Tag: Reference

Is social media useful for advertising?

Of course, if I had I might be saying that it was luck

But…

There’s no such thing as luck, there’s simply good management or being in the right place at the right time.

Or you’ve just put a lot of research and hard work into an idea that pays off.

That’s not luck, that’s something else.

I say this because I have never been on the receiving end of good fortune very often, except, as you would expect, as the result of hard work.  And yes, everything appears to conspire against me some days, but I would not call that bad luck.

Timing, quite often, is everything.

So…

I’ve been researching the internet and the world of social media. So many people make claims about how good it is, how bad it is, how they made a fortune, and how, for others, it’s a dud.

Again, it’s about good management, hard work, or being in the right place, etc.

And viral stuff on YouTube, well, if it goes viral with a million hits in fifteen minutes, it means everybody, in that fifteen minutes, was looking for something interesting at that particular moment, and there it was.

It was not luck.

However…

Using either of Facebook or Twitter as a means to advertise, without parting with your hard earned, or more likely, non-existent cash, is not all it’s cracked up to be.

You have 17,000 followers, that means you have at least 17,000 people who are going to see your post.  Or someone else’s if you are thinking of getting people to market their product on the back of your followers, hang on, targeted followers.  If, say, for instance, you’re followers are book orientated, doesn’t that mean…

You get my point.

Wrong.

You’re lucky if 5% of those followers see anything, and that doesn’t increase by putting a lot of different tags on the post.  Twitter itself is restrictive in the number of people it will distribute the post to.

Five per cent, that’s 850 of your followers who may see any one of your posts at the one time.  other people have done vari0ous tests to check just who gets a post and who doesn’t, so it’s not just me who had noted what’s happening.

Then there’s the take-up rate, which Twitter does tell you, in my case, it’s about 2% at it’s lowest, which means the effective number of real peal people looking at my posts with any interest, is about 17.

It can be more, though I’m not sure how the Twitter algorithm for distributing posts works.  I’ve seen other people get thousands of likes and re-tweets.

And, yes, I get it, their posts might be more interesting than mine, and I accept that, but the numbers I’ve been tracking don’t lie.  If more people saw the tweet, the curiosity factor would be higher, and at the very least, the click-through rate would be higher.

That it isn’t can be verified from checking with the number of clicks on the bitly web site for the day, even over a number of days, in the basic statistics they provide their users.

I’m just saying…

All of those people who say they have thousands, sometimes tens of thousands, of followers just waiting for you to advertise with them, cannot deliver any sort of mass advertising you need, and even if they were to pay to advertise with Twitter, they would have to charge very exorbitant prices.

You can do it yourself, but there’s no guarantee your tweet will read by the people you need to buy your book.

It’s what I would call a shot in the dark.

So…

What do we do?

Anyone else done this exercise and come up with different results?  If you have I’d be interested to know what sort of responses you are getting from Twitter, or Facebook, or any other social media platform.

Preferably before I pull all my hair out in frustration!

 

In a word: Bark

Here’s the thing, a bark is the sound made by a dog.  Isn’t it?  Apparently, it can also be from a fox or a seal

Not necessarily.  A man or woman can bark orders, especially if they are in the army.

And then, their bark might be worse than their bite, this usually refers to newspaper editors and school teachers.

You can theoretically be barking up the wrong tree, and believe me, I’ve done that a few times myself.

People can be barking mad.  Just go to any old spooky hospital that is named Belleview, and has a basement.  How do I know this, I’ve seen a lot of old black and white movies.

Then there’s that other type of bark, the outer layer of a lot of trees, and can be very useful as a top layer of a garden to keep the moisture in.

It can be thin sheets of chocolate with a thin layer of nuts or other confectionaries.

You can bark your shins, that is, scrape the skin off when you trip over a tree with bark.

Or just to complicate matters, there is also a barque, usually a three-masted sailing ship, though you don’t get to see many of them these days.

Searching for locations: Washington DC, USA

Washington is a city with bright shiny buildings and endless monuments, each separated by a long walk or a taxi ride if you can find one.

We might have picked the wrong day, shortly after New Year’s Day when the crowds were missing along with everything else.  Or, conversely, it was probably the right time to go, when we didn’t have to battle the crowds.

Sunny but very cold, the walking warmed us up.

First stop was the Lincoln Memorial

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It was built to honor the 16th President of the United States, Abraham Lincoln.

It is located on the western end of the National Mall in Washington, D.C., across from the Washington Monument.

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The building is in the form of a Greek Doric temple and contains a large seated sculpture of Abraham Lincoln and inscriptions of two well-known speeches by Lincoln.

