Tag: Reference

In a word: Choice

We are often told that it’s the choices we make that shape our lives.

It’s true.

What distinguishes the basis of those choices is the circumstances of the individual.

What a lot of people don’t realize is the diversity of backgrounds of everyone, and that in a minority of cases, the few that really have no choices at all.

Yes, there are those who have no control over their circumstances, and therefore no choice whatsoever.

Inevitably, the people who are first to criticize those who apparently made the wrong choice, are those that have never found themselves in similar circumstances.

And probably never will.

This perhaps is the biggest problem with governments who are staffed with advisors who do not understand the plight of the common man.

I never had the same opportunities as those who could afford a university education.  My family were working class and were relatively poor.  Had I not hot a scholarship who knows what sort of education I would have got, if any.

Certainly, my father never got an opportunity to get a good education, but, at the time, during the great depression, his choices were limited, whereas those with any sort of wealth it was a different story.

And his lack of choices reflected on us, and that lack of opportunity haunted all of us as time passed.

It was always a case of the haves and the have not’s.

Yes, we all have choices, but sometimes it really is the lesser of two evils, and not whether we will have the fillet or the rib eye steak.

Is social media useful for advertising?

Of course, if I had I might be saying that it was luck

But…

There’s no such thing as luck, there’s simply good management or being in the right place at the right time.

Or you’ve just put a lot of research and hard work into an idea that pays off.

That’s not luck, that’s something else.

I say this because I have never been on the receiving end of good fortune very often, except, as you would expect, as the result of hard work.  And yes, everything appears to conspire against me some days, but I would not call that bad luck.

Timing, quite often, is everything.

So…

I’ve been researching the internet and the world of social media. So many people make claims about how good it is, how bad it is, how they made a fortune, and how, for others, it’s a dud.

Again, it’s about good management, hard work, or being in the right place, etc.

And viral stuff on YouTube, well, if it goes viral with a million hits in fifteen minutes, it means everybody, in that fifteen minutes, was looking for something interesting at that particular moment, and there it was.

It was not luck.

However…

Using either of Facebook or Twitter as a means to advertise, without parting with your hard earned, or more likely, non-existent cash, is not all it’s cracked up to be.

You have 17,000 followers, that means you have at least 17,000 people who are going to see your post.  Or someone else’s if you are thinking of getting people to market their product on the back of your followers, hang on, targeted followers.  If, say, for instance, you’re followers are book orientated, doesn’t that mean…

You get my point.

Wrong.

You’re lucky if 5% of those followers see anything, and that doesn’t increase by putting a lot of different tags on the post.  Twitter itself is restrictive in the number of people it will distribute the post to.

Five per cent, that’s 850 of your followers who may see any one of your posts at the one time.  other people have done vari0ous tests to check just who gets a post and who doesn’t, so it’s not just me who had noted what’s happening.

Then there’s the take-up rate, which Twitter does tell you, in my case, it’s about 2% at it’s lowest, which means the effective number of real peal people looking at my posts with any interest, is about 17.

It can be more, though I’m not sure how the Twitter algorithm for distributing posts works.  I’ve seen other people get thousands of likes and re-tweets.

And, yes, I get it, their posts might be more interesting than mine, and I accept that, but the numbers I’ve been tracking don’t lie.  If more people saw the tweet, the curiosity factor would be higher, and at the very least, the click-through rate would be higher.

That it isn’t can be verified from checking with the number of clicks on the bitly web site for the day, even over a number of days, in the basic statistics they provide their users.

I’m just saying…

All of those people who say they have thousands, sometimes tens of thousands, of followers just waiting for you to advertise with them, cannot deliver any sort of mass advertising you need, and even if they were to pay to advertise with Twitter, they would have to charge very exorbitant prices.

You can do it yourself, but there’s no guarantee your tweet will read by the people you need to buy your book.

It’s what I would call a shot in the dark.

So…

What do we do?

Anyone else done this exercise and come up with different results?  If you have I’d be interested to know what sort of responses you are getting from Twitter, or Facebook, or any other social media platform.

Preferably before I pull all my hair out in frustration!

