A long short story that can’t be tamed – I never wanted to be an eyewitness – 1

One

I often wondered what it meant to go ‘stir crazy,’.

I think it had something to do with being in prison, locked away in solitary confinement, and, if it was, then I knew exactly what it was like.

I’d been locked away in this room for nearly two months, waiting to testify against a criminal who had, up until now, managed to ‘remove’ any obstacle in his path to remaining free to continue his illegal activities.

Not that I had any intention of ending up in the world’s tightest, secure facility.  It happened because Joe Latanzio, one of the most dangerous crime bosses, decided to kill someone in front of me.  Well, not exactly in front of me, but I did witness it, and I could very clearly identify him without ambiguity.  It had him arrested and sent to jail.

He knew there was a witness, but although he had a name, it was not mine, and it was untraceable.  That and the obscured photos in the papers also made it impossible for his cronies to find me.

All we had to worry about was whether one of the guards or the security detail would sell out to his family, who were offering a reward of up to a million dollars to spill the true identity of the witness.

Me.

And, so far no one had, or at least that was what they were telling me.  There was no way of knowing because my current residence was impenetrable.  If it had, we’d only find out the day I had to go into court and testify.

That day was tomorrow.

It was like I was the criminal, waiting on death row, having to have that final meal before execution.

And living with the expectation that I was going to die.

Unfortunately, there were no guarantees, and the head of my security detail, Amy Childern, competent and successful at her job as her resume testified, couldn’t rule out the possibility that there might be trouble.  All she would give me was her assurance she would do everything within her power to keep me alive.

But in having so much time to think about the ramifications of what testifying might be, I realized the court case wasn’t the full extent of the problem, but once the trial was over I knew it would be the beginning of a life of looking over my shoulder.

Yes, there was the option of disappearing into the witsec ether, but that was never going to be the answer.  There would always be the temptation on the table from the defendant’s family who would never give up looking for me, regardless of the outcome of the trial.

Put quite simply and based on what I had overheard from other members of my security detail, life as I’d known it, was over.

Not that my life amounted to very much before this happened.  I had no family, being orphaned very early in life, and bounced around the foster care system, so that there were no people I’d call parents.  And after a stint in the Army, I found myself at a loose end, unable to hold down a job, and just drifted, until I finished up in the wrong place at the wrong time

You know the sort. John Doe of no fixed address. That was me.  Except I had a name, or two, the current being Al Jones, and a photo that was deliberately diffused so that anyone looking at it would not recognize me in real life.

I also now had a social security number but that was only to make me appear a credible witness.  There was nothing to find other than a number and a name.

As Amy said, I’d come from nowhere and would be going back there once this notorious criminal was locked up. It was meant to be reassuring but it wasn’t.

But despite any misgivings I might have right now, I’d made a commitment and would honour it.

Nobody expected they would make an attempt on my life in the hotel.

As far as they were aware no one knew I was there, but to an astute observer who knew something of the motivation behind keeping witnesses safe, there would be no mistaking the number of out-of-place personnel in the hotel, starting at the lobby.

And for those working for Latanzio, they’d had close to two months to check out every hotel in the city and there would be people working for him who knew the witness protection procedures.  After all, there had been four before me, found and murdered before they got to court.

Those were odds that would tell anyone that this was a lost cause.

My detail for this morning consisted of four, headed up by Amy who said she would stay with me.  Outside Larry was number 2 and would be with me too.  Jeff and Wes made up the rest of the team and were stationed below in the garage waiting with a bulletproof car.

I made a joke previously as to whether it would withstand a handheld rocket, and Amy chose to ignore it.  Perhaps she had not seen what one could do or believe that criminals could get their hands on one.

After breakfast where again the condemned man had a hearty meal, it was a half-hour wait before we moved.  It was tense inside the room.  And outside where Larry was stationed.

At the appropriate time, he was to knock, Amy would answer, and it would be the all-clear.

I was down to counting seconds.

When the time came and Larry knocked on the door we both jumped.  A look passed between us.  The time had come.  We were not expecting trouble.

Amy opened the door, not completely, but just ajar.

It was what saved her life.

A second later Larry came through the door to the accompaniment of several silenced rounds.

Two events happened in quick succession.

As Larry came through the door and fell forwards propelled by the shots, he managed to free his gun and throw it in my direction.

A man followed him, firing more rounds randomly, none hitting a target, while Amy, taking a few extra milliseconds to realise what was happening, drew her gun and started firing at the figure who just passed the edge of the door.

He was not going to be the only one.

As more bullets were fired into the room, a second gunman from outside the room must have seen his partner go down and pressed forward.  He saw me the same time I had the gun thrown to me aimed at him and I squeezed off three rounds and put him down.  I mentally thanked the Army for teaching me to shoot.  If only I had a military issue M16.

Silence fell over the scene.

