365 Days of writing, 2026 – 30

Day 30 – When is it time

The Never-Ending Research Cycle: What’s Holding You Back from Starting to Write?

As a writer, I’ve been there too many times. You start researching a topic, excited to dive into the world of knowledge and uncover new insights. But as the days turn into weeks, and the weeks turn into months, you find yourself stuck in a cycle of research, with no end in sight. The paper is mounting, the notes are piling up, and the excuses are starting to sound all too familiar.

“I just need to find one more source to support my argument.” “There’s a piece missing here, and I need to fill in the gap.” “I just stumbled upon something new, and I need to incorporate it into my plan.”

Sound familiar? You’re not alone. Many of us have been trapped in this never-ending cycle of research, where the pursuit of perfection becomes an excuse for not starting to write. But the truth is, perfection is the enemy of progress. And if you don’t start writing soon, you’ll never make progress on your project.

So, what’s holding you back from starting to write? Is it fear of not knowing enough? Fear of not being able to articulate your thoughts clearly? Or is it simply the fear of taking that first step into the unknown?

The Paralysis of Analysis

When you’re researching, it’s easy to get caught up in the excitement of discovery. You’re learning new things, uncovering new insights, and making connections between seemingly unrelated ideas. But as the research piles up, it can be overwhelming. You start to feel like you need to know everything about the topic before you can start writing. And that’s just not possible.

The truth is, you’ll never know everything about a topic. There’s always more to learn, more to discover, and more to explore. But that doesn’t mean you can’t start writing. In fact, starting to write is often the best way to clarify your thoughts, identify gaps in your knowledge, and develop a deeper understanding of the topic.

The Power of Imperfection

So, what’s the solution? How do you break free from the cycle of research and start writing? The answer is simple: give yourself permission to be imperfect. Recognise that your first draft won’t be perfect, and that’s okay. In fact, it’s more than okay – it’s necessary.

When you start writing, you’ll quickly realise that your ideas are not as fully formed as you thought they were. You’ll encounter gaps in your knowledge, inconsistencies in your argument, and areas where you need more research. But that’s all part of the process.

The First Step is the Hardest

So, what will convince you to start writing? For me, it’s the realisation that the first step is the hardest. Once you start writing, you’ll build momentum, develop a rhythm, and find your voice. You’ll start to see your ideas take shape, and your arguments will become clearer.

It’s time to stop researching and start writing. Give yourself a deadline, set a word count, and start typing. Don’t worry about perfection – worry about progress. Remember, the only way to get better at writing is to write. And the only way to finish your project is to start.

So, take a deep breath, put aside your excuses, and start writing. You got this!

What I learned about writing – Republishing public domain novels

Republishing Public Domain Books: A Modern Renaissance in Classic Literature

Introduction: The Resurgence of Public Domain Books
In an age dominated by streaming and digital content, curiosity in classic literature is experiencing a quiet revival. Public domain books—works whose copyrights have expired and are free for all to use—offer an untapped goldmine for publishers, authors, and creatives. From Pride and Prejudice to The Metamorphosis, these timeless tales are fertile ground for innovation. But is there a market for republishing them? How can you make your version stand out—and what pitfalls should you avoid? Let’s dive in.


Is There a Market in Republishing Public Domain Books?

Yes—especially when reimagined. While these books are freely available online, many readers seek curated, accessible, and enhanced editions tailored to modern tastes or niche audiences.

  • Digital Demand: E-books and audiobooks of public domain classics are thriving. Platforms like Project Gutenberg and LibriVox offer free versions, but readers are willing to pay for quality. For example, Dracula by Bram Stoker consistently ranks high on Amazon, with enhanced editions selling well.
  • Print Niche: Print-on-demand services (e.g., CreateSpace, Ingram Spark) enable affordable physical copies. Unique editions—like illustrated or annotated versions—cater to collectors, educators, and design-conscious readers.
  • Niche Opportunities: Focus on underrated authors or genres. A curated series of 19th-century adventure novels or a feminist reframe of Jane Eyre can attract specific audiences.

Example Success: Michael Crichton’s The Andromeda Strain (originally published in 1969) remains a bestseller in rebranded editions. Similarly, modern “Poe-etry” collections with contemporary themes show how timeless stories can be revitalised.


Adding Value to Stand Out: How to Make Your Edition Unique

Republishing isn’t just about printing a 200-year-old text. To justify a sale, you must add value that differentiates your version from the 20 free copies already online.

  1. Modern Illustrations & Design
    • Pairing classics with fresh artwork or period-accurate visuals can transform the experience. For instance, a version of Alice’s Adventures in Wonderland with Art Nouveau illustrations appeals to design lovers.
    • Invest in high-quality formatting, typography, and layouts that reflect modern reading standards.
  2. New Introductions and Annotations
    • Invite contemporary authors or scholars to write introductions. A feminist take on The Yellow Wallpaper or a sci-fi angle on Frankenstein can draw new readers.
    • Add footnotes explaining archaic language, historical context, or cultural relevance.
  3. Enhanced Formatting for Accessibility
    • Use dyslexia-friendly fonts, large print, or clean margins. For digital versions, include interactive elements like clickable footnotes or embedded multimedia.
  4. Audio and Multimedia Editions
    • Audiobooks narrated by skilled voice actors (e.g., a noir-style The Tell-Tale Heart) can attract new demographics.
    • Combine texts with QR codes linking to curated playlists, podcast interviews, or historical photographs.
  5. Themed Anthologies
    • Compile related works. A “Victorian Mystery Bundle” with The Hound of the BaskervillesDracula, and lesser-known tales creates value for genre fans.
    • Create study guides for students or discussion packs for book clubs.

