Tag: Challenge

Past Conversations with my cat – 1

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This is Chester.

Don’t be fooled by the benign expression, I’m getting the ‘your conversation better improve, and quickly’ look.

I guess it’s the talkative Tonkinese in him, tempered by the crabby Siamese part.

But …

We were talking about the state of the world, and he agrees it isn’t looking good, especially for travelers in Europe.  Of course, he is averse to either of us leaving him alone for any length of time, so he would say it was unsafe and we’d better stay at home.hat

I suppose that selfish part comes from the Burmese in him.

However …

I have scratched Germany, Austria, France and England off the list for the time being and consider it’s time to see a lot more of Italy.

We’ve been there several times, to Rome, in summer, to look at the Ancient ruins (Chester was rather impressed when I showed him a picture of the Collosseum), to Florence several times, just for the ambiance, and to Venice simply because we love it.

Then, we have also spent a few days in Tuscany, in an apartment very close to the town center of Greve in Chianti.

Chester, of course, was dismissive, but, he says, if we agree to take him with us …

 

 

Is social media useful for advertising?

Of course, if I had I might be saying that it was luck

But…

There’s no such thing as luck, there’s simply good management or being in the right place at the right time.

Or you’ve just put a lot of research and hard work into an idea that pays off.

That’s not luck, that’s something else.

I say this because I have never been on the receiving end of good fortune very often, except, as you would expect, as the result of hard work.  And yes, everything appears to conspire against me some days, but I would not call that bad luck.

Timing, quite often, is everything.

So…

I’ve been researching the internet and the world of social media. So many people make claims about how good it is, how bad it is, how they made a fortune, and how, for others, it’s a dud.

Again, it’s about good management, hard work, or being in the right place, etc.

And viral stuff on YouTube, well, if it goes viral with a million hits in fifteen minutes, it means everybody, in that fifteen minutes, was looking for something interesting at that particular moment, and there it was.

It was not luck.

However…

Using either of Facebook or Twitter as a means to advertise, without parting with your hard earned, or more likely, non-existent cash, is not all it’s cracked up to be.

You have 17,000 followers, that means you have at least 17,000 people who are going to see your post.  Or someone else’s if you are thinking of getting people to market their product on the back of your followers, hang on, targeted followers.  If, say, for instance, you’re followers are book orientated, doesn’t that mean…

You get my point.

Wrong.

You’re lucky if 5% of those followers see anything, and that doesn’t increase by putting a lot of different tags on the post.  Twitter itself is restrictive in the number of people it will distribute the post to.

Five per cent, that’s 850 of your followers who may see any one of your posts at the one time.  other people have done vari0ous tests to check just who gets a post and who doesn’t, so it’s not just me who had noted what’s happening.

Then there’s the take-up rate, which Twitter does tell you, in my case, it’s about 2% at it’s lowest, which means the effective number of real peal people looking at my posts with any interest, is about 17.

It can be more, though I’m not sure how the Twitter algorithm for distributing posts works.  I’ve seen other people get thousands of likes and re-tweets.

And, yes, I get it, their posts might be more interesting than mine, and I accept that, but the numbers I’ve been tracking don’t lie.  If more people saw the tweet, the curiosity factor would be higher, and at the very least, the click-through rate would be higher.

That it isn’t can be verified from checking with the number of clicks on the bitly web site for the day, even over a number of days, in the basic statistics they provide their users.

I’m just saying…

All of those people who say they have thousands, sometimes tens of thousands, of followers just waiting for you to advertise with them, cannot deliver any sort of mass advertising you need, and even if they were to pay to advertise with Twitter, they would have to charge very exorbitant prices.

You can do it yourself, but there’s no guarantee your tweet will read by the people you need to buy your book.

It’s what I would call a shot in the dark.

So…

What do we do?

Anyone else done this exercise and come up with different results?  If you have I’d be interested to know what sort of responses you are getting from Twitter, or Facebook, or any other social media platform.

Preferably before I pull all my hair out in frustration!

 

#AtoZChallenge — Z is for Zip

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Which, unfortunately, I do not have a lot of in my step.

At last, we have reached the end of the alphabet because I’m running out of zip to write these blogs.

So…

Zip is the sing, the energy, the spring we have in our step, that usually gets us from a to b quickly.  Without this zest, we would need to take a bus, train, or cab.

