We are often told that it’s the choices we make that shape our lives.
It’s true.
What distinguishes the basis of those choices is the circumstances of the individual.
What a lot of people don’t realize is the diversity of backgrounds of everyone, and that in a minority of cases, the few that really have no choices at all.
Yes, there are those who have no control over their circumstances, and therefore no choice whatsoever.
Inevitably, the people who are first to criticize those who apparently made the wrong choice, are those that have never found themselves in similar circumstances.
And probably never will.
This perhaps is the biggest problem with governments who are staffed with advisors who do not understand the plight of the common man.
I never had the same opportunities as those who could afford a university education. My family were working class and were relatively poor. Had I not hot a scholarship who knows what sort of education I would have got, if any.
Certainly, my father never got an opportunity to get a good education, but, at the time, during the great depression, his choices were limited, whereas those with any sort of wealth it was a different story.
And his lack of choices reflected on us, and that lack of opportunity haunted all of us as time passed.
It was always a case of the haves and the have not’s.
Yes, we all have choices, but sometimes it really is the lesser of two evils, and not whether we will have the fillet or the rib eye steak.
Of course, if I had I might be saying that it was luck
But…
There’s no such thing as luck, there’s simply good management or being in the right place at the right time.
Or you’ve just put a lot of research and hard work into an idea that pays off.
That’s not luck, that’s something else.
I say this because I have never been on the receiving end of good fortune very often, except, as you would expect, as the result of hard work. And yes, everything appears to conspire against me some days, but I would not call that bad luck.
Timing, quite often, is everything.
So…
I’ve been researching the internet and the world of social media. So many people make claims about how good it is, how bad it is, how they made a fortune, and how, for others, it’s a dud.
Again, it’s about good management, hard work, or being in the right place, etc.
And viral stuff on YouTube, well, if it goes viral with a million hits in fifteen minutes, it means everybody, in that fifteen minutes, was looking for something interesting at that particular moment, and there it was.
It was not luck.
However…
Using either of Facebook or Twitter as a means to advertise, without parting with your hard earned, or more likely, non-existent cash, is not all it’s cracked up to be.
You have 17,000 followers, that means you have at least 17,000 people who are going to see your post. Or someone else’s if you are thinking of getting people to market their product on the back of your followers, hang on, targeted followers. If, say, for instance, you’re followers are book orientated, doesn’t that mean…
You get my point.
Wrong.
You’re lucky if 5% of those followers see anything, and that doesn’t increase by putting a lot of different tags on the post. Twitter itself is restrictive in the number of people it will distribute the post to.
Five per cent, that’s 850 of your followers who may see any one of your posts at the one time. other people have done vari0ous tests to check just who gets a post and who doesn’t, so it’s not just me who had noted what’s happening.
Then there’s the take-up rate, which Twitter does tell you, in my case, it’s about 2% at it’s lowest, which means the effective number of real peal people looking at my posts with any interest, is about 17.
It can be more, though I’m not sure how the Twitter algorithm for distributing posts works. I’ve seen other people get thousands of likes and re-tweets.
And, yes, I get it, their posts might be more interesting than mine, and I accept that, but the numbers I’ve been tracking don’t lie. If more people saw the tweet, the curiosity factor would be higher, and at the very least, the click-through rate would be higher.
That it isn’t can be verified from checking with the number of clicks on the bitly web site for the day, even over a number of days, in the basic statistics they provide their users.
I’m just saying…
All of those people who say they have thousands, sometimes tens of thousands, of followers just waiting for you to advertise with them, cannot deliver any sort of mass advertising you need, and even if they were to pay to advertise with Twitter, they would have to charge very exorbitant prices.
You can do it yourself, but there’s no guarantee your tweet will read by the people you need to buy your book.
It’s what I would call a shot in the dark.
So…
What do we do?
Anyone else done this exercise and come up with different results? If you have I’d be interested to know what sort of responses you are getting from Twitter, or Facebook, or any other social media platform.
Preferably before I pull all my hair out in frustration!
West Lake is a freshwater lake in Hangzhou, China. It is divided into five sections by three causeways. There are numerous temples, pagodas, gardens, and artificial islands within the lake.