Pro Tip: Offer multiple formats (e-book, print, audio) for broader reach, and consider subscription models for curated content.


Common Mistakes to Avoid

Even with a great idea, missteps can sink your project. Here’s what to watch for:

  1. Copyright Missteps
    • Verify the public domain status: A book’s copyright may vary by country. Use resources like Google Books’ public domain catalogue or HathiTrust.
    • Check for derivatives: Translations, specific editions, or forewords may still be copyrighted. Don’t reuse someone else’s work without permission.
  2. Neglecting Quality
    • Poor formatting and OCR errors: Use proofreaders and professional typesetting software. A shoddy version reflects poorly on your brand.
    • Inferior illustrations or design: Invest in artists or use free high-quality image sources like Unsplash.
  3. Pricing Errors
    • Overpriced editions: If your version costs $20 when a free PDF exists, you’ll lose sales. Research competitors and price accordingly (e.g., $10 for a paperback with added value).
    • Undervaluing premium editions: Limited editions with illustrations or signed copies can command higher prices if marketed right.
  4. Poor Marketing & Audience Ignorance
    • Assuming an audience exists: Market your unique angle! Promote your feminist Jane Austen edition to bookstagrammers or indie bookstore owners.
    • Ignoring keywords: For digital sales, optimise titles and descriptions with terms like “annotated,” “illustrated,” or “new introduction.”
  5. Underestimating Niche Markets
    • Don’t target “literature lovers” broadly. Instead, position Moby Dick as a “Guide for Entrepreneurs on Overcoming Ambition” or 1984 as a “Guide to Modern Privacy Risks.”

Case Study: A common error is releasing a bland replica of Hamlet. A successful version, however, might pair it with a modern psychological analysis, targeting mental health readers.


Conclusion: The Future of Public Domain Publishing

Republishing public domain books is more than a business—it’s a chance to rekindle classics for new generations. With the right blend of innovation, quality, and marketing, you can tap into a growing market while honouring literary history. Just remember: the key is to offer something no free version can—a version that sparks joy, curiosity, or insight in its readers.

Final Thoughts:

  • Research your audience and tailor value.
  • Proofread rigorously—quality is non-negotiable.
  • Be creative: Add illustrations, annotations, or modern twists.
  • Avoid copyright landmines—verify everything upfront.

Whether you’re a self-published author, a small press, or a literary enthusiast, the world of public domain publishing is yours to reimagine. Pick a book, add your magic, and bring its story to life in a fresh, unforgettable way.

What timeless tale will you revive next?


 💡📚

365 Days of writing, 2026 – 30

Day 30 – When is it time

The Never-Ending Research Cycle: What’s Holding You Back from Starting to Write?

As a writer, I’ve been there too many times. You start researching a topic, excited to dive into the world of knowledge and uncover new insights. But as the days turn into weeks, and the weeks turn into months, you find yourself stuck in a cycle of research, with no end in sight. The paper is mounting, the notes are piling up, and the excuses are starting to sound all too familiar.

“I just need to find one more source to support my argument.” “There’s a piece missing here, and I need to fill in the gap.” “I just stumbled upon something new, and I need to incorporate it into my plan.”

Sound familiar? You’re not alone. Many of us have been trapped in this never-ending cycle of research, where the pursuit of perfection becomes an excuse for not starting to write. But the truth is, perfection is the enemy of progress. And if you don’t start writing soon, you’ll never make progress on your project.

So, what’s holding you back from starting to write? Is it fear of not knowing enough? Fear of not being able to articulate your thoughts clearly? Or is it simply the fear of taking that first step into the unknown?

The Paralysis of Analysis

When you’re researching, it’s easy to get caught up in the excitement of discovery. You’re learning new things, uncovering new insights, and making connections between seemingly unrelated ideas. But as the research piles up, it can be overwhelming. You start to feel like you need to know everything about the topic before you can start writing. And that’s just not possible.

The truth is, you’ll never know everything about a topic. There’s always more to learn, more to discover, and more to explore. But that doesn’t mean you can’t start writing. In fact, starting to write is often the best way to clarify your thoughts, identify gaps in your knowledge, and develop a deeper understanding of the topic.

The Power of Imperfection

So, what’s the solution? How do you break free from the cycle of research and start writing? The answer is simple: give yourself permission to be imperfect. Recognise that your first draft won’t be perfect, and that’s okay. In fact, it’s more than okay – it’s necessary.

When you start writing, you’ll quickly realise that your ideas are not as fully formed as you thought they were. You’ll encounter gaps in your knowledge, inconsistencies in your argument, and areas where you need more research. But that’s all part of the process.

The First Step is the Hardest

So, what will convince you to start writing? For me, it’s the realisation that the first step is the hardest. Once you start writing, you’ll build momentum, develop a rhythm, and find your voice. You’ll start to see your ideas take shape, and your arguments will become clearer.

It’s time to stop researching and start writing. Give yourself a deadline, set a word count, and start typing. Don’t worry about perfection – worry about progress. Remember, the only way to get better at writing is to write. And the only way to finish your project is to start.