Amy was trying to raise the other two in the team but they were not responding.  Nor was the lookout in the foyer.  The was a slight hint of panic in her tone, especially when she realized there was no time to raise the alarm by phone.  It was now a matter of how many gunmen Latanzio had hired.

I picked up the two guns from the now-dead gunmen and threw one to her.  “How many men did he sent the last time,” I asked her.

She looked startled for a moment, then slipped back into battle mode.  “Six.”

“Then let’s hope he hasn’t rewritten the playbook.”

We didn’t have time to check and see if Larry was OK, but the glance I got showed no sign of life.  I don’t think, when he left for work this morning, he thought it might be his last day on this mortal earth.

I reached the door and closed it.  A second later several bullets slammed into it.  It was solid enough to withstand them.  Once shut, the door was locked and unless they had a key, they could not get in.

Amy nodded towards the connecting door to the room next door.  For the last week, she had been staying in it.  Now, it was one possible escape route.

The door handle rattled, and I heard a voice outside say, “it’s locked.”  They didn’t have a key.  For the moment.  Perhaps they should have frisked Larry first before killing him.

She walked backward slowly, gun raised and pointed at the door as I backed up in the same direction.  I went first, she followed, and then shut the door behind us.  Locked from her side, they would not get in, key or no key.

10 maybe 15 seconds later we heard the door next door open and then self-shut with a muffled bang.  Next, there was a voice, “Where the hell are they?”

There would be two or more on lower floors cutting off our escape out of the building.  There was two next door.  We were out the door of the room next door, and ready to catch them when they realized we had escaped, and they had to exit the room.

When they did, an agonizing minute later, they were dead before they took two steps into the corridor.

Whoever planned this execution, didn’t plan it very well.  Or maybe he didn’t know that I would be comfortable around guns.  If I hadn’t, we’d both be dead by now.

Time to take a deep breath.  This was not over.

© Charles Heath 2024

Writing a book in 365 days – My Story

Publication Is Not the Finish Line

Publication Is Not the Finish Line – It’s the Start of a New Race


When the last word is typed, the manuscript is formatted, the cover is designed, and the “Published” banner finally glows on the screen, a wave of relief (and often a dash of triumph) washes over any writer. We’ve all imagined that moment: the crisp “Publish” button pressed, the celebratory confetti, the instant surge of validation.

But here’s the uncomfortable truth—the moment you click “Publish” is not the finish line; it’s the start line of an entirely different race.

Whether you’re a novelist, a researcher, a marketer, or a hobbyist blogger, the real work begins the instant your creation becomes publicly accessible. In this post, we’ll unpack why publication is only the opening act, explore the stages that follow, and give you a practical roadmap to turn that freshly minted piece into lasting impact.


1. The Myth of “Done”

The “Publication = Completion” Narrative

From school assignments to best‑selling novels, we’re conditioned to view the act of publishing as the final checkpoint. We’re taught:

  • Write → Edit → Submit → Publish → Celebrate.

That tidy linear progression feels satisfying because it mirrors the way we often approach tasks—one box ticked after another.

Why This Myth Is Dangerous

Treating publication as the endpoint can:

  • Stifle Momentum: You risk slipping into a “mission accomplished” lull, letting your work gather dust.
  • Undermine Reach: Without proactive promotion, even the most brilliant piece can remain invisible.
  • Ignore Feedback Loops: Readers, reviewers, and metrics provide crucial data that can refine future work—but only if you listen.

2. The Real Work Begins: What Happens After the Ink Dries

Below is a six‑step framework that turns a fresh release into a living, breathing asset—one that continues to attract, engage, and convert audiences long after the initial launch.

PhaseWhat It Looks LikeWhy It Matters
A. Visibility & DistributionSEO, social media blasts, email newsletters, platform algorithmsWithout eyes on your work, impact is impossible
B. Audience EngagementComments, Q&A sessions, webinars, community buildingHuman connection fuels loyalty and word‑of‑mouth
C. Feedback CollectionReviews, surveys, analytics dashboardsData informs iteration and future projects
D. Iteration & RepurposingUpdates, sequels, spin‑off content, translationsKeeps the content fresh and expands its lifespan
E. Authority BuildingGuest posts, speaking gigs, citationsPositions you as a thought leader in your niche
F. Legacy & MonetizationAffiliate programs, courses, merchandiseConverts influence into sustainable revenue

Let’s dive deeper into each phase.