Measuring 3.2 kilometers (2 miles) in length, 2.8 kilometers (1.7 miles) in width, and 2.3 meters (7.5 feet) in average depth, the lake spreads itself in an area totaling 6.5 square kilometers (2.5 square miles).
The earliest recorded name for West Lake was the “Wu Forest River”, but over time it changed to two distinct names. One is “Qiantang Lake”, due to the fact that Hangzhou was called “Qiantang” in ancient times. The other, “West Lake”, due to the lake being west of the city
It’s about to get busy, with a number of activities planned, and the warmth of the day is starting to make an impact.
The tour starts in the car park about a kilometer away, but the moment we left the car park we were getting a taste of the park walking along a tree-lined avenue.
When we cross the road, once again dicing with death with the silent assassins on motor scooters.
We are in the park proper, and it is magnificent, with flowers, mostly at the start hydrangeas and then any number of other trees and shrubs, some carved into other flower shapes like a lotus.
Then there was the lake and the backdrop of bridges and walkways.
.
And if you can tune out the background white noise the place would be great for serenity and relaxation.
That, in fact, was how the boat ride panned out, about half an hour or more gliding across the lake in an almost silent boat, by an open window, with the air and the majestic scenery.
No, not that boat, which would be great to have lunch on while cruising, but the boat below:
Not quite in the same class, but all the same, very easy to tune out and soak it in.
It was peaceful, amazingly quiet, on a summery day
A pagoda in the hazy distance, an island we were about to circumnavigate.
Of all the legends, the most touching one is the love story between Bai Suzhen and Xu Xi’an. Bai Suzhen was a white snake spirit and Xu Xi’an was a mortal man.
They fell in love when they first met on a boat on the West Lake, and got married very soon after.
However, the evil monk Fa Hai attempted to separate the couple by imprisoning Xu Xi’an. Bai Suzhen fought against Fa Hai and tried her best to rescue her husband, but she failed and was imprisoned under the Leifeng Pagoda by the lake.
Years later the couple was rescued by Xiao Qing, the sister of Baisuzhen, and from then on, Bai Suzhen and Xu Xi’an lived together happily.
The retelling of the story varied between tour guides, and on the cruise boat, we had two. Our guide kept to the legend, the other tour guide had a different ending.
Suffice to say it had relevance to the two pagodas on the far side of the lake.
There was a cafe or restaurant on the island, but that was not our lunch destination.
Nor were the buildings further along from where we disembarked.
All in all the whole cruise took about 45 minutes and was an interesting break from the hectic nature of the tour.
Oh yes, and the boat captain had postcards for sale. We didn’t buy any.
Lunch
At the disembarkation point there was a mall that sold souvenirs and had a few ‘fast food’ shops, and a KFC, not exactly what we came to China for, but it seemed like the only place in town a food cautious Australian could eat at.
And when tried to get in the door, that’s where at least 3 busloads were, if they were not in the local Starbucks. Apparently, these were the places of first choice wherever we went.
The chicken supply by the time we got to the head of the line amounted to pieces at 22.5 RMB a piece and nuggets. Everything else had run out, and for me, there were only 5 pieces left. Good thing there were chips.
And Starbucks with coffee and cheesecake.
At least the setting for what could have been a picnic lunch was idyllic.
Of course, if I had I might be saying that it was luck
But…
There’s no such thing as luck, there’s simply good management or being in the right place at the right time.
Or you’ve just put a lot of research and hard work into an idea that pays off.
That’s not luck, that’s something else.
I say this because I have never been on the receiving end of good fortune very often, except, as you would expect, as the result of hard work. And yes, everything appears to conspire against me some days, but I would not call that bad luck.
Timing, quite often, is everything.
So…
I’ve been researching the internet and the world of social media. So many people make claims about how good it is, how bad it is, how they made a fortune, and how, for others, it’s a dud.
Again, it’s about good management, hard work, or being in the right place, etc.
And viral stuff on YouTube, well, if it goes viral with a million hits in fifteen minutes, it means everybody, in that fifteen minutes, was looking for something interesting at that particular moment, and there it was.
It was not luck.
However…
Using either of Facebook or Twitter as a means to advertise, without parting with your hard earned, or more likely, non-existent cash, is not all it’s cracked up to be.