So, take a deep breath, put aside your excuses, and start writing. You got this!

365 Days of writing, 2026 – 29

Day 29 – Synopsis Tools

Crafting the Perfect Synopsis: Tools to Help You Succeed

As a writer, you’re likely no stranger to the daunting task of condensing your entire manuscript into a concise, compelling synopsis. A well-written synopsis is essential for capturing the attention of literary agents, publishers, and readers alike, but it can be a challenging and time-consuming process. Fortunately, there are several tools available to help you create the perfect synopsis.

In this post, we’ll explore some of the most effective tools and techniques for crafting a synopsis that showcases your work in the best possible light.

1. Synopsis Templates

One of the most useful tools for creating a synopsis is a template. A template provides a structured framework for organising your thoughts and ensuring that you include all the essential elements of a synopsis. You can find a variety of synopsis templates online, or create your own using a word processing program like Microsoft Word or Google Docs.

Some popular synopsis templates include:

  • The Snowflake Method: This template involves breaking down your story into smaller and smaller pieces, starting with a one-sentence summary and gradually expanding to a full synopsis.
  • The Three-Act Structure: This template is based on the traditional three-act structure of a story, with a setup, confrontation, and resolution.
  • The Hero’s Journey: This template is based on the classic hero’s journey narrative pattern, with stages like the call to adventure, the road of trials, and the return with the elixir.

2. Writing Software

There are many writing software programs available that can help you create a synopsis, including:

  • Scrivener: This popular writing program includes a synopsis feature that allows you to create an outline of your story and organise your thoughts.
  • Novelise: This writing software includes a built-in synopsis tool that helps you create a concise and compelling summary of your story.
  • Writing.com: This online writing community offers a variety of tools and resources for creating a synopsis, including templates, prompts, and writing exercises.

3. Online Synopsis Generators

If you’re struggling to come up with a synopsis on your own, you can try using an online synopsis generator. These tools use artificial intelligence to analyse your story and create a synopsis based on the characters, plot, and themes.

Some popular online synopsis generators include:

  • AutoCrit: This writing tool uses AI to analyse your manuscript and create a synopsis, as well as provide feedback on character development, pacing, and other elements of your story.
  • ProWritingAid: This writing software includes a synopsis generator that helps you create a concise and compelling summary of your story.
  • Synopsis Generator: This online tool uses a simple questionnaire to gather information about your story and create a synopsis.

4. Writing Guides and Resources

In addition to templates, software, and online generators, there are many writing guides and resources available that can help you create a synopsis. Some popular options include:

  • The Writer’s Digest Guide to Query Letters: This book provides comprehensive guidance on writing a query letter, including tips and examples for crafting a compelling synopsis.
  • The Synopsis Workshop: This online course offers in-depth instruction on writing a synopsis, including video lessons, writing exercises, and feedback from industry professionals.
  • Writing Excuses: This popular writing podcast often features episodes on writing a synopsis, with tips and advice from experienced authors and industry professionals.

Conclusion

Crafting the perfect synopsis is a challenging task, but with the right tools and techniques, you can create a compelling and effective summary of your story. Whether you prefer to use a template, writing software, online generator, or writing guide, there are many resources available to help you succeed. Remember to keep your synopsis concise, focused, and engaging, and don’t be afraid to seek feedback and revise your work until you’re satisfied with the result. With practice and patience, you can create a synopsis that showcases your work in the best possible light and helps you achieve your writing goals.

What I learned about writing – Query Letters

What Makes a Query Letter Successful?

Your ticket to the publishing world, distilled into a single page.

If you’ve ever stared at a blank document wondering how to convince a literary agent—or a magazine editor—that your manuscript is worth their time, you’re not alone. The query letter is the publishing industry’s version of an elevator pitch: a concise, compelling snapshot of your work that must grab attention, convey professionalism, and leave the reader wanting more.

In this post, we’ll break down exactly what goes into a successful query letter, why each piece matters, and how you can craft a letter that feels both polished and uniquely yours. Grab a notebook (or a digital equivalent) and let’s turn that one‑page ask into a powerful first impression.


1. Know the Goal: What a Query Letter Actually Does

PurposeWhat the Agent/Editor NeedsHow You Deliver It
HookA reason to keep readingA tantalizing opening line or logline
SnapshotA clear idea of your story/essayA tight, 150‑word synopsis
CredibilityConfidence in your ability to finish/marketBrief author bio & publishing credentials
FitEvidence that you belong on their listTailored market comparison and personalized greeting
Call‑to‑ActionA polite request for the next stepClear, courteous closing

If any of those columns are missing, the letter falls flat. A successful query hits all five without feeling like a checklist.


2. The Anatomy of a Winning Query Letter

Below is the typical order of a query for a fiction manuscript (non‑fiction, memoir, or article queries follow a similar skeleton with a few tweaks).