3. Phase A – Visibility & Distribution

3.1. SEO Isn’t a One‑Time Checklist

For blog posts, research papers, or e‑books, search engine optimisation is the engine that drives organic traffic. Here’s a quick SEO sprint:

ActionHow to Execute
Keyword ResearchUse tools like Ahrefs, SEMrush, or the free Google Keyword Planner. Identify primary and long‑tail keywords with moderate difficulty and decent search volume.
On‑Page OptimizationInsert the primary keyword in the title, first 100 words, sub‑headings, meta description, and image alt tags. Keep keyword density natural (≈1‑1.5%).
Internal LinkingLink to at least two related pieces on your site. This boosts dwell time and spreads link equity.
Schema MarkupAdd structured data (Article, Book, or AcademicArticle schema) so Google can display rich snippets.
PerformanceCompress images, enable lazy loading, and use a CDN to keep page load < 2 seconds.

3.2. Social Amplification

  • Twitter Threads: Break key takeaways into a 5‑tweet thread with a compelling hook and a link to the full piece.
  • LinkedIn Articles: Repurpose the content as a LinkedIn long‑form post, targeting professionals in your niche.
  • Instagram Carousel: Convert stats or plot points into a visually appealing carousel; use the “Link in Bio” for the full content.
  • TikTok Teasers: Quick 15‑second videos summarising the main idea can drive massive traffic, especially for younger audiences.

Pro Tip: Schedule a 30‑day “promotion calendar” post‑publish. Rotate content formats (quotes, infographics, video snippets) across platforms to avoid fatigue.

3.3. Email Marketing

Your email list is the most reliable traffic source. Craft a multi‑touch sequence:

  1. Announcement Email – “My new [book/paper/post] is live!”
  2. Value‑Add Follow‑up – Highlight a key insight with a downloadable cheat‑sheet.
  3. Community Invite – Invite readers to a private Slack/Discord or a live Q&A.
  4. Feedback Request – Ask for reviews, testimonials, or suggestions for future topics.

4. Phase B – Audience Engagement

4.1. Build a Conversation, Not a Broadcast

  • Comment Moderation: Respond within 24 hours. Acknowledge nuance, ask follow‑up questions, and keep the dialogue alive.
  • Live Sessions: Host a 30‑minute live stream (YouTube, Instagram Live, or Zoom) to discuss the work, field questions, and reveal behind‑the‑scenes stories.
  • User‑Generated Content (UGC): Encourage readers to share how they applied your ideas. Repost the best examples—social proof fuels further adoption.

4.2. Community Platforms

  • Discord/Slack: Create a dedicated channel for deep discussions. Pin resources, set up regular “office hours,” and reward active members with exclusive content.
  • Reddit AMAs: Participate in relevant subreddits. An “Ask Me Anything” session can expose your work to a massive, engaged audience.

5. Phase C – Feedback Collection

5.1. Quantitative Metrics

MetricToolBenchmark (for a new piece)
Page ViewsGoogle Analytics500–1,000 in the first week
Avg. Time on PageGA/Hotjar2–3 minutes (indicates depth)
Bounce RateGA< 50%
Conversion Rate (newsletter sign‑up)ConvertKit/HubSpot1–2%
Citation Count (academic)Google Scholar1–2 within 6 months

5.2. Qualitative Insights

  • Surveys: Use Typeform or Google Forms to ask readers what resonated, what confused them, and what topics they’d love next.
  • Review Mining: Scrape Amazon or Goodreads reviews for recurring themes, then feed those into your content pipeline.
  • Social Listening: Set up alerts on Brand24 or Mention for your title/author name to capture unsolicited chatter.

Why It Matters: Data transforms intuition into actionable strategy. It tells you where to double‑down and what to abandon.


6. Phase D – Iteration & Repurposing

6.1. Version Updates

  • Living Documents: For guides or research, schedule a quarterly “update” to incorporate new findings, case studies, or reader suggestions.
  • Errata Notices: If errors slip through, publish a transparent correction—readers respect honesty.

6.2. Spin‑Off Assets

OriginalSpin‑OffFormat
Blog Post (10k words)Slide DeckPowerPoint/Canva for webinars
NovelShort Story SetKindle Vella or Substack serialization
Academic PaperPodcast EpisodeInterview with co‑author
eBookMini‑CourseTeachable or Kajabi module

Repurposing multiplies reach without reinventing the wheel. Each new format taps into a different audience segment.


7. Phase E – Authority Building

7.1. Thought‑Leadership Platforms

  • Guest Columns: Pitch excerpts to industry newsletters or high‑traffic sites like Medium, HuffPost, or Forbes.
  • Speaking Engagements: Use your published work as a credential to land podcast interviews, conference panels, or university guest lectures.
  • Citation Campaigns: For academic pieces, share a “citation‑ready” graphic that includes a properly formatted reference. Makes it easier for others to cite you.

7.2. Awards & Recognitions

Enter relevant contests (e.g., indie book awards, research grants, content marketing accolades). Winning—or even being a finalist—adds a badge of credibility that amplifies future launches.