You have 17,000 followers, that means you have at least 17,000 people who are going to see your post. Or someone else’s if you are thinking of getting people to market their product on the back of your followers, hang on, targeted followers. If, say, for instance, you’re followers are book orientated, doesn’t that mean…
You get my point.
Wrong.
You’re lucky if 5% of those followers see anything, and that doesn’t increase by putting a lot of different tags on the post. Twitter itself is restrictive in the number of people it will distribute the post to.
Five per cent, that’s 850 of your followers who may see any one of your posts at the one time. other people have done vari0ous tests to check just who gets a post and who doesn’t, so it’s not just me who had noted what’s happening.
Then there’s the take-up rate, which Twitter does tell you, in my case, it’s about 2% at it’s lowest, which means the effective number of real peal people looking at my posts with any interest, is about 17.
It can be more, though I’m not sure how the Twitter algorithm for distributing posts works. I’ve seen other people get thousands of likes and re-tweets.
And, yes, I get it, their posts might be more interesting than mine, and I accept that, but the numbers I’ve been tracking don’t lie. If more people saw the tweet, the curiosity factor would be higher, and at the very least, the click-through rate would be higher.
That it isn’t can be verified from checking with the number of clicks on the bitly web site for the day, even over a number of days, in the basic statistics they provide their users.
I’m just saying…
All of those people who say they have thousands, sometimes tens of thousands, of followers just waiting for you to advertise with them, cannot deliver any sort of mass advertising you need, and even if they were to pay to advertise with Twitter, they would have to charge very exorbitant prices.
You can do it yourself, but there’s no guarantee your tweet will read by the people you need to buy your book.
It’s what I would call a shot in the dark.
So…
What do we do?
Anyone else done this exercise and come up with different results? If you have I’d be interested to know what sort of responses you are getting from Twitter, or Facebook, or any other social media platform.
Preferably before I pull all my hair out in frustration!
West Lake is a freshwater lake in Hangzhou, China. It is divided into five sections by three causeways. There are numerous temples, pagodas, gardens, and artificial islands within the lake.
Measuring 3.2 kilometers (2 miles) in length, 2.8 kilometers (1.7 miles) in width, and 2.3 meters (7.5 feet) in average depth, the lake spreads itself in an area totaling 6.5 square kilometers (2.5 square miles).
The earliest recorded name for West Lake was the “Wu Forest River”, but over time it changed to two distinct names. One is “Qiantang Lake”, due to the fact that Hangzhou was called “Qiantang” in ancient times. The other, “West Lake”, due to the lake being west of the city
It’s about to get busy, with a number of activities planned, and the warmth of the day is starting to make an impact.
The tour starts in the car park about a kilometer away, but the moment we left the car park we were getting a taste of the park walking along a tree-lined avenue.
When we cross the road, once again dicing with death with the silent assassins on motor scooters.
We are in the park proper, and it is magnificent, with flowers, mostly at the start hydrangeas and then any number of other trees and shrubs, some carved into other flower shapes like a lotus.
Then there was the lake and the backdrop of bridges and walkways.
.
And if you can tune out the background white noise the place would be great for serenity and relaxation.
That, in fact, was how the boat ride panned out, about half an hour or more gliding across the lake in an almost silent boat, by an open window, with the air and the majestic scenery.
No, not that boat, which would be great to have lunch on while cruising, but the boat below:
Not quite in the same class, but all the same, very easy to tune out and soak it in.
It was peaceful, amazingly quiet, on a summery day
A pagoda in the hazy distance, an island we were about to circumnavigate.
Of all the legends, the most touching one is the love story between Bai Suzhen and Xu Xi’an. Bai Suzhen was a white snake spirit and Xu Xi’an was a mortal man.
They fell in love when they first met on a boat on the West Lake, and got married very soon after.
However, the evil monk Fa Hai attempted to separate the couple by imprisoning Xu Xi’an. Bai Suzhen fought against Fa Hai and tried her best to rescue her husband, but she failed and was imprisoned under the Leifeng Pagoda by the lake.
Years later the couple was rescued by Xiao Qing, the sister of Baisuzhen, and from then on, Bai Suzhen and Xu Xi’an lived together happily.