 

In a Word: Egg

 

This is another of those words that can be used for manly different situations.

But…

What happened to it being just an egg, you know the sort you can have for breakfast, fried, scrambled or boiled.  Or eggs Benedict.

Or…

We can go down that path where the discussion is about what came first, the chicken or the egg?  Don’t ask me, it could be both.

So, now it seems egg has a few other meanings that could be considered somewhat obscure, such as,

He is a good egg.

Wow, comparing someone to an egg?  I guess I’d hate to be compared to a rotten egg.

 

What about, the crowd egged the man on to start a fight.

Well, perhaps a couple of rowdy schoolboys looking for some action behind the shelter shed, or at least that’s what we called it when I went to school (when I’m told, dinosaurs walked the earth)

 

Then,

If you do something embarrassing, then you are said to finish up with egg on your face.

Oh dear, been there a few times.

 

Or…

If you were to put all your money into that match tree forest in Ecuador, that’s the equivalent to putting all your eggs in one basket.

In other words, when you discover that the match tree forest in Ecuador was really your financial advisor’s private bank account and he’s now living in a non-extradition country, you understand just what that expression means.

In other words, diversify.

And lastly, if the above happens to you, then it’s time to go on an expedition, to find the goose that laid the golden egg.

Is social media useful for advertising?

Of course, if I had I might be saying that it was luck

But…

There’s no such thing as luck, there’s simply good management or being in the right place at the right time.

Or you’ve just put a lot of research and hard work into an idea that pays off.

That’s not luck, that’s something else.

I say this because I have never been on the receiving end of good fortune very often, except, as you would expect, as the result of hard work.  And yes, everything appears to conspire against me some days, but I would not call that bad luck.

Timing, quite often, is everything.

So…

I’ve been researching the internet and the world of social media. So many people make claims about how good it is, how bad it is, how they made a fortune, and how, for others, it’s a dud.

Again, it’s about good management, hard work, or being in the right place, etc.

And viral stuff on YouTube, well, if it goes viral with a million hits in fifteen minutes, it means everybody, in that fifteen minutes, was looking for something interesting at that particular moment, and there it was.

It was not luck.

However…

Using either of Facebook or Twitter as a means to advertise, without parting with your hard earned, or more likely, non-existent cash, is not all it’s cracked up to be.

You have 17,000 followers, that means you have at least 17,000 people who are going to see your post.  Or someone else’s if you are thinking of getting people to market their product on the back of your followers, hang on, targeted followers.  If, say, for instance, you’re followers are book orientated, doesn’t that mean…

You get my point.

Wrong.

You’re lucky if 5% of those followers see anything, and that doesn’t increase by putting a lot of different tags on the post.  Twitter itself is restrictive in the number of people it will distribute the post to.

Five per cent, that’s 850 of your followers who may see any one of your posts at the one time.  other people have done vari0ous tests to check just who gets a post and who doesn’t, so it’s not just me who had noted what’s happening.

Then there’s the take-up rate, which Twitter does tell you, in my case, it’s about 2% at it’s lowest, which means the effective number of real peal people looking at my posts with any interest, is about 17.

It can be more, though I’m not sure how the Twitter algorithm for distributing posts works.  I’ve seen other people get thousands of likes and re-tweets.

And, yes, I get it, their posts might be more interesting than mine, and I accept that, but the numbers I’ve been tracking don’t lie.  If more people saw the tweet, the curiosity factor would be higher, and at the very least, the click-through rate would be higher.

That it isn’t can be verified from checking with the number of clicks on the bitly web site for the day, even over a number of days, in the basic statistics they provide their users.

I’m just saying…

All of those people who say they have thousands, sometimes tens of thousands, of followers just waiting for you to advertise with them, cannot deliver any sort of mass advertising you need, and even if they were to pay to advertise with Twitter, they would have to charge very exorbitant prices.

You can do it yourself, but there’s no guarantee your tweet will read by the people you need to buy your book.

It’s what I would call a shot in the dark.

So…

What do we do?

Anyone else done this exercise and come up with different results?  If you have I’d be interested to know what sort of responses you are getting from Twitter, or Facebook, or any other social media platform.