8. Phase F – Legacy & Monetisation

8.1. Evergreen Revenue Streams

StreamHow to Implement
Affiliate LinksEmbed relevant tools or books within your content; disclose transparently.
Online CoursesBreak the book’s concepts into a structured curriculum; host on Udemy or your own LMS.
Membership CommunityOffer premium Q&A, behind‑the‑scenes footage, or monthly masterclasses.
MerchandiseDesign quote‑centric tees, mugs, or posters for fans.
Paid ConsultingPosition yourself as the go‑to expert for businesses wanting to apply your methodology.

8.2. Long‑Term Archiving

  • Digital Preservation: Store final files in multiple formats (PDF, EPUB, HTML) on platforms like Internet Archive or a personal cloud backup.
  • Print Runs: For niche audiences, consider a limited‑edition print run (via Amazon KDP Print-on-Demand) that can become a collector’s item.

9. The Mindset Shift: From “Finish” to “Lifecycle”

So, how do you internalise this new philosophy?

  1. Adopt a Project‑Lifecycle Lens: Treat each piece as a product with a roadmap—launch, growth, maturity, and renewal phases.
  2. Allocate Post‑Launch Time: Block at least 20% of your weekly schedule for promotion, engagement, and analysis.
  3. Set Measurable Milestones: Instead of “publish today,” aim for “gain 500 newsletter sign‑ups in 30 days” or “secure 5 guest posts within 60 days.”
  4. Celebrate Incrementally: Recognise small wins—first comment, first media mention, first affiliate sale—to sustain momentum.

10. Take Action Now

Your next step is simple: Pick one piece you’ve already published and create a 30‑day post‑launch plan using the framework above.

  • Draft a quick SEO checklist.
  • Schedule three social posts per week.
  • Set up a short survey for readers.

Write down the plan, share it with a peer for accountability, and watch the ripple effect of proactive effort turn a static publication into a dynamic asset.


To summarise:

  • Publication is merely the opening act, not the finale.
  • Visibility, engagement, feedback, iteration, authority, and monetisation are the six essential post‑publish phases.
  • Treat every piece as a living product with a roadmap, not a one‑off event.

By embracing this mindset, you’ll transform a single release into a perpetual engine of influence, community, and income.

What I learned about writing – A hand written manuscript is not an advertisement your word processor has died

OK. We’re not doing much writing, and today, we have another suggestion, one that might cause an unnecessary rush at the stationery store for pencils.

I was in one today, a place called Office Works, getting some folders to put the printed copies of my latest books about to be published.

I’d previously bought pencils – a box of 24, a motorised pencil sharpener, cards – though I intend to use these for a non-fiction book, pens – red, blue, black, erasable – for doing crosswords. I’ve not had to buy notebooks for a while, small and large, but the last time I got some journalist notebooks.

But, I digress…

It is suggested, and I think it’s a great idea, that at times it is better to write down the story, mainly because I can write as fast as the ideas come, and I cannot type that fast. Not without a million errors and a lot of indecipherable words.

There are exponents for both means of getting words on paper, but I have to say the majority of my original books were written in small notepads, at work and elsewhere, because ideas and storylines come to me at the sometimes most awkward moments.

Consider carrying around a notebook and a pencil or pen.

Otherwise, my other means of getting ideas down is a note-taking app on my phone, the best at the moment being Somnote.

And tired of waiting for the moment when the book gets underway, stand by, news on that front is coming.

I have a degree of scepticism because I generally get words down on my phone, the only implement that is nearby at all times, no matter where I am.

Of course, many years ago, I always travelled with little pocket-sized notebooks and a pen, rather than a pencil, to write. I still have all of these, several hundred in fact, in several shoeboxes in the cupboard in my writing room.

Over the years, I have accumulated many A5-sized notebooks I bought where there were stationery sales, and now use these to both make notes and write. I tend not to use the smaller notebooks now, but I have a hundred or so sitting in a drawer just in case.

But do you like to write using a biro, with smudgy ink, a pen with a rollerball tip with less smudge, a felt-tip pen, which, depending on the paper type, can leach through, making it difficult to write on both sides, a fountain pen with ink, the old-fashioned way of writing letters, and some of the older writers back in the day?

I remember my early days in school, grade three in fact, when we switched from pencil to pen and ink. It was very messy, to begin with, but I remember vividly being the ink monitor, the one who filled the ink wells, and discovering my schoolmate’s prelidiction for stuffing bits of blotting paper into the well for whatever reason.

Even now, it would be a messy way to write.

But the choice is yours.

“The Things we do for Love”, the story behind the story

This story has been ongoing since I was seventeen, and just to let you know, I’m 72 this year.

Yes, it’s taken a long time to get it done.

Why, you might ask.

Well, I never gave it much interest because I started writing it after a small incident when I was 17, and working as a book packer for a book distributor in Melbourne

At the end of my first year, at Christmas, the employer had a Christmas party, and that year, it was at a venue in St Kilda.

