took off her coat and placed it carefully of the back of one of the ornate chairs in the room.  She stopped for a moment to look at a framed photograph on the wall, one representing Red Square.

Then, after a minute or two, she went to the mini bar and took out the bottle of champagne that had been left there for them, a treat arranged by Vladimir for each encounter.

There were two champagne flutes set aside on the bar, next to a bowl of fruit.  She picked up the apple and thought how Eve must have felt in the garden of Eden, and the temptation.

Later perhaps, after…

She smiled at the thought and put the apple back.

A glance at her watch told her it was time for his arrival.  It was if anything, the one trait she didn’t like, and that was his punctuality.  A glance at the clock on the room wall was a minute slow.

The doorbell to the room rang, right on the appointed time.

She put the bottle down and walked over to the door.

A smile on her face, she opened the door.

It was not Vladimir.  It was her worst nightmare.

…

© Charles Heath 2020

In a word: Choice

We are often told that it’s the choices we make that shape our lives.

It’s true.

What distinguishes the basis of those choices is the circumstances of the individual.

What a lot of people don’t realize is the diversity of backgrounds of everyone, and that in a minority of cases, the few that really have no choices at all.

Yes, there are those who have no control over their circumstances, and therefore no choice whatsoever.

Inevitably, the people who are first to criticize those who apparently made the wrong choice, are those that have never found themselves in similar circumstances.

And probably never will.

This perhaps is the biggest problem with governments who are staffed with advisors who do not understand the plight of the common man.

I never had the same opportunities as those who could afford a university education.  My family were working class and were relatively poor.  Had I not hot a scholarship who knows what sort of education I would have got, if any.

Certainly, my father never got an opportunity to get a good education, but, at the time, during the great depression, his choices were limited, whereas those with any sort of wealth it was a different story.

And his lack of choices reflected on us, and that lack of opportunity haunted all of us as time passed.

It was always a case of the haves and the have not’s.

Yes, we all have choices, but sometimes it really is the lesser of two evils, and not whether we will have the fillet or the rib eye steak.

An excerpt from “Betrayal” – a work in progress

It could have been anywhere in the world, she thought, but it wasn’t.  It was in a city where if anything were to go wrong…

She sighed and came away from the window and looked around the room.  It was quite large and expensively furnished.  It was one of several she had been visiting in the last three months.

Quite elegant too, as the hotel had its origins dating back to before the revolution in 1917.  At least, currently, there would not be a team of KGB agents somewhere in the basement monitoring everything that happened in the room.

There was no such thing as the KGB anymore, though there was an FSB, but such organisations were of no interest to her.

She was here to meet with Vladimir.

She smiled to herself when she thought of him, such an interesting man whose command of English was as good as her command of Russian, though she had not told him of that ability.

All her knew of her was that she was American, worked in the Embassy as a clerk, nothing important, who life both at work and at home was boring.  Not that she had blurted that out the first tie she met, or even the second.

That first time, at a function in the Embassy, was a chance meeting, a catching of his eye as he looked around the room, looking, as he had told her later, for someone who might not be as boring as the function itself.

It was a celebration, honouring one of the Embassy officials on his service in Moscow, and the fact he was returning home after 10 years.  She had been there one, and still hadn’t met all the staff.

They had talked, Vladimir knew a great deal about England, having been stationed there for a year or two, and had politely asked questions about where she lived, her family, and of course what her role was, all questions she fended off with an air of disinterested interest.

It fascinated him, as she knew it would, a sort of mental sparring as one would do with swords, if this was a fencing match.

They had said they might or might not meet again when the party was over, but she suspected there would be another opportunity.  She knew the signs of a man who was interested in her, and Vladimir was interested.

The second time came in the form of an invitation to an art gallery, and a viewing of the works of a prominent Russian artist, an invitation she politely declined.  After all, invitations issued to Embassy staff held all sorts of connotations, or so she was told by the Security officer when she told him.

Then, it went quiet for a month.  There was a party at the American embassy and along with several other staff members, she was invited.  She had not expected to meet Vladimir, but it was a pleasant surprise when she saw him, on the other side of the room, talking to several military men.

A pleasant afternoon ensued.

And it was no surprise that they kept running into each other at the various events on the diplomatic schedule.

By the fifth meeting, they were like old friends.  She had broached the subject of being involved in a plutonic relationship with him with the head of security at the embassy.  Normally for a member of her rank it would not be allowed, but in this instance it was.

