Tag: Challenge

#AtoZChallenge — B is for Brevity

AtoZ2019B

Now, brevity is something that I have not been able to fully wrap my head around.

The dictionary explains Brevity as

‘concise and exact use of words in writing and speech’

So…

I remember working with a writer a long time ago who explained certain authors styles, and for James A Michener of Hawaii fame, he said Michener wrote sentences instead of words, paragraphs instead of sentences, pages instead of paragraphs and chapters instead of pages.

It was a little harsh considering I’d just read the book and had liked it, despite its length and the time it took.

But some time later I realized he was not criticizing Michener, but trying to tell me, in his, what I came to discover, interesting way, that I should strive to write more compactly.

I then came across a book by Brian Callison which was exactly that, the concise version, a story that fitted into about 200 pages.

That too was a good book and it took me a day to read it, and by his use of that economy of words, it read quickly.

Of course, I have tried over the years to emulate both styles, and to a certain degree, failing, because I think I have created my own style which is somewhere in between.

Still, when editing, it is always in the back of my mind that I should be

Using words instead of sentences

Using sentences instead of paragraphs

Using paragraphs instead of pages, and

Using pages instead of chapters.

The chapters, he said, with an air of amusement, will always take care of themselves.

 

#AtoZChallenge — A is for Anonymous

AtoZ2019A

Which is how I feel sometimes.

It can be a paradox in that an ordinary man may strive to be recognized, that is, to rise above his inherent anonymity simply because he feels he has something more to offer mankind than just making up the numbers.

But sadly, that desire will often be met with staunch resistance, not because there’s an active campaign against him, it’s just the way of the world.

The fact is, most of us will always be anonymous to the rest of the world, but in being so in that respect it’s that anonymity we can live with.  However, it’s far more significant if we become anonymous to those around us.  And, sadly, it can happen.

It’s when we take someone for granted.

At the other end of the scale, there is the celebrity, who has finally found fame, discovers that fame is not all it’s cracked up to be.  You find that meteoric rise from obscurity an adrenalin rush, and you’re no longer anonymous.

But all that changes when you are constantly bailed up in the street by well-meaning but annoying fans when you are being chased by the paparazzi and magazine reporters who thrive not on the fact that you are famous but watching and waiting for you to stumble.

Some often forget that there’s always a camera on them, or there’s a reporter lurking in the shadows, looking for the next scoop, capturing that awkward inexplicable moment when the celebrity is seen with someone who’s not their spouse, or worse, if it could be that, they get drunk and make a fool of themselves.

Do I really want to lose that anonymity that I have?

Not really.  It seems to me like it might be the lesser of two evils.

The A to Z blog challenge

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I’m working hard to get ready for this when it starts tomorrow, Australian time, which means in some cases my posts will appear seemingly the day before, particularly for those who live in America or Europe, because of the very large time difference.

For those in America, we can be up to 17 hours ahead, which makes flying to, say, New York, appear like no time has passed.  As an example, some years back we left Australia about 3pm on New Year’s Eve and arrived in New York at 9 pm New Year’s Eve, which can be a little difficult to understand.

Anyway…

I’m frantically getting a few posts written before the event starts so that I’m not trying to get one written on the day.  I don’t work well under pressure, and more significantly, inspiration dries up when the deadline is imminent.

There is a theme, to do with my fascination word words in the English language, and each will start with, for example,

A is for …

and will continue each day except Sunday till the month ends.

So, tune in tomorrow for the first installment.

Is social media useful for advertising?

Of course, if I had I might be saying that it was luck

But…

There’s no such thing as luck, there’s simply good management or being in the right place at the right time.

Or you’ve just put a lot of research and hard work into an idea that pays off.

That’s not luck, that’s something else.

I say this because I have never been on the receiving end of good fortune very often, except, as you would expect, as the result of hard work.  And yes, everything appears to conspire against me some days, but I would not call that bad luck.

Timing, quite often, is everything.

So…

I’ve been researching the internet and the world of social media. So many people make claims about how good it is, how bad it is, how they made a fortune, and how, for others, it’s a dud.

Again, it’s about good management, hard work, or being in the right place, etc.

And viral stuff on YouTube, well, if it goes viral with a million hits in fifteen minutes, it means everybody, in that fifteen minutes, was looking for something interesting at that particular moment, and there it was.

It was not luck.

However…

Using either of Facebook or Twitter as a means to advertise, without parting with your hard earned, or more likely, non-existent cash, is not all it’s cracked up to be.

You have 17,000 followers, that means you have at least 17,000 people who are going to see your post.  Or someone else’s if you are thinking of getting people to market their product on the back of your followers, hang on, targeted followers.  If, say, for instance, you’re followers are book orientated, doesn’t that mean…

You get my point.

Wrong.

You’re lucky if 5% of those followers see anything, and that doesn’t increase by putting a lot of different tags on the post.  Twitter itself is restrictive in the number of people it will distribute the post to.

Five percent, that’s 850 of your followers who may see any one of your posts at the one time.  other people have done vari0ous tests to check just who gets a post and who doesn’t, so it’s not just me who had noted what’s happening.

Then there’s the take-up rate, which Twitter does tell you, in my case, it’s about 2% at it’s lowest, which means the effective number of real peal people looking at my posts with any interest, is about 17.

It can be more, though I’m not sure how the Twitter algorithm for distributing posts works.  I’ve seen other people get thousands of likes and re-tweets.

And, yes, I get it, their posts might be more interesting than mine, and I accept that, but the numbers I’ve been tracking don’t lie.  If more people saw the tweet, the curiosity factor would be higher, and at the very least, the click-through rate would be higher.

That it isn’t can be verified from checking with the number of clicks on the bitly web site for the day, even over a number of days, in the basic statistics they provide their users.

I’m just saying…

All of those people who say they have thousands, sometimes tens of thousands, of followers just waiting for you to advertise with them, cannot deliver any sort of mass advertising you need, and even if they were to pay to advertise with Twitter, they would have to charge very exorbitant prices.

You can do it yourself, but there’s no guarantee your tweet will read by the people you need to buy your book.

It what I would call a shot in the dark.

So…

What do we do?

Anyone else done this exercise and come up with different results?  If you have I’d be interested to know what sort of responses you are getting from Twitter, or Facebook, or any other social media platform.

Preferably before I pull all my hair out in frustration!