I wasn’t going to go because at that age, I was an ordinary boy who was very introverted and basically scared of his own shadow and terrified by girls.

Back then, I would cross the street to avoid them

Also, other members of the staff in the shipping department were rough and ready types who were not backwards in telling me what happened, and being naive, perhaps they knew I’d be either shocked or intrigued.

I was both adamant I wasn’t coming and then got roped in on a dare.

Damn!

So, back then, in the early 70s, people looked the other way when it came to drinking, and of course, Dutch courage always takes away the concerns, especially when normally you wouldn’t do half the stuff you wouldn’t in a million years

I made it to the end, not as drunk and stupid as I thought I might be, and St Kilda being a salacious place if you knew where to look, my new friends decided to give me a surprise.

It didn’t take long to realise these men were ‘men about town’ as they kept saying, and we went on an odyssey.  Yes, those backstreet brothels where one could, I was told, have anything they could imagine.

Let me tell you, large quantities of alcohol and imagination were a very bad mix.

So, the odyssey in ‘The things we do’ was based on that, and then the encounter with Diana. Well, let’s just say I learned a great deal about girls that night.

Firstly, not all girls are nasty and spiteful, which seemed to be the case whenever I met one. There was a way to approach, greet, talk to, and behave.

It was also true that I could have had anything I wanted, but I decided what was in my imagination could stay there.  She was amused that all I wanted was to talk, but it was my money, and I could spend it how I liked.

And like any 17-year-old naive fool, I fell in love with her and had all these foolish notions.  Months later, I went back, but she had moved on, to where no one was saying or knew.

Needless to say, I was heartbroken and had to get over that first loss, which, like any 17-year-old, was like the end of the world.

But it was the best hour I’d ever spent in my life and would remain so until I met the woman I have been married to for the last 48 years.

As Henry, he was in part based on a rebel, the son of rich parents who despised them and their wealth, and he used to regale anyone who would listen about how they had messed up his life

If only I’d come from such a background!

And yes, I was only a run away from climbing up the stairs to get on board a ship, acting as a purser.

I worked for a shipping company and they gave their junior staff members an opportunity to spend a year at sea working as a purser on a cargo ship that sailed between Melbourne, Sydney and Hobart in Australia.

One of the other junior staff members’ turn came, and I would visit him on board when he would tell me stories about life on board, the officers, the crew, and other events. These stories, which sounded incredible to someone so impressionable, were a delight to hear.

Alas, by that time, I had tired of office work and moved on to be a tradesman at the place where my father worked.

It proved to be the right move, as that is where I met my wife.  Diana had been right; love would find me when I least expected it.

lovecoverfinal1

Writing a book in 365 days – My Story

Publication Is Not the Finish Line

Publication Is Not the Finish Line – It’s the Start of a New Race


When the last word is typed, the manuscript is formatted, the cover is designed, and the “Published” banner finally glows on the screen, a wave of relief (and often a dash of triumph) washes over any writer. We’ve all imagined that moment: the crisp “Publish” button pressed, the celebratory confetti, the instant surge of validation.

But here’s the uncomfortable truth—the moment you click “Publish” is not the finish line; it’s the start line of an entirely different race.

Whether you’re a novelist, a researcher, a marketer, or a hobbyist blogger, the real work begins the instant your creation becomes publicly accessible. In this post, we’ll unpack why publication is only the opening act, explore the stages that follow, and give you a practical roadmap to turn that freshly minted piece into lasting impact.


1. The Myth of “Done”

The “Publication = Completion” Narrative

From school assignments to best‑selling novels, we’re conditioned to view the act of publishing as the final checkpoint. We’re taught:

  • Write → Edit → Submit → Publish → Celebrate.

That tidy linear progression feels satisfying because it mirrors the way we often approach tasks—one box ticked after another.

Why This Myth Is Dangerous

Treating publication as the endpoint can:

  • Stifle Momentum: You risk slipping into a “mission accomplished” lull, letting your work gather dust.
  • Undermine Reach: Without proactive promotion, even the most brilliant piece can remain invisible.
  • Ignore Feedback Loops: Readers, reviewers, and metrics provide crucial data that can refine future work—but only if you listen.

2. The Real Work Begins: What Happens After the Ink Dries

Below is a six‑step framework that turns a fresh release into a living, breathing asset—one that continues to attract, engage, and convert audiences long after the initial launch.

PhaseWhat It Looks LikeWhy It Matters
A. Visibility & DistributionSEO, social media blasts, email newsletters, platform algorithmsWithout eyes on your work, impact is impossible
B. Audience EngagementComments, Q&A sessions, webinars, community buildingHuman connection fuels loyalty and word‑of‑mouth
C. Feedback CollectionReviews, surveys, analytics dashboardsData informs iteration and future projects
D. Iteration & RepurposingUpdates, sequels, spin‑off content, translationsKeeps the content fresh and expands its lifespan
E. Authority BuildingGuest posts, speaking gigs, citationsPositions you as a thought leader in your niche
F. Legacy & MonetizationAffiliate programs, courses, merchandiseConverts influence into sustainable revenue

Let’s dive deeper into each phase.