Then comes the variations like …

Zip code, we all have one of these, though in some countries it is called a postcode.

Zip it up, meaning do not speak, especially if you’re about to spill a secret.

A zip, which is a part of some types of clothing, usually in trousers, jeans, and skirts to name a few.  Some dresses have long zips, some short, all seem to get tangled at one time or another, or, in the most embarrassing of situations, split.

Then there is a colloquial use of the word zip, meaning nothing, zilch, zero, in other words, a basis for of z words.

And that’s about as much zeal I’m going to show for writing this last blog, and I’m going to close the book on it.

Thank you, and goodnight.

#AtoZChallenge — Y is for Yellow

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It was an easy choice from the start, yellow is a colour, in any number of shades from very pale to very dark.

We have yellow egg yolks, yet another y word, and depending on whether the eggs are farmed in cages or free range can dictate the shade of yellow.  Free-range gives the brightest yellow, by the way.

We have yellow cabs, but oddly enough these cabs are orange, not yellow as in this country, though the same may not be the case overseas, particularly in New York.  Good thing they are bright yellow so you can see them coming if you are crossing the road, perhaps illegally.

We have yellow bananas and lemons, probably the most common answers when asked, what is yellow?  That, and perhaps the yellow rose of Texas.

Then there is a more sinister meaning of the word, and it is associated with cowardice, and cowards are said to have a yellow streak down their backs.

If you have yellow fever then you are in a whole world of pain.

You can sometimes have what appears to be yellow skin, a sign of jaundice.

There is a yellow sea, and then there are the yellow pages, sometimes a substitute name for a telephone directory of businesses.

And lastly, an expression that comes out of the past, and not used so much these days, but people from Asia were thought to have yellow skin.

#AtoZChallenge — X marks the spot

In the wake of watching too much television, and in particular Indiana Jones and the Last Crusade, a very quaint but completely ambiguous statement was dismissed as something that would never happen in archeology, x marks the spot.

Of course, as we all know only too well, x really does mark the spot on treasure maps, and I’m sure there’s been quite a few of those over the last few centuries, what with the numbers of pirates on the high seas, well one known such as Blackbeard, and some not so well known.

And those treasure maps always seem to find their way into children’s stories for some reason, maybe because as children we were likely to believe it possible, whereas an adult, the only place we’re likely to find an x is where someone who can’t write signs their name.

That might also include a lot of press-ganged sailors, who were virtually kidnapped into British naval service to chase down those pirates, all of whom seemed to have that same ubiquitous signature.

And, by the way, that x marks the spot was in that Indiana Jones movie, a rather large x making up a part of the marble flooring.

X doesn’t often find it’s way into mainstream English, even as a prefix, except in the case of x-rays which is electromagnetic radiation.

And in science fiction, the most interesting use of x-ray is for using x-ray vision, starting with Superman, and ending with more sinister connotations.

Other than that the only word that I can remember that starts with an x is xenophobia, which seems to be raising its head around the world, the fear of people or objects from another country or culture

#AtoZChallenge – V is for vision

I had one myself once, whether it was a peek into my future, or whether it was just playing out a scene for one of my stories, it was rather intense.

That variation of the word vision is one that uses ones imagination. I do it quite a lot, and I call it the cinema of my dreams.

But…

Vision, in the simplest sense of the word, is sight, what you see.

People can try to make it better, like movie studios, who have called it rather interesting titles such as VistaVision or Panavision, either of which sounds quite remarkable, and it may have been back in the day, but it’s probably quite ordinary these days.

A vision, in another sense, might be something like a dream as mentioned before, which might happen when we are asleep, but if awake, it might be because we are very bored with our job and we’re imagining what it would be like at Santorini or the Bahamas, or anywhere but where you are now.

It might also describe our particular slant on what else we would like to happen, whether at work or somewhere else, but it’s usually confined to our closest circle of friends. Bosses never invite nor want to hear plebs ideas of improving their lot.

Hence, I have a vision…

But no one will listen. Perhaps if I was Martin Luther King, things might be different.

Then, at the end of it all…

There are visions and then there are visions, like seeing something that no one else can see, whether driven by hullucenagenic drugs or magic mushrooms, or you just happened to be there to see what no one else could.

Dragons, lizard people, or the virgin Mary.