The retelling of the story varied between tour guides, and on the cruise boat, we had two. Our guide kept to the legend, the other tour guide had a different ending.
Suffice to say it had relevance to the two pagodas on the far side of the lake.
There was a cafe or restaurant on the island, but that was not our lunch destination.
Nor were the buildings further along from where we disembarked.
All in all the whole cruise took about 45 minutes and was an interesting break from the hectic nature of the tour.
Oh yes, and the boat captain had postcards for sale. We didn’t buy any.
Lunch
At the disembarkation point there was a mall that sold souvenirs and had a few ‘fast food’ shops, and a KFC, not exactly what we came to China for, but it seemed like the only place in town a food cautious Australian could eat at.
And when tried to get in the door, that’s where at least 3 busloads were, if they were not in the local Starbucks. Apparently, these were the places of first choice wherever we went.
The chicken supply by the time we got to the head of the line amounted to pieces at 22.5 RMB a piece and nuggets. Everything else had run out, and for me, there were only 5 pieces left. Good thing there were chips.
And Starbucks with coffee and cheesecake.
At least the setting for what could have been a picnic lunch was idyllic.
It is located in Dengfeng Ave, Dengfeng, Zhengzhou, Henan, China, at the southern foot of Mount Song, 13 km northwest of Dengfeng City, Zhengzhou City, Henan Province.
A map of the Temple grounds, which would come in handy before you enter the grounds, so that you have some idea of what there is to see:
A bit of history:
The Shaolin Temple was originally built in 495 during the Northern Wei Dynasty (368-534). For over 1500 years, Shaolin Temple has developed through good and bad times. The temple was firstly destroyed in the Northern Zhou Dynasty (557-581), then rebuilt much later as the Zhihu Temple. In the Sui Dynasty (581-618) the temple was renamed Shaolin and became one of the largest Buddhism monasteries in North China.
Good fortune in the early Tang Dynasty (618-907) was followed by bad fortune in the later of Tang Dynasty, it improved during the Song Dynasty (960-1279) until 1312 in Yuan Dynasty (1271-1368) where it returned to its former glory. The Ming Dynasty (1368-1644) also made contributions to the development of Shaolin Temple.
Due to the wars of the modern era much of the Temple was destroyed.
The Shaolin Temple, nestled in the forested mountains of Henan, its the birthplace of Kung Fu and Zen Buddhism. The Shaolin Temple embraces many exciting attractions, such as the Hall of Heavenly Kings (Tianwangdian), and the Mahavira Hall (Daxiongbaodian)
This is not a single building, that’s not how the Chinese work. It’s a whole host of buildings, the first of which is up some steps, through a gate, then along a tree-lined avenue with monument stones to some more steps, past a cauldron burning incense, and then to the temple. There are several monks inside.
The front entrance:
Inside the entrance building, there are some large statues that I’m guessing are there to scare away the wrong sort of people
Once past these characters, you are on a walkway between pagodas where there are trees, and sculptures
and through the next pagoda brings you to the first of the temples. There are three doors and three buddas. This is through the middle door
And no you can’t go inside, you just stand on the outside looking in.
In one part of the temple there were three monks, and, believe it or not, they were all on their mobile phones.
This is certainly not ancient times, so what did the monks do before mobile communications?
Up some more stairs to the next building,
And so on till we reach the one at the top. Outside each is a cauldron burning incense, and that aroma hangs on the air everywhere you go in the compound.
Then it’s a case of what goes up must come down, and strangely enough, it doesn’t take as long to go back down, and in doing so we got to see and hear a bit of singing by the monks.
There was a story to go with the various buildings and other aspects but I didn’t hear half of it, and couldn’t understand our guide for the rest.
All in all, it was an interesting place, but still not worth the money we paid.
It is located in Dengfeng Ave, Dengfeng, Zhengzhou, Henan, China, at the southern foot of Mount Song, 13 km northwest of Dengfeng City, Zhengzhou City, Henan Province.
A map of the Temple grounds, which would come in handy before you enter the grounds, so that you have some idea of what there is to see:
A bit of history:
The Shaolin Temple was originally built in 495 during the Northern Wei Dynasty (368-534). For over 1500 years, Shaolin Temple has developed through good and bad times. The temple was firstly destroyed in the Northern Zhou Dynasty (557-581), then rebuilt much later as the Zhihu Temple. In the Sui Dynasty (581-618) the temple was renamed Shaolin and became one of the largest Buddhism monasteries in North China.