She did not work in any sensitive areas, and, as the security officer had said, she might just happen upon something that might be useful.  In that regard, she was to keep her eyes and ears open, and file a report each time she met him.

After that discussion she got the impression her superiors considered Vladimir more than just a casual visitor on the diplomatic circuit.  She also formed the impression the he might consider her an ‘asset’, a word that had been used at the meeting with security and the ambassador.

It was where the word ‘spy’ popped into her head and sent a tingle down her spine.  She was not a spy, but the thought of it, well, it would be fascinating to see what happened.

A Russian friend.  That’s what she would call him.

And over time, that relationship blossomed, until, after a visit to the ballet, late and snowing, he invited her to his apartment not far from the ballet venue.  It was like treading on thin ice, but after champagne and an introduction to caviar, she felt like a giddy schoolgirl.

Even so, she had made him promise that he remain on his best behaviour.  It could have been very easy to fall under the spell of a perfect evening, but he promised, showed her to a separate bedroom, and after a brief kiss, their first, she did not see him until the next morning.

So, it began.

It was an interesting report she filed after that encounter, one where she had expected to be reprimanded.

She wasn’t.

It wasn’t until six weeks had passed when he asked her if she would like to take a trip to the country.  It would involve staying in a hotel, that they would have separate rooms.  When she reported the invitation, no objection was raised, only a caution; keep her wits about her.

Perhaps, she had thought, they were looking forward to a more extensive report.  After all, her reports on the places, and the people, and the conversations she overheard, were no doubt entertaining reading for some.

But this visit was where the nature of the relationship changed, and it was one that she did not immediately report.  She had realised at some point before the weekend away, that she had feelings for him, and it was not that he was pushing her in that direction or manipulating her in any way.

It was just one of those moments where, after a grand dinner, a lot of champagne, and delightful company, things happen.  Standing at the door to her room, a lingering kiss, not intentional on her part, and it just happened.

And for not one moment did she believe she had been compromised, but for some reason she had not reported that subtle change in the relationship to the powers that be, and so far, no one had any inkling.

She took off her coat and placed it carefully of the back of one of the ornate chairs in the room.  She stopped for a moment to look at a framed photograph on the wall, one representing Red Square.

Then, after a minute or two, she went to the mini bar and took out the bottle of champagne that had been left there for them, a treat arranged by Vladimir for each encounter.

There were two champagne flutes set aside on the bar, next to a bowl of fruit.  She picked up the apple and thought how Eve must have felt in the garden of Eden, and the temptation.

Later perhaps, after…

She smiled at the thought and put the apple back.

A glance at her watch told her it was time for his arrival.  It was if anything, the one trait she didn’t like, and that was his punctuality.  A glance at the clock on the room wall was a minute slow.

The doorbell to the room rang, right on the appointed time.

She put the bottle down and walked over to the door.

A smile on her face, she opened the door.

It was not Vladimir.  It was her worst nightmare.

…

© Charles Heath 2020

In a word: Choice

We are often told that it’s the choices we make that shape our lives.

It’s true.

What distinguishes the basis of those choices is the circumstances of the individual.

What a lot of people don’t realize is the diversity of backgrounds of everyone, and that in a minority of cases, the few that really have no choices at all.

Yes, there are those who have no control over their circumstances, and therefore no choice whatsoever.

Inevitably, the people who are first to criticize those who apparently made the wrong choice, are those that have never found themselves in similar circumstances.

And probably never will.

This perhaps is the biggest problem with governments who are staffed with advisors who do not understand the plight of the common man.

I never had the same opportunities as those who could afford a university education.  My family were working class and were relatively poor.  Had I not hot a scholarship who knows what sort of education I would have got, if any.

Certainly, my father never got an opportunity to get a good education, but, at the time, during the great depression, his choices were limited, whereas those with any sort of wealth it was a different story.

And his lack of choices reflected on us, and that lack of opportunity haunted all of us as time passed.

It was always a case of the haves and the have not’s.

Yes, we all have choices, but sometimes it really is the lesser of two evils, and not whether we will have the fillet or the rib eye steak.

Is social media useful for advertising?

Of course, if I had I might be saying that it was luck

But…

There’s no such thing as luck, there’s simply good management or being in the right place at the right time.

Or you’ve just put a lot of research and hard work into an idea that pays off.

That’s not luck, that’s something else.

I say this because I have never been on the receiving end of good fortune very often, except, as you would expect, as the result of hard work.  And yes, everything appears to conspire against me some days, but I would not call that bad luck.

Timing, quite often, is everything.