And no, I have not seen any of the above.

Yet.

#AtoZChallenge — U is for Under

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Under by itself is a rather boring word, you know, under the moon, under the sea, under the influence, which is not hard to be if you’ve been hypnotised or after a few drinks.

Under is anything beneath something else.

But add it to some other words like,

Underrated, which means it is better than what others give it credit.

Underwear, what you would wear underneath your clothes.

Understudy, the person who takes over a lead role when the lead is incapacitated.  And how many understudy’s are guilty of harming the lead, in order to get a big break?

And not get away with it?

Understood, an agreement that might or might not be in writing that something will happen, that is, it is understood that I will be the next president.

Or not.  Who on earth would really want to be president of anything?

So in the spirit of trying to confuse everyone all of the time, I have a conundrum in the form of a question, what is the difference between under and underneath.

To me there is none, you can be under the sea or underneath the sea, or under the table or underneath the table, but then there’s another, you can be under the influence but not underneath the influence, though technically you could,  if you wanted to use confusing English.

And, just to add to the confusion further, I can say that the submarine sailed under the sea, underneath the sea, but, in actual fact, it doesn’t.

What is under the sea is the sand, or sea bed, and a submarine does not plough its way through the sand, does it.

What we really are saying is that a submarine moves through the water.

Just saying…

#AtoZChallenge — T is for tap

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There is nothing worse than, when lying in bed unable to get to sleep, you hear every noise in the house and out, but none worse than a dripping tap.

Its often not because someone forgot to turn the tap off, but a washer is on its last legs.

There are taps for the fallen brave, but aside from the fact that is the name of a piece of music, I think it’s also the title of a film.  But taps itself is a bugle call at dusk, and also played at military funerals.

Then there’s that income stream that you can tap into, other than your next door neighbours power supply.

But what would be far more interesting than to tap into a phone line and listen in?  Despite the fact that eavesdroppers never hear anything good about themselves, you could learn something you didn’t want to know.

Then we can go back to the 1930s and a series of films that starred one of my favourite actors Fred Astaire, who was, of course, a tap dancer, along with Ginger Rogers.

In fact, my middle granddaughter is quite a good tap dancer.

And, lastly, was that a tap on the door, or a tap in the window?

#AtoZChallenge — S is for second

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It would be very interesting if duelling was still allowed.  There are a few people I’d like to stand toe to toe with, take ten paces, then test my ability to shoot with an old style flint duelling pistol.

What’s this got to do with anything?

It’s where our word of the day comes in.  If I lose my nerve, or I know my opposite number is a better shot, my second would have to stand in my place.

It’s,  if anything, an older use of the word.

Of course, it mainly means, on one hand, coming second in a race or a competition, not exactly the place you really want to be, simply because no one really remembers who came second.

It plays host to a plethora of statements using second as part of the saying, such as,

Second rate, second hand, even if it had more than one owner, second best.

But then there’s a few more that mean something else like a second look, mainly because you didn’t trust your eyes, second nature, it’s been drilled into you (a rather painful idiom if it truly was) and second sight, though this might not necessarily be a verifiable attribute.

And, of lesser note, I’m not necessarily sure I’m second to none.

On the other hand, and pardon the pun using this definition, it also describes a length of time, very short in fact, and it takes 60 of them to make a minute.

Hang on, it’ll only take a second.  Yes, we often use the word in vain.  I doubt there is any one of us who could do anything useful in a second.

#AtoZChallenge — R is for rabbit

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Have you ever heard of someone rabbiting on, you know, endlessly rattling on about nothing?

That’s just one use of the word rabbit.

The most obvious is the animal, a rabbit.  You know, that burrowing, plant-eating, long-eared, short-tailed animal that goes by the name of Bugs Bunny, maybe.

Nearly every child has a stuffed, cuddly one.

Of course, it’s of some significance at the moment because its Easter, and that there are countless chocolate versions of the so-called Easter bunny.

Then there is that 6-foot high invisible rabbit called Harvey, or not necessarily a rabbit, but a pookah.

We use the expression rabbit ears to describe those old interior television antennas.

There’s rabbit stew, rabbit pie, and white rabbit beer.

But my favourite is when the magician pulls the proverbial rabbit out of a hat.  It’s an expression we also use for someone who pulls off an impossible task.