Good fortune in the early Tang Dynasty (618-907) was followed by bad fortune in the later of Tang Dynasty, it improved during the Song Dynasty (960-1279) until 1312 in Yuan Dynasty (1271-1368) where it returned to its former glory. The Ming Dynasty (1368-1644) also made contributions to the development of Shaolin Temple.
Due to the wars of the modern era much of the Temple was destroyed.
The Shaolin Temple, nestled in the forested mountains of Henan, its the birthplace of Kung Fu and Zen Buddhism. The Shaolin Temple embraces many exciting attractions, such as the Hall of Heavenly Kings (Tianwangdian), and the Mahavira Hall (Daxiongbaodian)
This is not a single building, that’s not how the Chinese work. It’s a whole host of buildings, the first of which is up some steps, through a gate, then along a tree-lined avenue with monument stones to some more steps, past a cauldron burning incense, and then to the temple. There are several monks inside.
The front entrance:
Inside the entrance building, there are some large statues that I’m guessing are there to scare away the wrong sort of people
Once past these characters, you are on a walkway between pagodas where there are trees, and sculptures
and through the next pagoda brings you to the first of the temples. There are three doors and three buddas. This is through the middle door
And no you can’t go inside, you just stand on the outside looking in.
In one part of the temple there were three monks, and, believe it or not, they were all on their mobile phones.
This is certainly not ancient times, so what did the monks do before mobile communications?
Up some more stairs to the next building,
And so on till we reach the one at the top. Outside each is a cauldron burning incense, and that aroma hangs on the air everywhere you go in the compound.
Then it’s a case of what goes up must come down, and strangely enough, it doesn’t take as long to go back down, and in doing so we got to see and hear a bit of singing by the monks.
There was a story to go with the various buildings and other aspects but I didn’t hear half of it, and couldn’t understand our guide for the rest.
All in all, it was an interesting place, but still not worth the money we paid.
Having been a journalist in a previous lifetime, and one that always believed that the truth mattered, it didn’t take long to realise that journalists should never let the truth get in the way of a good story.
Newspapers, and all other forms of media, will only write what they believe will sell, or what they think the public wants to read. The truth, sadly, is not the first thing on the readers mind, only that someone is to blame for something they have no control over, and it doesn’t matter who.
And the more outlandish the situation, the more the public will buy into it.
This, I guess, is why we like reading about celebrities and royalty, not for the good they might do, but the fact they stumble and make mistakes, and that somehow makes us feel better about ourselves.
Similarly, if the media can beat up a subject, like the corona-virus, and make it worse that it is, then people will lap up the continuing saga, as it relates to them, and will take one of two stances, that they believe the horror of it, and do as they’re asked, or disbelieve it because nothing can be that bad, and ignore it and the consequences of disobedience. knowing the government will not press too hard against the non compliers simply because of domocracy issues it will stir up.
That is, then the media will get a hold of this angle and push it, and people will start to think disobedience is a good thing not a bad.
So, our problems of trying to get a fair and balanced look at what the coronavirus is all about is nigh on impossible. We are continuously bombarded with both right and wrong information, and the trouble is, both sides are very plausibly supported by facts.
And that’s the next problem we have in reporting. We can get facts to prove anything we want. It;s called the use and abuse of statistics, and was an interest part of the journalism degree I studied for. We were told all about statistics, good and bad, and using them to prove the veracity of our piece.
I remember writing a piece for the tutor extolling the virtues of a particular person who was probably the worst human since Vlad the Impaler, using only the facts that suited my narrative. I also remember the bollocking he gave me for doing so, but had to acknowledge that sometimes that would happen.
Integrity of reporting only went as far as the editor, and if the editor hated something, you had to hate it too. This is infamously covered in various texts where newspaper publishers pick sides, and can influence elections, and governments. It still happens.
So, the bottom line is, when I;m reading an article in the media, I always take it with a grain of salt, and do my own fact checking, remembering, of course, not just to fact check to prove the bias one way of the other, but the get a sense of balance.
