It’s one of those events that we all hate.  Ok let me qualify that statement, it’s an event that we men hate when of other half goes clothes shopping.

Here’s the deal, why is it they head straight to the right clothes rack to begin with, select the clothes they eventually buy, then proceed to spend the next hour and a half looking at everything else, none of which they eventually purchase.

I asked once, a rather dangerous thing to do, and I was told that everything else had to be eliminated to justify the original selections.

Ok, I think I’d rather negotiate a stretch of quicksand than to ask again.

So what does one do while waiting?

There is that heart sinking feeling that will not leave you, that you will be asked that inevitable but unanswerable question, ‘how does this look on me?’

Sadly there is no correct answer.  As all men are aware it does not matter what you say, it will come back to either of, if you like it, ‘so you don’t care what I get?’, so if you don’t like it (and bearing in mind that this is never a view to put forward under any circumstances), ‘so you don’t really care at all?

And while you have those dreaded thoughts running through your mind, there is the fact all waiting chairs for men are uncomfortable, probably intentionally, you wait patiently while listening to the in-store music which in this case is quite good.

I cannot identify the songs because it’s not the normal rock and roll but something with a pleasant beat and to a certain extent soothing.

Perhaps a team of very highly paid psychiatrists have specially worked up a playlist of such music because it tends to put the shopper in the mood to relax and buy more.  That also is aided but the very helpful and polite sales staff, who might convince you to make that extra purchase without you realizing it.

Welcome to the world of 21st-century salesmanship.

Of course, I have shazam checking out the playlist and to me, it’s a rather obscure list of songs that I’d not really heard before.

Currently its playing ‘It’s all about love’ by Wild Royal Coast.  Tell me, have you heard of them?  Next, ‘Crazy’ by Friendless Feat Dem Feels.  Ok, now we’re going down that rabbit hole of obscure bands.

Moving on, it’s now time to look at the clientele.  Well, perhaps not.  It’s all shapes and sizes and ages but the one common denominator there are very few men accompanying the women. 

Perhaps unlike me, they have perfected the art of excusing themselves from the quicksand of having to offer an opinion that can quite possibly lead to either a breakup or, at worst, a messy and complicated divorce.

And by a quirk of ironical fate, he will be left all of her clothes as part of the settlement.