So…

I’ve been researching the internet and the world of social media. So many people make claims about how good it is, how bad it is, how they made a fortune, and how, for others, it’s a dud.

Again, it’s about good management, hard work, or being in the right place, etc.

And viral stuff on YouTube, well, if it goes viral with a million hits in fifteen minutes, it means everybody, in that fifteen minutes, was looking for something interesting at that particular moment, and there it was.

It was not luck.

However…

Using either of Facebook or Twitter as a means to advertise, without parting with your hard earned, or more likely, non-existent cash, is not all it’s cracked up to be.

You have 17,000 followers, that means you have at least 17,000 people who are going to see your post.  Or someone else’s if you are thinking of getting people to market their product on the back of your followers, hang on, targeted followers.  If, say, for instance, you’re followers are book orientated, doesn’t that mean…

You get my point.

Wrong.

You’re lucky if 5% of those followers see anything, and that doesn’t increase by putting a lot of different tags on the post.  Twitter itself is restrictive in the number of people it will distribute the post to.

Five per cent, that’s 850 of your followers who may see any one of your posts at the one time.  other people have done vari0ous tests to check just who gets a post and who doesn’t, so it’s not just me who had noted what’s happening.

Then there’s the take-up rate, which Twitter does tell you, in my case, it’s about 2% at it’s lowest, which means the effective number of real peal people looking at my posts with any interest, is about 17.

It can be more, though I’m not sure how the Twitter algorithm for distributing posts works.  I’ve seen other people get thousands of likes and re-tweets.

And, yes, I get it, their posts might be more interesting than mine, and I accept that, but the numbers I’ve been tracking don’t lie.  If more people saw the tweet, the curiosity factor would be higher, and at the very least, the click-through rate would be higher.

That it isn’t can be verified from checking with the number of clicks on the bitly web site for the day, even over a number of days, in the basic statistics they provide their users.

I’m just saying…

All of those people who say they have thousands, sometimes tens of thousands, of followers just waiting for you to advertise with them, cannot deliver any sort of mass advertising you need, and even if they were to pay to advertise with Twitter, they would have to charge very exorbitant prices.

You can do it yourself, but there’s no guarantee your tweet will read by the people you need to buy your book.

It’s what I would call a shot in the dark.

So…

What do we do?

Anyone else done this exercise and come up with different results?  If you have I’d be interested to know what sort of responses you are getting from Twitter, or Facebook, or any other social media platform.

Preferably before I pull all my hair out in frustration!

 

In a Word: Egg

 

This is another of those words that can be used for manly different situations.

But…

What happened to it being just an egg, you know the sort you can have for breakfast, fried, scrambled or boiled.  Or eggs Benedict.

Or…

We can go down that path where the discussion is about what came first, the chicken or the egg?  Don’t ask me, it could be both.

So, now it seems egg has a few other meanings that could be considered somewhat obscure, such as,

He is a good egg.

Wow, comparing someone to an egg?  I guess I’d hate to be compared to a rotten egg.

 

What about, the crowd egged the man on to start a fight.

Well, perhaps a couple of rowdy schoolboys looking for some action behind the shelter shed, or at least that’s what we called it when I went to school (when I’m told, dinosaurs walked the earth)

 

Then,

If you do something embarrassing, then you are said to finish up with egg on your face.

Oh dear, been there a few times.

 

Or…

If you were to put all your money into that match tree forest in Ecuador, that’s the equivalent to putting all your eggs in one basket.

In other words, when you discover that the match tree forest in Ecuador was really your financial advisor’s private bank account and he’s now living in a non-extradition country, you understand just what that expression means.

In other words, diversify.

And lastly, if the above happens to you, then it’s time to go on an expedition, to find the goose that laid the golden egg.

Is social media useful for advertising?

Of course, if I had I might be saying that it was luck

But…

There’s no such thing as luck, there’s simply good management or being in the right place at the right time.

Or you’ve just put a lot of research and hard work into an idea that pays off.

That’s not luck, that’s something else.

I say this because I have never been on the receiving end of good fortune very often, except, as you would expect, as the result of hard work.  And yes, everything appears to conspire against me some days, but I would not call that bad luck.

Timing, quite often, is everything.

So…

I’ve been researching the internet and the world of social media. So many people make claims about how good it is, how bad it is, how they made a fortune, and how, for others, it’s a dud.

Again, it’s about good management, hard work, or being in the right place, etc.

And viral stuff on YouTube, well, if it goes viral with a million hits in fifteen minutes, it means everybody, in that fifteen minutes, was looking for something interesting at that particular moment, and there it was.