SectionApprox. LengthWhat to Include
Header1–2 linesYour name, address, phone, email (top‑right) – optional but professional.
Date & Agent Info1 lineDate on the left, then agent’s name, agency, and address.
Greeting1 line“Dear [Agent First Name],” – never “To Whom It May Concern.”
Hook/Logline1 sentence (15–25 words)The big idea—genre, protagonist, conflict, stakes. Think of it as a movie trailer tagline.
Synopsis1–2 paragraphs (150–250 words total)Briefly outline the inciting incident, major plot points, and ending. No sub‑plots, no analysis—just the story’s arc.
Manuscript Details1 lineWord count, genre, and any relevant comparables (e.g., “The Nightingale meets All the Light We Cannot See”).
Author Bio1–2 sentencesRelevant writing credits, platform, or life experience that informs the story. Keep it relevant; a teaching degree is fine, a love of cats is not—unless it ties directly to the manuscript.
Closing1–2 linesThank them for their time, express willingness to send sample chapters or the full manuscript, and sign off with “Sincerely” or “Best regards.”
Signature1 lineTyped name (hand‑signed if sending hard copy).

Pro tip: Keep the entire letter no longer than 350–400 words. Agents read hundreds each week; brevity is a virtue.


3. Crafting Each Piece: Tips & Tricks

a. The Hook (Your Elevator Pitch)

  • Lead with the protagonist, not the setting. “A teenage prodigy discovers a hidden library that can rewrite history” beats “In a dystopian London…”
  • Show the conflict & stakes. “She must choose between saving her brother or exposing a government conspiracy that could end the world.”
  • Genre‑specific language matters. Romance agents love “enemies-to-lovers,” thriller agents crave “a ticking‑clock race against the NSA.”

b. The Synopsis (The Story in Miniature)

  • Write it as if the story is already sold. Use present tense and active verbs.
  • Include the ending (agents want to know you can finish).
  • Avoid adjectives that feel like fluff (“beautiful,” “heart‑warming”). Let the plot do the heavy lifting.

c. The Author Bio (Your Professional Brand)

  • One line for credentials: “Author of the short‑story collection Echoes (Prairie Press, 2022).”
  • One line for relevance: “Former forensic accountant, which informed the financial intrigue in The Ledger.”
  • If you have a platform, mention it briefly: “Blog with 15k weekly subscribers on true‑crime storytelling.”

d. The Comparables (The Market Fit)

  • Pick 2–3 recent, well‑known titles in the same genre.
  • Explain why they’re comparable in one clause: “The Goldfinch meets The Girl on the Train in its blend of literary depth and suspense.”
  • Avoid over‑reaching (don’t claim your debut is the next Harry Potter unless you have a massive, proven platform).

e. The Closing (Polite & Proactive)

  • Stay humble: “Thank you for considering my manuscript.”
  • Offer what they need next: “I would be delighted to send the first three chapters or the full manuscript at your request.”

4. Formatting Essentials (Make It Easy to Scan)

ElementRecommended Style
FontTimes New Roman or Garamond, 12‑pt
Margins1″ on all sides
Line SpacingSingle‑spaced within paragraphs, double‑spaced between paragraphs
LengthOne page (max 400 words)
File TypePDF (unless agency specifies otherwise)
Subject Line (email queries)“Query: Title – [Genre] – [Word Count]”

A clean layout tells the agent you respect their time and know basic business etiquette.


5. Common Pitfalls (And How to Dodge Them)

MistakeWhy It HurtsFix
Writing a “cover letter” (long, formal, no hook)Agents think you haven’t read the guidelines.Follow the query template exactly; keep it concise.
Over‑describing the settingDrowns out the plot/conflict.Limit setting details to what’s essential to the conflict.
Using jargon or insider slangConfuses or alienates the reader.Write for a non‑specialist; keep language clear.
Leaving out word count/genreAgent can’t file it correctly.Always include word count and genre line.
Being overly casual (“Hey there!”)Unprofessional tone.Use a proper salutation and closing.
Spelling/grammar errorsSignals carelessness.Proofread, then have a beta reader or editor glance over it.
Copy‑pasting a generic bioShows lack of research.Personalize each query to the agent’s interests.

6. A Real‑World Example (Fiction)

[Your Name]
123 Maple Lane • Anytown, NY 12345 • (555) 123‑4567 • you@email.com

February 10, 2026

Ms. Jenna Patel
Literary Edge Agency
200 West 45th Street
New York, NY 10036

Dear Ms. Patel,

When a disgraced climate scientist discovers a hidden Arctic research base that can reverse global warming, she must decide whether to expose the secret—risking her freedom—or let the world burn.

In The Ice Below, 92,000‑word climate‑thriller, Dr. Maya Ortiz is framed for falsifying data and forced into exile. While living among a nomadic Inuit community, she uncovers a clandestine government project capable of seeding clouds to cool the planet. As corporate mercenaries close in, Maya must rally the community and a skeptical journalist to broadcast the truth before the project’s creators weaponize the technology. The story ends with a global broadcast that forces world leaders to confront the ethical limits of climate engineering.

The Ice Below will appeal to fans of The Water Will Come and The Girl With the Dragon Tattoo—combining hard‑science climate stakes with a relentless, female‑driven thriller.

I am a former climate policy analyst who spent five years on the Arctic research program that inspired the novel. My short story “Thaw” appeared in Clarkesworld (2023) and was selected for the Pushcart Prize anthology. I hold an MFA in Creative Writing from Columbia University.

Thank you for your consideration. I would be delighted to send the first three chapters or the full manuscript at your request.

Sincerely,

[Your Name]

Notice the tight hook, clear synopsis, market comparables, relevant credentials, and professional formatting—all fitting on a single page.