Preferably before I pull all my hair out in frustration!

 

In a Word: Egg

 

This is another of those words that can be used for manly different situations.

But…

What happened to it being just an egg, you know the sort you can have for breakfast, fried, scrambled or boiled.  Or eggs Benedict.

Or…

We can go down that path where the discussion is about what came first, the chicken or the egg?  Don’t ask me, it could be both.

So, now it seems egg has a few other meanings that could be considered somewhat obscure, such as,

He is a good egg.

Wow, comparing someone to an egg?  I guess I’d hate to be compared to a rotten egg.

 

What about, the crowd egged the man on to start a fight.

Well, perhaps a couple of rowdy schoolboys looking for some action behind the shelter shed, or at least that’s what we called it when I went to school (when I’m told, dinosaurs walked the earth)

 

Then,

If you do something embarrassing, then you are said to finish up with egg on your face.

Oh dear, been there a few times.

 

Or…

If you were to put all your money into that match tree forest in Ecuador, that’s the equivalent to putting all your eggs in one basket.

In other words, when you discover that the match tree forest in Ecuador was really your financial advisor’s private bank account and he’s now living in a non-extradition country, you understand just what that expression means.

In other words, diversify.

And lastly, if the above happens to you, then it’s time to go on an expedition, to find the goose that laid the golden egg.

In a word: Fire

I have not yet had the privilege, or otherwise of being fired yet, but that meaning of the word fire is to get removed unceremoniously from your job.

Donald Trump used to use it a lot on the Apprentice, eg, “Your fired”.  And, believe it or not, I used to like that show.

But…

Fire can be quite hot, something you can sit in front of on those cold winter nights, whether it be a gas fire, or a wood fire, my preference.

Then there’s a phrase, set fire to, which can be good or bad depending on what eventually gets burned.

I have on the odd occasion had someone fire my imagination, probably a good thing being a writer.

To feel the fire of drinking neat whiskey, or in your heart driving patriotism, is something we have asked of us.

If you have a gun, then when you pull the trigger you fire it.  Just be sure not to be pointing it the wrong way or any anyone.

A good indication is when you hear the words, ready, aim, fire.  Especially if you are in the wrong place at the wrong time.

You can,

fire off a message, hopefully, a nice one

fire questions rapidly at someone (but not a politician, they have to have time to answer anything but the question asked)

or accidentally fire someone up by saying the wrong thing.

Searching for locations: Shanghai, China, by night.

When we arrive at the embarkation site we find at least 100 buses all lined up and parked, and literally thousands of Chinese and other Asians streaming through the turnstiles to get on another boat leaving earlier than ours.

Buses were just literally arriving one after the other stopping near where we were standing with a dozen or so other groups waiting patiently, and with people were everywhere it could only be described as organized chaos.

Someone obviously knew where everyone was supposed to go, and when it was our turn, we joined the queue.  There were a lot of people in front of us, and a lot more behind, so I had to wonder just how big the boat was.

We soon found out.

And it was amusing to watch people running, yes, they were actually running, to get to the third level, or found available seating.  Being around the first to board, we had no trouble finding a seat on the second level.

I was not quite sure what the name of the boat was, but it had 3 decks and VIP rooms and it was huge, with marble staircases, the sort you could make a grand entrance on.  The last such ornate marble staircase we had seen was in a hotel in Hong Kong, and that was some staircase.

But who has marble staircases in a boat?

We’re going out across the water as far as the Bund and then turn around and come back about 30 to 40 minutes.   By the time everyone was on board, there was no room left on the third level, no seats on the second level nor standing room at the end of the second level where the stairs up to the third level were.

No one wanted to pay the extra to go into the VIP lounge.

We were sitting by very large windows where it was warm enough watching the steady procession of the colored lights of other vessels, and outside the buildings.

It was quite spectacular, as were some of the other boats going out on the harbor.

All the buildings of the Bund were lit up

And along that part of the Bund was a number of old English style buildings made from sandstone, and very impressive to say the least.

On the other side of the harbour were the more modern buildings, including the communications tower, a rather impressive structure.