It was not luck.

However…

Using either of Facebook or Twitter as a means to advertise, without parting with your hard earned, or more likely, non-existent cash, is not all it’s cracked up to be.

You have 17,000 followers, that means you have at least 17,000 people who are going to see your post.  Or someone else’s if you are thinking of getting people to market their product on the back of your followers, hang on, targeted followers.  If, say, for instance, you’re followers are book orientated, doesn’t that mean…

You get my point.

Wrong.

You’re lucky if 5% of those followers see anything, and that doesn’t increase by putting a lot of different tags on the post.  Twitter itself is restrictive in the number of people it will distribute the post to.

Five per cent, that’s 850 of your followers who may see any one of your posts at the one time.  other people have done vari0ous tests to check just who gets a post and who doesn’t, so it’s not just me who had noted what’s happening.

Then there’s the take-up rate, which Twitter does tell you, in my case, it’s about 2% at it’s lowest, which means the effective number of real peal people looking at my posts with any interest, is about 17.

It can be more, though I’m not sure how the Twitter algorithm for distributing posts works.  I’ve seen other people get thousands of likes and re-tweets.

And, yes, I get it, their posts might be more interesting than mine, and I accept that, but the numbers I’ve been tracking don’t lie.  If more people saw the tweet, the curiosity factor would be higher, and at the very least, the click-through rate would be higher.

That it isn’t can be verified from checking with the number of clicks on the bitly web site for the day, even over a number of days, in the basic statistics they provide their users.

I’m just saying…

All of those people who say they have thousands, sometimes tens of thousands, of followers just waiting for you to advertise with them, cannot deliver any sort of mass advertising you need, and even if they were to pay to advertise with Twitter, they would have to charge very exorbitant prices.

You can do it yourself, but there’s no guarantee your tweet will read by the people you need to buy your book.

It’s what I would call a shot in the dark.

So…

What do we do?

Anyone else done this exercise and come up with different results?  If you have I’d be interested to know what sort of responses you are getting from Twitter, or Facebook, or any other social media platform.

Preferably before I pull all my hair out in frustration!

 

In a Word: Egg

 

This is another of those words that can be used for manly different situations.

But…

What happened to it being just an egg, you know the sort you can have for breakfast, fried, scrambled or boiled.  Or eggs Benedict.

Or…

We can go down that path where the discussion is about what came first, the chicken or the egg?  Don’t ask me, it could be both.

So, now it seems egg has a few other meanings that could be considered somewhat obscure, such as,

He is a good egg.

Wow, comparing someone to an egg?  I guess I’d hate to be compared to a rotten egg.

 

What about, the crowd egged the man on to start a fight.

Well, perhaps a couple of rowdy schoolboys looking for some action behind the shelter shed, or at least that’s what we called it when I went to school (when I’m told, dinosaurs walked the earth)

 

Then,

If you do something embarrassing, then you are said to finish up with egg on your face.

Oh dear, been there a few times.

 

Or…

If you were to put all your money into that match tree forest in Ecuador, that’s the equivalent to putting all your eggs in one basket.

In other words, when you discover that the match tree forest in Ecuador was really your financial advisor’s private bank account and he’s now living in a non-extradition country, you understand just what that expression means.

In other words, diversify.

And lastly, if the above happens to you, then it’s time to go on an expedition, to find the goose that laid the golden egg.

In a word: Fire

I have not yet had the privilege, or otherwise of being fired yet, but that meaning of the word fire is to get removed unceremoniously from your job.

Donald Trump used to use it a lot on the Apprentice, eg, “Your fired”.  And, believe it or not, I used to like that show.

But…

Fire can be quite hot, something you can sit in front of on those cold winter nights, whether it be a gas fire, or a wood fire, my preference.

Then there’s a phrase, set fire to, which can be good or bad depending on what eventually gets burned.

I have on the odd occasion had someone fire my imagination, probably a good thing being a writer.

To feel the fire of drinking neat whiskey, or in your heart driving patriotism, is something we have asked of us.

If you have a gun, then when you pull the trigger you fire it.  Just be sure not to be pointing it the wrong way or any anyone.

A good indication is when you hear the words, ready, aim, fire.  Especially if you are in the wrong place at the wrong time.

You can,

fire off a message, hopefully, a nice one

fire questions rapidly at someone (but not a politician, they have to have time to answer anything but the question asked)

or accidentally fire someone up by saying the wrong thing.