Tag: Challenge

The convenience of appliances, and, dare I say it, mobile or cell phones

There is a saying ‘you don’t know what you’ve got till it’s gone’.

For a long time, in days before the current technological age, I didn’t really understand what that meant.

Until now.

How many times, in the last few days have I heard the question, “Where’s my mobile phone?”.

It seems we can lose almost anything else but, without the phone, we are completely lost.

The same now applies to all of our household appliances.

The other day I heard, “We aren’t able to do very much because the microwave oven is broken.”

How did we manage in the days before we had such devices?

I know my grandmother had a wood stove and cooked everything, bread, roasting meat, cooking fish, vegetables, cakes, puddings, even make a cup of tea.  And the kitchen was always the cosiest part of the house in winter.

I don’t think I ever had a cup of coffee at her house, but I have a lot of memories of some amazing food.  No such thing as electric kitchen appliances, or a microwave oven, not in that house.

We had the same experience ourselves when one of the fridge/freezer units broke down, and severely restricted as to what we could store.  Why that should have affected what we ate is a little puzzling, but apparently, if it was not in the freezer, we didn’t have it.

Something else I didn’t realize was the fact no matter how full the freezer was, we always seemed to be buying more food, to the point where it wouldn’t fit, so we were eating newly bought food over what was being stored.

Perhaps, in having all these conveniences, and gadgets at hand, that’s the problem.  We take so many things for granted and live a life that is centred around convenience.

What would happen if those conveniences were taken away?

Certainly, for me, I know, what it’s like to lose the use of a kitchen appliance and having to improvise, but I’m not sure how I would react if we had a real catastrophe.

I try not to think about what it would be like to lose electricity altogether, just a short blackout is enough to frighten us into almost panic because any lengthy outage is bound to affect food stored in those electric appliances.

But, I haven’t lost my phone yet.  Come very close, and that was scary enough.

Let’s hope it never happens.

Conversations with my cat – 41

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This is Chester. He had been shocked by my transformation into someone he least likely expected to find in his domain.

After a chastisement, I told him he could expect more shocks in the days to follow.

Why he asks. All I want is a peaceful life lying in the sun by the window, and no pesky mice to chase.

Sorry, I say. I’m playing roles for my next book. Trying to get the feel for the character.

A drunk, a fool, and a man who does household chores. You’re failed in all three, just in case you want to know what I think.

I don’t.

The cat doesn’t have a sense of humour, or if he does, I’m not seeing it.

I think you’ve got it wrong. Not a drunk, a man with physical disabilities, not a fool but a clown who’s lost his will to perform, and yes, I am the one who does the cooking and cleaning,

And who’s in charge of feeding you?  Anything else you care to add?

Looking good, keep up the good work, but how about fresh fish rather than that packet stuff.

Past conversations with my cat – 3

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This is Chester.  Back on the bed.

Another argument lost, another smug ‘I’ve got the better of you, again’ look.

Time to move on, pick a battle I think I can win.

Food.  There’s the old wives tale, that cats love fish, and it’s true to a certain extent.

Chester doesn’t believe fish live in cans or plastic packets, despite how it’s dressed up.  Fresh fish, he’s into it, but there always seems to be a measured reluctance to eat something out of a can.

I think he regards us humans with disdain when our food comes out of a can or packet.

He refuses to eat the leftovers!

Then there’s chicken, or its more expensive neighbor, turkey.

He loves turkey.

I’m sure he’d eat quail and spatchcock too, but no, he’s a cat, and cats have to get used to eating chicken.  We’ve had this discussion, one too many times.

And just for good measure, I told him if he thinks he’s coming to Italy with us, he’d better get used to the idea of eating pasta.

Of course, always with the last word, he said, quite nonchalantly, ‘then you’d better call me Garfield’.

Grrrrrrr.

Conversations with my cat – 40

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This is Chester. He’s pretending to be wise.

We’re having a discussion about perspective. I’m trying to explain that it is different for every person.

He reckons from his perspective, I’ve lost the plot.

So, I say, this is how it goes.

Imagine you’re arrested for a crime you didn’t commit. All the evidence is circumstantial, your gun is missing, and only two people know the combination, you can’t get corroboration on your whereabouts at the time of the crime, and you were heard to say you wanted to kill the victim.

A measured look of thoughtfulness followed by, he’s guilty of course.

Why I ask.