7. Quick‑Reference Checklist

  • [ ] Targeted to a specific agent/editor (personalised greeting).
  • [ ] Includes a compelling one‑sentence hook.
  • [ ] Provides a 150‑250-word synopsis with an ending.
  • [ ] States word count, genre, and 2–3 comparables.
  • [ ] Features a concise author bio with relevant credentials.
  • [ ] Polite closing with a call‑to‑action.
  • [ ] Proper formatting (12‑pt font, 1″ margins, single‑spaced).
  • [ ] Proofread for spelling/grammar errors.

If you can tick every box without forcing anything, you’ve built a successful query letter.


8. Final Thoughts: The Query Letter Is a Conversation Starter

Think of your query as the first line in a dialogue with a potential champion of your work. It should intrigue, inform, and invite. By respecting the agent’s time, demonstrating market awareness, and showcasing your professionalism, you turn a simple email into a compelling pitch that stands out in a crowded inbox.

Pro tip: After you send a query, give the agent six weeks before politely inquiring about status. Patience + professionalism = good agency relationships.

Now, go ahead and draft that letter. Remember: the goal isn’t just to be read—it’s to be remembered. Happy querying!

365 Days of writing, 2026 – 29

Day 29 – Synopsis Tools

Crafting the Perfect Synopsis: Tools to Help You Succeed

As a writer, you’re likely no stranger to the daunting task of condensing your entire manuscript into a concise, compelling synopsis. A well-written synopsis is essential for capturing the attention of literary agents, publishers, and readers alike, but it can be a challenging and time-consuming process. Fortunately, there are several tools available to help you create the perfect synopsis.

In this post, we’ll explore some of the most effective tools and techniques for crafting a synopsis that showcases your work in the best possible light.

1. Synopsis Templates

One of the most useful tools for creating a synopsis is a template. A template provides a structured framework for organising your thoughts and ensuring that you include all the essential elements of a synopsis. You can find a variety of synopsis templates online, or create your own using a word processing program like Microsoft Word or Google Docs.

Some popular synopsis templates include:

  • The Snowflake Method: This template involves breaking down your story into smaller and smaller pieces, starting with a one-sentence summary and gradually expanding to a full synopsis.
  • The Three-Act Structure: This template is based on the traditional three-act structure of a story, with a setup, confrontation, and resolution.
  • The Hero’s Journey: This template is based on the classic hero’s journey narrative pattern, with stages like the call to adventure, the road of trials, and the return with the elixir.

2. Writing Software

There are many writing software programs available that can help you create a synopsis, including:

  • Scrivener: This popular writing program includes a synopsis feature that allows you to create an outline of your story and organise your thoughts.
  • Novelise: This writing software includes a built-in synopsis tool that helps you create a concise and compelling summary of your story.
  • Writing.com: This online writing community offers a variety of tools and resources for creating a synopsis, including templates, prompts, and writing exercises.

3. Online Synopsis Generators

If you’re struggling to come up with a synopsis on your own, you can try using an online synopsis generator. These tools use artificial intelligence to analyse your story and create a synopsis based on the characters, plot, and themes.

Some popular online synopsis generators include:

  • AutoCrit: This writing tool uses AI to analyse your manuscript and create a synopsis, as well as provide feedback on character development, pacing, and other elements of your story.
  • ProWritingAid: This writing software includes a synopsis generator that helps you create a concise and compelling summary of your story.
  • Synopsis Generator: This online tool uses a simple questionnaire to gather information about your story and create a synopsis.

4. Writing Guides and Resources

In addition to templates, software, and online generators, there are many writing guides and resources available that can help you create a synopsis. Some popular options include:

  • The Writer’s Digest Guide to Query Letters: This book provides comprehensive guidance on writing a query letter, including tips and examples for crafting a compelling synopsis.
  • The Synopsis Workshop: This online course offers in-depth instruction on writing a synopsis, including video lessons, writing exercises, and feedback from industry professionals.
  • Writing Excuses: This popular writing podcast often features episodes on writing a synopsis, with tips and advice from experienced authors and industry professionals.

Conclusion

Crafting the perfect synopsis is a challenging task, but with the right tools and techniques, you can create a compelling and effective summary of your story. Whether you prefer to use a template, writing software, online generator, or writing guide, there are many resources available to help you succeed. Remember to keep your synopsis concise, focused, and engaging, and don’t be afraid to seek feedback and revise your work until you’re satisfied with the result. With practice and patience, you can create a synopsis that showcases your work in the best possible light and helps you achieve your writing goals.

365 Days of writing, 2026 – 28

Day 28 – What is an elevator pitch

The Art of the Elevator Pitch: How to Make a Lasting Impression in 30 Seconds

In today’s fast-paced business world, making a good impression is crucial. Whether you’re an entrepreneur, a job seeker, or a professional looking to network, being able to effectively communicate your value proposition is essential. This is where the elevator pitch comes in – a brief, persuasive speech that can be delivered in the time it takes to ride an elevator, typically between 30 seconds to 2 minutes.

What is an Elevator Pitch?

An elevator pitch is a concise, well-rehearsed summary of your professional brand, product, or service. It’s a way to introduce yourself, highlight your unique selling points, and spark interest in your listener. The goal is to pique their curiosity, establish a connection, and potentially open the door to new opportunities.

Why is an Elevator Pitch Important?