3. Phase A – Visibility & Distribution

3.1. SEO Isn’t a One‑Time Checklist

For blog posts, research papers, or e‑books, search engine optimisation is the engine that drives organic traffic. Here’s a quick SEO sprint:

ActionHow to Execute
Keyword ResearchUse tools like Ahrefs, SEMrush, or the free Google Keyword Planner. Identify primary and long‑tail keywords with moderate difficulty and decent search volume.
On‑Page OptimizationInsert the primary keyword in the title, first 100 words, sub‑headings, meta description, and image alt tags. Keep keyword density natural (≈1‑1.5%).
Internal LinkingLink to at least two related pieces on your site. This boosts dwell time and spreads link equity.
Schema MarkupAdd structured data (Article, Book, or AcademicArticle schema) so Google can display rich snippets.
PerformanceCompress images, enable lazy loading, and use a CDN to keep page load < 2 seconds.

3.2. Social Amplification

  • Twitter Threads: Break key takeaways into a 5‑tweet thread with a compelling hook and a link to the full piece.
  • LinkedIn Articles: Repurpose the content as a LinkedIn long‑form post, targeting professionals in your niche.
  • Instagram Carousel: Convert stats or plot points into a visually appealing carousel; use the “Link in Bio” for the full content.
  • TikTok Teasers: Quick 15‑second videos summarising the main idea can drive massive traffic, especially for younger audiences.

Pro Tip: Schedule a 30‑day “promotion calendar” post‑publish. Rotate content formats (quotes, infographics, video snippets) across platforms to avoid fatigue.

3.3. Email Marketing

Your email list is the most reliable traffic source. Craft a multi‑touch sequence:

  1. Announcement Email – “My new [book/paper/post] is live!”
  2. Value‑Add Follow‑up – Highlight a key insight with a downloadable cheat‑sheet.
  3. Community Invite – Invite readers to a private Slack/Discord or a live Q&A.
  4. Feedback Request – Ask for reviews, testimonials, or suggestions for future topics.

4. Phase B – Audience Engagement

4.1. Build a Conversation, Not a Broadcast

  • Comment Moderation: Respond within 24 hours. Acknowledge nuance, ask follow‑up questions, and keep the dialogue alive.
  • Live Sessions: Host a 30‑minute live stream (YouTube, Instagram Live, or Zoom) to discuss the work, field questions, and reveal behind‑the‑scenes stories.
  • User‑Generated Content (UGC): Encourage readers to share how they applied your ideas. Repost the best examples—social proof fuels further adoption.

4.2. Community Platforms

  • Discord/Slack: Create a dedicated channel for deep discussions. Pin resources, set up regular “office hours,” and reward active members with exclusive content.
  • Reddit AMAs: Participate in relevant subreddits. An “Ask Me Anything” session can expose your work to a massive, engaged audience.

5. Phase C – Feedback Collection

5.1. Quantitative Metrics

MetricToolBenchmark (for a new piece)
Page ViewsGoogle Analytics500–1,000 in the first week
Avg. Time on PageGA/Hotjar2–3 minutes (indicates depth)
Bounce RateGA< 50%
Conversion Rate (newsletter sign‑up)ConvertKit/HubSpot1–2%
Citation Count (academic)Google Scholar1–2 within 6 months

5.2. Qualitative Insights

  • Surveys: Use Typeform or Google Forms to ask readers what resonated, what confused them, and what topics they’d love next.
  • Review Mining: Scrape Amazon or Goodreads reviews for recurring themes, then feed those into your content pipeline.
  • Social Listening: Set up alerts on Brand24 or Mention for your title/author name to capture unsolicited chatter.

Why It Matters: Data transforms intuition into actionable strategy. It tells you where to double‑down and what to abandon.


6. Phase D – Iteration & Repurposing

6.1. Version Updates

  • Living Documents: For guides or research, schedule a quarterly “update” to incorporate new findings, case studies, or reader suggestions.
  • Errata Notices: If errors slip through, publish a transparent correction—readers respect honesty.

6.2. Spin‑Off Assets

OriginalSpin‑OffFormat
Blog Post (10k words)Slide DeckPowerPoint/Canva for webinars
NovelShort Story SetKindle Vella or Substack serialization
Academic PaperPodcast EpisodeInterview with co‑author
eBookMini‑CourseTeachable or Kajabi module

Repurposing multiplies reach without reinventing the wheel. Each new format taps into a different audience segment.