The next stop was the Washington Monument

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The Washington Monument is an obelisk on the National Mall in Washington, D.C., built to commemorate George Washington. Construction of the monument began in 1848 and not completed until 1888.  It was officially opened October 9, 1888.


We then took a taxi ride to the Jefferson Memorial

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This monument is dedicated to Thomas Jefferson (1743–1826), one of the most important of the American Founding Fathers as the main drafter and writer of the Declaration of Independence.

Construction of the building began in 1939 and was completed in 1943.

The bronze statue of Jefferson was added in 1947.

X marks the spot, X in general

In the wake of watching too much television, and in particular Indiana Jones and the Last Crusade, a very quaint but completely ambiguous statement was dismissed as something that would never happen in archeology, x marks the spot.

Of course, as we all know only too well, x really does mark the spot on treasure maps, and I’m sure there’s been quite a few of those over the last few centuries, what with the numbers of pirates on the high seas, well one known such as Blackbeard, and some not so well known.

And those treasure maps always seem to find their way into children’s stories for some reason, maybe because as children we’re likely to believe it possible, whereas an adult, the only place we’re likely to find an x is where someone who can’t write signs their name.

That might also include a lot of press-ganged sailors, who were virtually kidnapped into British naval service to chase down those pirates, all of whom seemed to have that same ubiquitous signature.

And, by the way, that x marks the spot was in that Indiana Jones movie, a rather large x making up a part of the marble flooring.

X doesn’t often find it’s way into mainstream English, even as a prefix, except in the case of x-rays which is electromagnetic radiation.

And in science fiction, the most interesting use of x-ray is for using x-ray vision, starting with superman, and ending with more sinister connotations.

Other than that the only word that I can remember that starts with an x is xenophobia, which seems to be raising its head around the world, the fear of people or objects from another country or culture

In a word: Pray

It’s usually associated with the church, and saying a prayer for someone or something, but it kind of covers a lot of different situations, like,

We’ll pray for rain, we’ll pray for Mary to recover, I’ll pray for forgiveness.

In other words, in all of these instances, we are looking for intervention by God.

There is another instance, not related to religion, in that in a general sense you can pray for good weather over the weekend because they’re going camping.

In fact it is basically to hope for something very much.

It is, in a sense, wishful thinking, because in reality, no-one can predict, let alone dictate, what the weather will be.

It is also a forceful way of saying something, like,

Where the hell have you been, pray tell?

There is another word that sounds quite similar, prey.

That describes a creature that is hunted by another for food.

It’s also someone who is easily deceived or harmed.

It could also be something that preys on your mind

Searching for locations: The Paris Opera House, Paris, France

This was one of the more interesting experiences for the grandchildren as they were, as all young girls are, interested in ballet.

We thoroughly enjoyed our visit which included some time watching ballet practice.

I could not convince anyone to take the elevator back down to the ground floor as it was suspected we might be ‘attacked’ by the ‘phantom’.  Certainly, the elevator was very old and I think at the time it was being repaired.

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Part of the Grand Staircase in Palais Garnier Opera de Paris

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The ceiling above the main staircase.  The ceiling above the staircase was painted by Isidore Pils to depict The Triumph of Apollo, The Enchantment of Music Deploying its Charms, Minerva Fighting Brutality Watched by the Gods of Olympus, and The City of Paris Receiving the Plan of the New Opéra.

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The ceiling of Chagall at the Palais Garnier

On 23 September 1964, the new ceiling of the Opéra Garnier was inaugurated with great pomp.  It was painted by Marc Chagall at the request of André Malraux

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Amphitheatre and Orchestra Pit entrance

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Interior, and doorways to boxes

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Box seats in the auditorium

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Ornate ceilings and columns

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Seating inside the auditorium

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The day we were leaving Paris, was the first night of the Bolshoi Ballet.  My two granddaughters were greatly disappointed at missing out on the opportunity of a lifetime, to see the Bolshoi Ballet at the Paris Opera House.

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But we did get to see the principals practicing.

In a word: Bar

There’s more than one way … er, perhaps it’s better to say, there are many ways to use the word bar, which is not bad for a three letter word.

 

Bar, the one you associate with drinks, in hotels, restaurants and we’ll, just bars.

Probably the best type of bar you might find me in is a Sports Bar, where you can snack on buffalo wings a tall glass of beer and watch with ice hockey in winter or baseball in summer.

It’s one I use from time to time when asked, what will we do, and the reply is often let’s go to a bar.  The best bars are underground, dark and dingy, full of eclectic people, with a band playing almost passable music or better still jazz

 

Bar, as in the legal variety

There are so many legal references to using bar, that the one that I am most familiar with is being admitted to the bar which means that you can now practice law.