A well-crafted elevator pitch can help you:

  1. Stand out from the crowd: In a crowded room or a competitive job market, a strong elevator pitch can help you differentiate yourself from others.
  2. Build connections: An elevator pitch can be the starting point for meaningful relationships, partnerships, or collaborations.
  3. Generate interest: By highlighting your unique value proposition, you can capture the attention of potential customers, investors, or employers.
  4. Save time: An elevator pitch allows you to quickly and efficiently communicate your message, saving time for both you and your listener.

How to Craft a Compelling Elevator Pitch

To create an effective elevator pitch, follow these steps:

  1. Define your goals: What do you want to achieve with your elevator pitch? Are you looking to promote a product, secure funding, or land a job?
  2. Know your audience: Tailor your pitch to your listener’s interests, needs, and level of understanding.
  3. Focus on benefits: Emphasise the benefits of your product, service, or expertise, rather than just listing features.
  4. Keep it concise: Aim for a pitch that’s 30 seconds to 2 minutes long, depending on the context.
  5. Practice, practice, practice: Rehearse your pitch until it feels natural and confident.

Example of an Elevator Pitch

Here’s an example of a 30-second elevator pitch:

“Hi, I’m [Your Name], a digital marketing specialist with a passion for helping small businesses grow online. I’ve developed a unique approach that combines social media, content marketing, and SEO to drive traffic and increase conversions. I’ve helped numerous clients achieve significant growth, and I’m excited to explore how I can help you take your business to the next level.”

Conclusion

An elevator pitch is a powerful tool that can help you make a lasting impression, build connections, and achieve your professional goals. By crafting a clear, concise, and compelling pitch, you can effectively communicate your value proposition and open doors to new opportunities. Remember to practice your pitch, tailor it to your audience, and focus on the benefits you can offer. With a well-rehearsed elevator pitch, you’ll be ready to make a lasting impression, whenever and wherever the opportunity arises.

What I learned about writing – Heartbreak can fuel inspired writing

It’s the one feeling we never want to feel, and yet we can experience it in various forms, many times during our lifetime.

Reading the average Mills and Book, there are always large doses of heartbreak, whether it is at the start when the girl expects that a particular dinner date is a proposal, but instead is the breakup, or in the middle, where misinterpretation of events with exes or rivals sends one or the other into a heartbreaking spiral.

it depends on the story you want to tell. You can have a spy story with an incidental affair that might lead to something more interesting, only to have one or the other caught in the crossfire. I remember one particular James Bond film where Mrs Bond was killed in a drive-by.

I must say the actress playing her was my favourite at the time, and I was very, very unhappy.

Undoubtedly, a break-up and the memories of that relationship could lead to writing a compelling narrative, and in fact, some of the more starker memories of my own have been translated into several stories and one book. So far.

Something else I realised, quite a few autobiographies I have read have touched on the subject in many different ways, some benefitting from the experience, others finding it hard to get over, particularly when it is a first love. They are the most potent and the most painful when it comes to an end.

365 Days of writing, 2026 – 28

Day 28 – What is an elevator pitch

The Art of the Elevator Pitch: How to Make a Lasting Impression in 30 Seconds

In today’s fast-paced business world, making a good impression is crucial. Whether you’re an entrepreneur, a job seeker, or a professional looking to network, being able to effectively communicate your value proposition is essential. This is where the elevator pitch comes in – a brief, persuasive speech that can be delivered in the time it takes to ride an elevator, typically between 30 seconds to 2 minutes.

What is an Elevator Pitch?

An elevator pitch is a concise, well-rehearsed summary of your professional brand, product, or service. It’s a way to introduce yourself, highlight your unique selling points, and spark interest in your listener. The goal is to pique their curiosity, establish a connection, and potentially open the door to new opportunities.

Why is an Elevator Pitch Important?

A well-crafted elevator pitch can help you:

  1. Stand out from the crowd: In a crowded room or a competitive job market, a strong elevator pitch can help you differentiate yourself from others.
  2. Build connections: An elevator pitch can be the starting point for meaningful relationships, partnerships, or collaborations.
  3. Generate interest: By highlighting your unique value proposition, you can capture the attention of potential customers, investors, or employers.
  4. Save time: An elevator pitch allows you to quickly and efficiently communicate your message, saving time for both you and your listener.

How to Craft a Compelling Elevator Pitch

To create an effective elevator pitch, follow these steps:

  1. Define your goals: What do you want to achieve with your elevator pitch? Are you looking to promote a product, secure funding, or land a job?
  2. Know your audience: Tailor your pitch to your listener’s interests, needs, and level of understanding.
  3. Focus on benefits: Emphasise the benefits of your product, service, or expertise, rather than just listing features.
  4. Keep it concise: Aim for a pitch that’s 30 seconds to 2 minutes long, depending on the context.
  5. Practice, practice, practice: Rehearse your pitch until it feels natural and confident.

Example of an Elevator Pitch

Here’s an example of a 30-second elevator pitch:

“Hi, I’m [Your Name], a digital marketing specialist with a passion for helping small businesses grow online. I’ve developed a unique approach that combines social media, content marketing, and SEO to drive traffic and increase conversions. I’ve helped numerous clients achieve significant growth, and I’m excited to explore how I can help you take your business to the next level.”