7. Phase E – Authority Building

7.1. Thought‑Leadership Platforms

  • Guest Columns: Pitch excerpts to industry newsletters or high‑traffic sites like Medium, HuffPost, or Forbes.
  • Speaking Engagements: Use your published work as a credential to land podcast interviews, conference panels, or university guest lectures.
  • Citation Campaigns: For academic pieces, share a “citation‑ready” graphic that includes a properly formatted reference. Makes it easier for others to cite you.

7.2. Awards & Recognitions

Enter relevant contests (e.g., indie book awards, research grants, content marketing accolades). Winning—or even being a finalist—adds a badge of credibility that amplifies future launches.


8. Phase F – Legacy & Monetisation

8.1. Evergreen Revenue Streams

StreamHow to Implement
Affiliate LinksEmbed relevant tools or books within your content; disclose transparently.
Online CoursesBreak the book’s concepts into a structured curriculum; host on Udemy or your own LMS.
Membership CommunityOffer premium Q&A, behind‑the‑scenes footage, or monthly masterclasses.
MerchandiseDesign quote‑centric tees, mugs, or posters for fans.
Paid ConsultingPosition yourself as the go‑to expert for businesses wanting to apply your methodology.

8.2. Long‑Term Archiving

  • Digital Preservation: Store final files in multiple formats (PDF, EPUB, HTML) on platforms like Internet Archive or a personal cloud backup.
  • Print Runs: For niche audiences, consider a limited‑edition print run (via Amazon KDP Print-on-Demand) that can become a collector’s item.

9. The Mindset Shift: From “Finish” to “Lifecycle”

So, how do you internalise this new philosophy?

  1. Adopt a Project‑Lifecycle Lens: Treat each piece as a product with a roadmap—launch, growth, maturity, and renewal phases.
  2. Allocate Post‑Launch Time: Block at least 20% of your weekly schedule for promotion, engagement, and analysis.
  3. Set Measurable Milestones: Instead of “publish today,” aim for “gain 500 newsletter sign‑ups in 30 days” or “secure 5 guest posts within 60 days.”
  4. Celebrate Incrementally: Recognise small wins—first comment, first media mention, first affiliate sale—to sustain momentum.

10. Take Action Now

Your next step is simple: Pick one piece you’ve already published and create a 30‑day post‑launch plan using the framework above.

  • Draft a quick SEO checklist.
  • Schedule three social posts per week.
  • Set up a short survey for readers.

Write down the plan, share it with a peer for accountability, and watch the ripple effect of proactive effort turn a static publication into a dynamic asset.


To summarise:

  • Publication is merely the opening act, not the finale.
  • Visibility, engagement, feedback, iteration, authority, and monetisation are the six essential post‑publish phases.
  • Treat every piece as a living product with a roadmap, not a one‑off event.

By embracing this mindset, you’ll transform a single release into a perpetual engine of influence, community, and income.

The 2am Rant: That’s two days of my life I won’t get back

Yep…

I just spent 26 and a half hours in planes and in airport terminals getting home, and lost two days in the process.  The 15th of January just didn’t exist for us.

This is what happens when you fly from Vancouver in Canada to Brisbane Australia, via Shanghai.  The thing is, everywhere way, way overseas is a two-stop run.  We have to break our journey somewhere, like Singapore, Hong Kong, Bangkok, Shanghai, Abu Dhabi, and for the sake of managing delays at the originating end, we usually end up with a mid airports stay of five to ten hours.

It all means that when you finally arrive in Australia, you are tired, and look it.  I feel sorry for the Immigration officials who must rarely see people looking good on their arrival.

This time we were fortunate to get back in the morning.  To save being picked up by relatives we arranged for a limousine service, and it worked out well.

I couldn’t say the same for some of the pickup services overseas, but that was more the fault of the travel agent here than anything else.

It only reinforced my thoughts on travel agents, some are excellent, and some are complacent, relying too much on travel wholesalers whose knowledge of the products they sell is appalling.

The original bookings were fine, the agent we used knew her stuff.  But she left and someone else took over, and not so good I’m afraid.

However…

On the whole, it was an incredible expedition, from temperatures of 30 plus celsius to temperatures of -21 degrees Fahrenheit, and rarely above 6 degrees Fahrenheit.

The highlight:  Lake Louise in Canada.  Everyone should see this place in Winter at least once in their lifetime.  Certainly, my wife’s 65th birthday, spent there, was something she will never forget.

And the sleigh ride, in -14 or -15 degrees, well, we might be eligible to be declared start staring mad, but seeing the frozen waterfall was just another of those magical moments that reinforces why we should be preserving the planet, not trying to destroy it.

But…

We’re back home and glad to be so.