Give a man a gun and it’s bound to go off.  That’s the problem with you humans.  You need to figure out how to get along with each other without having a gun to back you up.  Have you ever seen a cat with a gun?  No, I didn’t think so.

How did this get to be about guns and not perspective? I ask.

Leave the gun out of the equation, then it’s only circumstantial.  Just saying.

I shake my head.  Why am I talking to a cat?

I am my own worst enemy, again!

I think most authors are.

Just when you think that the story is done, and you’re on the third re-read, just to make sure…

Damn!

I don’t like the way that chapter reads, and what’s worse, it’s about the tenth time I’ve looked at it.

It doesn’t matter the last three times you read it, it was just fine, or, the editor has read it and the chapter passed without any major comment.

I think the main problem I have is letting go.  For some odd reason, certain parts of a story sometimes seem to me as though they are not complete, or can be missing a vital clue or connection for the continuity of the story.

That, of course, happens when you rewrite a section that is earlier on in the story, and then have to make ongoing changes.

Yes, I hear the stern warnings, that I should have made a comprehensive outline at the beginning, but the trouble is, I can change the ending, as I’m writing it and then have to go back and add the hooks earlier on.  Not the best method, but isn’t that what an editor is for, to pick up the missed connections, and out of the blue events that happen for no reason?

I find that often after leaving a finished story for a month before the next reading, the whole picture must formulate itself in my head, so when I re-read, there was always a problem, one I didn’t want to think about until the re-read.

Even then it might survive a second pass.

I know the scene is in trouble when I get to it and alarm bells are going off.  I find anything else to do but look at it.

So, here I am, making major changes.

But, at least now I am satisfied with where it’s going.

Only 325 pages to go!

Past conversations with my cat – 2

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This is Chester.  T for Tonkinese, capital T for trouble.

If you think you can win an argument with a Tonkinese you are sadly mistaken!

So, we got over the abandonment issues, and have moved onto the sleeping arrangements.  There seems to be some misconceptions on Chester’s part.

He thinks the bed is his domain.

Right.

We have provided him with several very comfortable, warn, and inviting places about the house where is he quite welcome to sleep, or keep a watchful eye over his domain.

That’s right, I thought I owned the house.

He has his own bed in our room where he can stay when he feels lonely, but it seems he has to be near us.

When he’s not walking across the bed, and us, or ‘resting’ on our feet.

And if we move, you’d think we’d taken a big stick to him.

Come to think of it …

Just to show his displeasure at his bed, the blankets always seem to be on the floor, and when I ask what happened, it was, of course, Mr Nobody.

After I’ve picked them up six times in a day, I ask him what his last slave died of?

And there’s the Siamese coming out, a snarl, and then aloof dismissal.

There is banishment to the great outdoors, but that’s another story.

Past Conversations with my cat – 1

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This is Chester.

Don’t be fooled by the benign expression, I’m getting the ‘your conversation better improve, and quickly’ look.

I guess it’s the talkative Tonkinese in him, tempered by the crabby Siamese part.

But …

We were talking about the state of the world, and he agrees it isn’t looking good, especially for travelers in Europe.  Of course, he is averse to either of us leaving him alone for any length of time, so he would say it was unsafe and we’d better stay at home.hat

I suppose that selfish part comes from the Burmese in him.

However …

I have scratched Germany, Austria, France and England off the list for the time being and consider it’s time to see a lot more of Italy.

We’ve been there several times, to Rome, in summer, to look at the Ancient ruins (Chester was rather impressed when I showed him a picture of the Collosseum), to Florence several times, just for the ambiance, and to Venice simply because we love it.

Then, we have also spent a few days in Tuscany, in an apartment very close to the town center of Greve in Chianti.

Chester, of course, was dismissive, but, he says, if we agree to take him with us …

 

 

Is social media useful for advertising?

Of course, if I had I might be saying that it was luck

But…

There’s no such thing as luck, there’s simply good management or being in the right place at the right time.

Or you’ve just put a lot of research and hard work into an idea that pays off.

That’s not luck, that’s something else.

I say this because I have never been on the receiving end of good fortune very often, except, as you would expect, as the result of hard work.  And yes, everything appears to conspire against me some days, but I would not call that bad luck.

Timing, quite often, is everything.

So…

I’ve been researching the internet and the world of social media. So many people make claims about how good it is, how bad it is, how they made a fortune, and how, for others, it’s a dud.