I had to go to the rear of the vessel to get a photo, a very difficult proposition given here was no space on the railing, not even on the stairs going up or down.  It was just luck I managed to get some photos between passengers heads.

And, another view of that communications tower:

There was no doubt this was one of the most colourful night-time boat tours I’ve ever been on.  Certainly, when we saw the same buildings the following day, they were not half as spectacular in daylight.

I never did get up to the third level to see what the view was like.

In a word: Story

All of us writers know what this is, the sort of combination of words that all come together as a story.  A tale about anything whether it is true or just plain fiction.

A story can be long, or it can be short.  It could be a magazine or newspaper article, it could be what a child tells his or her mother or father when they get into trouble.

Come to think of it, I think that’s where I got an interest in writing stories because as a child I was always in trouble.

Of course, if you are telling certain types of stories,, then it’s bound to be a lie.  And made even worse if it is gossip!

That story might even be my interpretation of events, and as it happens, it’s possible no two stories are the same, especially if I and others had witnessed the same event.

This is not to be confused with the other version, storey, which is a single level in a building, one that might have thirty or more stories.

And, just to add to the confusion, living in Brisbane in Australia we have the Storey Bridge.

Searching for locations: Shanghai, China, by night.

When we arrive at the embarkation site we find at least 100 buses all lined up and parked, and literally thousands of Chinese and other Asians streaming through the turnstiles to get on another boat leaving earlier than ours.

Buses were just literally arriving one after the other stopping near where we were standing with a dozen or so other groups waiting patiently, and with people were everywhere it could only be described as organized chaos.

Someone obviously knew where everyone was supposed to go, and when it was our turn, we joined the queue.  There were a lot of people in front of us, and a lot more behind, so I had to wonder just how big the boat was.

We soon found out.

And it was amusing to watch people running, yes, they were actually running, to get to the third level, or found available seating.  Being around the first to board, we had no trouble finding a seat on the second level.

I was not quite sure what the name of the boat was, but it had 3 decks and VIP rooms and it was huge, with marble staircases, the sort you could make a grand entrance on.  The last such ornate marble staircase we had seen was in a hotel in Hong Kong, and that was some staircase.

But who has marble staircases in a boat?

We’re going out across the water as far as the Bund and then turn around and come back about 30 to 40 minutes.   By the time everyone was on board, there was no room left on the third level, no seats on the second level nor standing room at the end of the second level where the stairs up to the third level were.

No one wanted to pay the extra to go into the VIP lounge.

We were sitting by very large windows where it was warm enough watching the steady procession of the colored lights of other vessels, and outside the buildings.

It was quite spectacular, as were some of the other boats going out on the harbor.

All the buildings of the Bund were lit up

And along that part of the Bund was a number of old English style buildings made from sandstone, and very impressive to say the least.

On the other side of the harbour were the more modern buildings, including the communications tower, a rather impressive structure.

I had to go to the rear of the vessel to get a photo, a very difficult proposition given here was no space on the railing, not even on the stairs going up or down.  It was just luck I managed to get some photos between passengers heads.

And, another view of that communications tower:

There was no doubt this was one of the most colourful night-time boat tours I’ve ever been on.  Certainly, when we saw the same buildings the following day, they were not half as spectacular in daylight.

I never did get up to the third level to see what the view was like.

In a word: Story

All of us writers know what this is, the sort of combination of words that all come together as a story.  A tale about anything whether it is true or just plain fiction.

A story can be long, or it can be short.  It could be a magazine or newspaper article, it could be what a child tells his or her mother or father when they get into trouble.

Come to think of it, I think that’s where I got an interest in writing stories because as a child I was always in trouble.

Of course, if you are telling certain types of stories,, then it’s bound to be a lie.  And made even worse if it is gossip!

That story might even be my interpretation of events, and as it happens, it’s possible no two stories are the same, especially if I and others had witnessed the same event.

This is not to be confused with the other version, storey, which is a single level in a building, one that might have thirty or more stories.

And, just to add to the confusion, living in Brisbane in Australia we have the Storey Bridge.