Conclusion

An elevator pitch is a powerful tool that can help you make a lasting impression, build connections, and achieve your professional goals. By crafting a clear, concise, and compelling pitch, you can effectively communicate your value proposition and open doors to new opportunities. Remember to practice your pitch, tailor it to your audience, and focus on the benefits you can offer. With a well-rehearsed elevator pitch, you’ll be ready to make a lasting impression, whenever and wherever the opportunity arises.

365 Days of writing, 2026 – 27

Day 27 – Writing exercise

I was never the same

Making a plan, having certain expectations, taking that leap of faith that all of us are destined to do at least once, I found myself standing at the top of the Empire State Building, on the last day of the twelfth month, exactly five years after making a promise in exactly the same place, I would be there.

There was a 10 am in there, but that was flexible, because I always liked to be early.

It had been after high school graduation, after the prom, every bit the magical moment it was meant to be, with the girl of my dreams, Margaret Cates.  We had spent those last years of high school together, studying hard, each helping the other achieve the grades needed to enter the best University.

There was no talk of romance, of a life together, or anything other than of being brought together, almost inseparable.  We were voted the most likely to be married, and living contentedly in a house with a picket fence and three children.

Expectations were what parents had, and both of our parents were best friends, who simply chose to believe the inevitable would happen.  Graduation, a combined family trip to New York to see the sights, culminating in New Year’s Eve at the top of the Empire State Building.

That was where we made the promise, no matter what, we would reconvene, that was Margaret’s word, at the same time.  It was also the first time we kissed, and I think it took a week before my heart rate went back to normal.

Soon after that, Margaret left.  She had been accepted into her university of choice.  Her parents were surprised, mt parents were in shock. 

I was not.  It was the plan.  Margaret had a plan for everything. There was no plan with me in it.  Not in those first five years.  I was sad, but not devastated.

I said to my parents, if we were meant to be, she would come back.  I had to set her free.

My plan was there was no plan.  I got the grades, and I got accepted into my University of choice.

At the end of the second year, I was in a what could only be described as a car crash, and was badly injured, to the extent that I had to put my life on hold.

I would recover, not one hundred per cent but enough to continue whatever path I’d chosen, but with some limitations.  The doctor was upbeat, and my parents were upbeat.

I went home, not quite in the manner I’d intended.  I was assured that life was like that, and I had to accept, accident or no accident, life was full of unexpected challenges.

Summer Atkins was probably the most irritating, aggravating, and ingratiating person on the planet.

She lived next door, one of five girls, the eldest, and coincidentally in my grade at high school.  In fact, she was in all the grades from Elementary.

She was gawky, awkward, loud and clumsy.  It was not her fault.  She had a kind heart, always the first to volunteer for the worst jobs, and suffered a lot at the hands of the boys and the girls, too.

I was not pleased to say when I looked back at my time that I was one of them, and probably the only one who apologised after the prom for what had been, at times, unforgivable.  The prank for the prom was probably her lowest point.

It took a week before she would come out of her room, and I came over every day to join the few who actually cared about her.  After Margaret left and before I followed, we spent time together, where she asked me what she needed to do to just get to talk to a guy like me.

I thought it strange.  She was talking to me, I was talking to her, we had coffee and cake at the diner, and hung out.  She had no aspirations to go to college, just to help her parents look after her siblings and work on the diner.  I had suggested she might want to do something for herself, and she looked at me strangely.  I did not, she said, understand her.

We parted awkwardly, with this thing I had done, but what it was, I had no idea.  It ended when she told me that if I was waiting for Margaret, I would be waiting a long time.  How did she know anything about what my expectations were?

I came back home under the radar.  I didn’t want anyone to know because I had set myself a high bar, and I was never going to reach it.

I felt that I had become a disappointment to my parents, and while they put on a brave face, and my siblings were polite, it was clear that they were happy for me to hide away, and my siblings were happy to see the high flyer crash and burn.  Kid would be kids, I expected no less.

So when Summer unexpectedly knocked on the door, a certain element of panic went through the house.  Upstairs, I heard that voice drift up the stairs with mixed emotions.  I wanted to see her, but I didn’t want to see her.

Not like this.  It was an odd feeling, and I couldn’t understand what fuelled it.  It was Summer, she wouldn’t care, more likely revel in the fact.  How the mighty had fallen.

My mother answered the door.

“Mrs Abercrombie, you look tired?”  The grating tone had gone, her voice had softened, and there was genuine concern in it.

“It’s…”

She caught herself before mentioning my name.  It had been a secret for about a month.  I was surprised Summer had not called earlier.

My mother shifted the topic.  She was good at that.  “How is your father?  That latest bout of chemotherapy cannot be helping the diner.”

“He’s responding to the treatment, and we’re managing.  How are you faring without Allen?  I’m sorry I should have come over more often.”

“It’s fine.  We’re all coping with life as best we can.”

“How is Allen, if I may ask?”

That was Summer.  Gets the bit between her teeth and doesn’t let go.

My mother was not one to lie.  Obfuscate but not lie.  Not outright.  But confronted…”

“Something’s wrong,” she said in a hushed voice, so low I couldn’t barely hear her.  I could virtually see my mother’s face.  It had always been expressive.  It’s why she could never play poker.

It went quiet for a minute or two, and I knew it was time to brace myself.  Summer was the last person I wanted to see, perhaps the only one other than Margaret, not that I expected her to drop everything.

Again, I couldn’t explain why, other than showing vulnerability. 