Again, it’s about good management, hard work, or being in the right place, etc.

And viral stuff on YouTube, well, if it goes viral with a million hits in fifteen minutes, it means everybody, in that fifteen minutes, was looking for something interesting at that particular moment, and there it was.

It was not luck.

However…

Using either of Facebook or Twitter as a means to advertise, without parting with your hard earned, or more likely, non-existent cash, is not all it’s cracked up to be.

You have 17,000 followers, that means you have at least 17,000 people who are going to see your post.  Or someone else’s if you are thinking of getting people to market their product on the back of your followers, hang on, targeted followers.  If, say, for instance, you’re followers are book orientated, doesn’t that mean…

You get my point.

Wrong.

You’re lucky if 5% of those followers see anything, and that doesn’t increase by putting a lot of different tags on the post.  Twitter itself is restrictive in the number of people it will distribute the post to.

Five per cent, that’s 850 of your followers who may see any one of your posts at the one time.  other people have done vari0ous tests to check just who gets a post and who doesn’t, so it’s not just me who had noted what’s happening.

Then there’s the take-up rate, which Twitter does tell you, in my case, it’s about 2% at it’s lowest, which means the effective number of real peal people looking at my posts with any interest, is about 17.

It can be more, though I’m not sure how the Twitter algorithm for distributing posts works.  I’ve seen other people get thousands of likes and re-tweets.

And, yes, I get it, their posts might be more interesting than mine, and I accept that, but the numbers I’ve been tracking don’t lie.  If more people saw the tweet, the curiosity factor would be higher, and at the very least, the click-through rate would be higher.

That it isn’t can be verified from checking with the number of clicks on the bitly web site for the day, even over a number of days, in the basic statistics they provide their users.

I’m just saying…

All of those people who say they have thousands, sometimes tens of thousands, of followers just waiting for you to advertise with them, cannot deliver any sort of mass advertising you need, and even if they were to pay to advertise with Twitter, they would have to charge very exorbitant prices.

You can do it yourself, but there’s no guarantee your tweet will read by the people you need to buy your book.

It’s what I would call a shot in the dark.

So…

What do we do?

Anyone else done this exercise and come up with different results?  If you have I’d be interested to know what sort of responses you are getting from Twitter, or Facebook, or any other social media platform.

Preferably before I pull all my hair out in frustration!

 

#AtoZChallenge — Z is for Zip

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Which, unfortunately, I do not have a lot of in my step.

At last, we have reached the end of the alphabet because I’m running out of zip to write these blogs.

So…

Zip is the sing, the energy, the spring we have in our step, that usually gets us from a to b quickly.  Without this zest, we would need to take a bus, train, or cab.

Then comes the variations like …

Zip code, we all have one of these, though in some countries it is called a postcode.

Zip it up, meaning do not speak, especially if you’re about to spill a secret.

A zip, which is a part of some types of clothing, usually in trousers, jeans, and skirts to name a few.  Some dresses have long zips, some short, all seem to get tangled at one time or another, or, in the most embarrassing of situations, split.

Then there is a colloquial use of the word zip, meaning nothing, zilch, zero, in other words, a basis for of z words.

And that’s about as much zeal I’m going to show for writing this last blog, and I’m going to close the book on it.

Thank you, and goodnight.

#AtoZChallenge — Y is for Yellow

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It was an easy choice from the start, yellow is a colour, in any number of shades from very pale to very dark.

We have yellow egg yolks, yet another y word, and depending on whether the eggs are farmed in cages or free range can dictate the shade of yellow.  Free-range gives the brightest yellow, by the way.

We have yellow cabs, but oddly enough these cabs are orange, not yellow as in this country, though the same may not be the case overseas, particularly in New York.  Good thing they are bright yellow so you can see them coming if you are crossing the road, perhaps illegally.

We have yellow bananas and lemons, probably the most common answers when asked, what is yellow?  That, and perhaps the yellow rose of Texas.

Then there is a more sinister meaning of the word, and it is associated with cowardice, and cowards are said to have a yellow streak down their backs.

If you have yellow fever then you are in a whole world of pain.

You can sometimes have what appears to be yellow skin, a sign of jaundice.

There is a yellow sea, and then there are the yellow pages, sometimes a substitute name for a telephone directory of businesses.

And lastly, an expression that comes out of the past, and not used so much these days, but people from Asia were thought to have yellow skin.