Raising the bar, if that’s possible, where the bar is that imaginary level which offers sinks very low.  When someone says they’re going to try and raise the bar, you may be assured there will be a long battle ahead, simply because people generally find it hard to change.

 

Bar, as in we are not going to let you in here.  Yes, this is the irksome one where you find yourself, often for reasons unknown, barred from somewhere or something.  This may also be referred to by saying everyone may enter bar you.  

 

Bar, as in an iron bar, the sort that is sometimes used as a blunt force object by villains to remind the victim they owe any one of a loan shark, bookie or the mafia.  God help you if it is all three.

There are also iron bars of a different sort, those that are set in concrete outside a window most likely in a prison where the objective is to prevent escape.

It gives rise to an old expression, that person should be behind bars.

 

Then there is just a bar, such as a bar of gold, which I’m sure we’d all like to have stashed away, but not necessarily in the mattress, or the more common variety, a chocolate bar, which I have one now.  What’s your favorite?

 

And just to add to the list of meanings you can always refer to sashes or stripes as bars.

Confused?  Well, there’s still music, and the bane of yachtsmen, sand bars but I think we’ll leave it there.

Welcome to the English language

The power of words

They can destroy relationships

They can tear apart friendships

They can start wars

We are sometimes at a loss for words

Sometimes we can’t find the words

And then there those horrible things called crosswords.

There are antonyms and synonyms

Sometimes we use words we don’t know the meaning of because of their similarity with others we do

Then there one or more words that make other words as in anagrams

There are substitute words, words we use around children like fudge instead of, well you get what I mean

There’s no doubt we would be lost without words

Words are to be chosen carefully and thoughtfully

They need to be delivered in an appropriate manner, not in haste, and not in anger

We need to believe in what we’re saying before others will believe it

We need to learn how to express our feelings

We should take advantage of learning English (or any other native language) when at school

We need to start reading as soon as we can and keep up reading as we get older.  One should never underestimate the power reading and writing gives us no matter who we are.

Always have a dictionary by your side.  It is the most valuable book you can own.

And always remember the power of speech can at times move mountains

The devil features prominently in a lot of sayings

For instance, I’ve heard someone mutter, “the devil you say…”

Or another, who was telling his friend, who, at the time was in a spot of bother, ‘You’re between the devil and the deep blue sea.”

Wrong.  We all know the sea is green, not blue.

But whatever the circumstances, the devil seems to pop up a lot.

For instance,

Better the devil you know than the devil you don’t.

It seems I’ve heard that somewhere before, or at least a part of it.  Hmmm.

Maybe you’ve “gone to the devil”.  Can that be paired with “going downhill at a rapid rate of knots”?

OK, it’s impossible to go downhill using the speed measure of knots, that only applies to boats, so who came up with that saying, a landlubber sailor?

Hang on, isn’t there a team called the New Jersey Devils?  Funny, I didn’t see if the players had horns or not, and they were using hockey sticks not tridents.

Maybe I misheard.

Neutral men are the devil’s allies, must be a lot of devils in Switzerland

The devil finds work for idle hands, oh yes, my grandmother used this often on me whenever she caught me doing nothing … which was a lot

But my favorite,

When in hell, only the devil can show you the way out.

I’m still trying to find him!

Searching for locations: Windsor Castle, London, England

A fine day, on this trip a rarity, we decided to take the train to Windsor and see the castle.

This is a real castle, and still in one piece, unlike a lot of castles.

Were we hoping to see the Queen, no, it was highly unlikely.

But there were a lot of planes flying overhead into Heathrow.  The wind must have been blowing the wrong day, and I’m sure, with one passing over every few minutes, it must annoy the Queen if she was looking for peace and quiet.

Good thing then, when it was built, it was an ideal spot, and not under the landing path.  I guess it was hard to predict what would happen 500 years in the future!

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I’m not sure if this was the front gate or back gate, but I was wary of any stray arrows coming out of those slits either side of the entrance.

You just never know!

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An excellent lawn for croquet.  This, I think, is the doorway, on the left, where dignitaries arrive by car.  The private apartments are across the back.

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The visitor’s apartments.  Not sure who that is on the horse.

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St George’s Chapel.  It’s a magnificent church for a private castle.  It’s been very busy the last few months with Royal weddings.

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The Round Tower, or the Keep.  It is the castle’s centerpiece.  Below it is the gardens.

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Those stairs are not for the faint-hearted, nor the Queen I suspect.  But I think quite a few royal children and their friends have been up and down them a few times.

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And well worth the effort to reach the bottom.

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Any faces peering out through the windows?