A few minutes passed while I was hoping my mother would explain that I didn’t want to see anyone, that I wanted to be better before facing the outside world.  Whether Summer would accede to a request if leaving me alone was moot.

If she knew I was there, she would not hesitate to come up and remind me of the Allen of old, with the shoe now firmly on the other foot.

I tried hiding under the covers, but she had X-ray eyes.  I knew she was in the room, I could feel her presence.  And the scent she used was a hint of primrose.  Once it was far stronger, but I suspect she had mastered the art of cosmetic use.

“You will suffocate long before I leave, Allen.  I’m not the same girl you left behind.  I don’t hate you.  I did for a while, but then I realised you cared when all the rest didn’t.  I’m sorry we parted angry.”

She sounded reasonable, far more reasonable than I expected.  She should have still been angry, if not with me, but with the others.

“OK.  If you don’t come out, I’ll get in there with you.  You know me well enough to know I will.”

Did I know her well enough?  I never took the opportunity.  No one wanted to because she didn’t fit the other girls’ profile.  It wasn’t like that at University, there it was simply a competition.  There was dating, but it was more convenient than romance.  There were not many hours left in a day for extracurricular activities.

When I peeled back the covers, it was like seeing an angel, the sun shining in the window, throwing a glow over her.  Summer had changed, from the awkward, ugly diluting into a graceful Swan.

A look of concern crossed her face.  Just lifting the covers was a difficult task, like most normal movements we all took for granted.  It was getting easier and less painful, but it would take time.

“What happened to you?”

“A car and I had a disagreement.  It won.”

“And you didn’t think to tell me.  How long have you been here?  What do you need? Tell me, and I’ll make it happen.”

Summer basically glued me back together.  It was, she said, one of her projects, others minding the children of silly sisters, nursing her farther past cancer, keeping up her waitress job at the diner, and just being Summer, the girl who always pitched in.

Such was the value of her help that my mother said I should marry her before someone else snapped her up.  Just before I was to go back to University, I did just that, but she rejected me.

There was someone else, and he was going to propose any day.

I could respect that.  Whatever I thought she might think of me, I would forever be one of those boys who made her life hell.  I didn’t deserve someone like her.  I just got on the train and left.

But the truth was, I was never the same again.

How could I?

I had tried to tell Margaret, but the terms of the pact were clear.  5 years, do your thing, meet and discuss.  If feelings were the same, who knew what might happen?

I was disappointed I hadn’t been able to find her, but I had a story to tell.

A year after returning, I gave it up.  I didn’t have the same enthusiasm, and feeling like a failure, I didn’t go home.  I simply pretended everything was fine, and moved to New York and found work in a rather offbeat bookshop in Queens.

It fuelled my love of literature, and after reading anything and everything, I started writing my version of the Great American Novel.  Small-town boy makes it big in the big city.  A bit like my life, really.

Which brings us back to the Empire State Building.

10am.

And Margaret.

I saw her, and thought she was coming to the spot.  She looked different, older, smarter, and with a touch of elegance and sophistication.

Halfway, I saw her smile and then wrap her arms around this bear of a man whom I instantly recognised.  I mean, you would have to live under a rock not to know him.

Her parents were there, and a bunch of media people.  The oohs and ahhs told me it was the moment he went down on one knee; it was going to be a News At 6 moment.

I was but a distant memory, forgotten in her moment of agreeing to be Mrs Albert Johnstone Gerythorn III.

I guess the employee of an eclectic bookshop was hardly a match for a multi-billionaire, or one who was soon to be.

“Sucks to be you.”

It did.  That voice, the one that had grated on my nerves nearly all of my school years, came from behind me.

I knew who it was.  I didn’t turn around.

“I knew it was a mistake to tell you my innermost secrets.”

“Oh, I would not have missed this for the world.”

I felt her hand slip into mine and her body move closer. 

“Five years is a long time.  People change.”

“People like us change, Allen.  People like her do not.”

“I thought you were getting married?”

“So did I.  I guess we were both wrong.  Found that cute little bookshop of yours.  If I didn’t know you better, I’d be guessing you’ve started that great American novel.  Am I right or am I right?”

“You know me too well.  You want to stay, or shall we find another circus, something a little more our style?”

“Do we have one?”

“Of course.  Everyone has style.”

Then I noticed Margaret was coming towards us, a rather serious expression on her face.  Had she finally recognised me?

“Excuse me, but the photographers would like to get some photos of my fiancée and me by this corner.  It would be most appreciated.”

No.  No sign of recognition.

Summer instead smiled sweetly, ” Of course, Margery Mugmouth, the pleasure would be all ours.”

It was Margaret’s nickname among those girls she trashed, and she instantly recognised Summer, and then me.

“Five years, to the day.  You came.  Have a happy life, Margaret.”

With that, we left.

A reporter, or just someone with a notepad, was scribbling frantically and then tried to head us off at the elevator.  Just too late.  The doors closed.

“The nerve,” Summer said.  “That was our corner.  Or I hope it will be.”

“So do I.  Would you like to marry me?” I asked.

The elevator went silent, except for the whishing sound of it going down.

“She made a face, quite amusing, and then said, “Yes.”

People outside the elevator when it arrived thought something bad had happened, given the roar and applause, which pulled out into the foyer after it arrived.

Five years, on the last day of the last month at 10am, something did happen.  I proposed to the girl of my dreams.  I just hadn’t realised it until then.

©  Charles Heath  2026