You can see at the moment when elections don’t matter, no one is talking about what they’re going to do for us, no one is telling us what their policies are. It’s simply schoolyard tit for tat garbage speak. What happened to the town hall meeting, a long and winding speech encompassing what the government plans to do for its people now, and then genuinely answer questions?
Perhaps we should ban campaigning, and just get each party to write a book about what they intend to do, and keep them away from the papers, the TV, and any other form of media, in other words, don’t let them speak!
And don’t get me started about the drivel they speak in the parliament. Five year olds could do a better job.
Everyone loves a drink, and that interesting expression, ‘what’s your poison’ often resonates at a bar when among friends.
The thing is, we are supposed to know what our friends drink, me, for instance, I like beer, preferably in a bottle and not local mass-produced brew if I can avoid it.
But, some like white wine, no preference to type, some like cocktails like a Manhattan, or a Long Island Iced Tea, very dangerous if made correctly which quite often it isn’t, or champagne, the real thing not just leftover wine carbonated and given a name like ‘sparkling …’ something.
Every now and then we need to have more than one drink, and that desire is fuelled by our emotions. A celebration, it’s two or three, just enough to allow the euphoria to seep in. A tragedy of any sort means more than a few, usually prefixed with a statement like, ‘I need to get hammered’, but not literally.
Perhaps that’s why it’s called drowning our sorrows.
Of course, there are other meanings for the word ‘drink’ and often poets, and romance novelists will refer to a phrase such as ‘drink in…’ where it may refer to a loving gaze or a look of adulation. You could also, at a stretch, drink in the sight of a magnificent landscape.
Then, at the end of that drinking session, good or bad, where you may have had the opportunity to drink in looks or locations, you might, if you didn’t play your cards right, get thrown in the drink.
Not in the glass, that’s a bit small, but it means a much larger body of water such as a pool, a lake, or the ocean.
And lastly, but probably not the only context for the word ‘drink’, it could be said you were ‘driven to drink’, and I don’t mean by another drinker to the hotel, bar, restaurant or party.
Driven to drink means you blame someone else for your recently acquired desire to drink as much as you can so that it blots out something or someone.
I’m officially blaming my dog for my drinking problem. He drove me to drink.
I was told a long time ago I wasn’t perfect, and it didn’t bother me. Then.
But it’s true. I don’t always get it right, sometimes I get annoyed and say things in the heat of the moment that perhaps shouldn’t be said, and sometimes I can be ‘difficult’.
I’ll be the first in line to say my blog isn’t perfect, in fact sometimes it bothers me some of the bits and pieces that go up because I doubt if they’re interesting, at the time, to anyone but me.
Perhaps it’s because I chose to be a writer.
It’s a hard slog at the best of times. Getting ideas, carving out time to write, having to live a normal life as distinct from that of living in a garret, on your own, writing that next great Nobel prize for literature, or is it a Pulitzer?
I don’t get that, I don’t have that, and I don’t want that.
For those of us living on that ‘edge’ of finding time to write, maintain a blog, keep up with social media, do the daily chores and watch some television, something has to give.
So, I’m not getting any writing done if I’m working on the blog, or I’m on social media. If I’m doing the blog, something else has to be sacrificed.
Mostly it’s my blog. My blog is about writing stuff, visiting places that have been or will be used in stories, and once, a recalcitrant cat who sadly has passed on. It also has running episodic stories, usually four different at a time.
It also had about 2,000 past posts. When I don’t get the time to do my blog, which has been mostly for the last three months off and on, I sometimes repackage or repeat past posts, just to keep it ticking over, much like a scoreboard.
It is also a tool for advertising my books and stories, and what’s coming (if only I stopped using social media) and these are repeated every four or five days. It’d the equivalent of advertising because I can’t afford other advertising. If this is an annoyance, I’m sorry.
And just so everyone knows, I will always keep writing, not because I want to become the next James Patterson, though it would be nice, I write because I want to, and it pleases me when someone reads something I write, and they like it. It is the greatest compliment of all, and I believe in encouragement. It’s why I spend a lot of that social media time highlighting other writers so they can build a following.
After all, we are all in the same boat, it would just be nice if we were all rowing in the same direction.