 

 

Writing a book in 365 days – 360

Day 360

5 Proven Ways to Give Your Writing Confidence a Real Boost

Whether you’re polishing a novel manuscript, drafting a blog post, or scribbling down a quick journal entry, every writer hits the “I‑don’t‑know‑if‑this‑is‑good enough” wall at some point. The good news? Confidence isn’t a mystical talent you’re either born with or not—it’s a skill you can train, just like plotting, character arcs, or SEO research. Below are five concrete strategies (backed by research and real‑world experience) that will help you shake off self‑doubt, step into your writer’s voice, and keep the words flowing.


1. Celebrate Small Wins – Turn “Done” Into “Done‑and‑Delicious”

Why it works:
Psychologist Dr. Barbara Fredrickson’s Broaden‑and‑Build theory tells us that positive emotions expand our mental toolkit, making us more creative and resilient. Acknowledging tiny achievements creates that positive feedback loop.

How to apply it:

Small MilestoneCelebration Idea
Finishing a paragraphAdd a sticky note to your monitor that says “Paragraph conquered!”
Hitting a word‑count target (e.g., 500 words)Treat yourself to a 5‑minute playlist of your favorite songs
Finding the perfect metaphorWrite it on a slip of paper and tape it on your wall as a visual trophy
Receiving a kind comment on a draftSave the comment in a “Confidence Folder” (digital or physical) for low‑energy days

Make it a habit: At the end of each writing session, jot down one thing you did well. Over weeks, you’ll have a personal “confidence bank” to draw from when you feel stuck.


2. Adopt a “Draft‑First, Edit‑Later” Mindset

Why it works:
Research from the University of Cambridge shows that separating the creative (draft) and analytical (edit) phases lowers perfectionism and increases output quality. When you stop judging while you write, the flow state—that sweet spot where the words seem to write themselves—is easier to achieve.

Practical steps:

  1. Set a timer for a “pure draft” sprint (e.g., 20 minutes). During this window, no back‑spacing, no grammar checks, no Googling synonyms. Just write.
  2. Label the document “RAW” so you consciously know you’ll revisit it later.
  3. Switch gears after the sprint: take a short walk, stretch, then open the file in “Edit” mode. You’ll be surprised at how many “aha!” moments appear when you return with fresh eyes.

Result: The draft becomes a safe space for experimentation, and the later edit feels like polishing a gem rather than fixing a broken vase.


3. Build a “Writer’s Support Squad”

Why it works:
Social support is a massive confidence driver. According to a 2022 study in Writing Research Quarterly, writers who regularly share work with peers report 31% higher self‑efficacy (belief in their ability to succeed) than solitary writers.

Ways to create your squad:

  • Join a local or virtual writing group. Platforms like Meetup, Discord, or even Facebook have genre‑specific circles.
  • Find a “beta‑reader buddy.” Swap drafts with someone you trust; give each other a single, focused piece of feedback (e.g., “Did the protagonist’s motivation feel clear?”).
  • Hire a professional editor for a “confidence edit.” Even a brief 30‑minute session can validate that you’re on the right track.
  • Use accountability apps. Tools like Habitica or Beeminder let you set writing goals and get nudges (or gentle shame‑reminders) from friends.

Tip: Keep the feedback loop specific and positive. A phrase like “I loved how you showed the conflict through dialogue” feels far more empowering than a vague “It’s good.”


4. Leverage the Power of “Impostor‑Syndrome Journaling”

Why it works:
Impostor syndrome—feeling like a fraud despite evidence of competence—is rampant among writers. A 2020 meta‑analysis in Psychology of Aesthetics, Creativity, and the Arts found that journaling about these thoughts reduces their intensity by 40%.

How to journal effectively:

  1. Name the feeling. Write, “I’m feeling like an impostor because…”
  2. Collect evidence. List concrete achievements (publications, positive comments, word‑count milestones).
  3. Reframe. Turn “I’m not good enough” into “I’m still learning, and that’s okay.”
  4. Set a “next‑step” goal. E.g., “Read one article on pacing this week.”

Do this once a week, preferably after a writing session. Over time, the journal becomes a personal truth‑checker that reminds you of your progress whenever doubt creeps in.


5. Practice “Micro‑Storytelling” to Warm Up Your Voice

Why it works:
Micro‑storytelling (flash fiction ≤ 300 words, Instagram captions, or even 6‑sentence anecdotes) forces you to distill ideas quickly, sharpening your narrative instincts and giving you immediate, tangible proof of skill.

Kick‑start ideas:

PromptWord LimitGoal
“The last word you ever typed”150Capture tension in a single scene
“A coffee shop conversation that changes everything”200Practice dialogue
“A piece of advice you’d give to your younger self”250Tap into voice & authenticity
“Rewrite a classic fairy tale in 3 sentences”100Hone brevity & wit

Routine: Spend the first 10 minutes of every writing day on a micro‑story. When you finish, you have a finished piece to share, post, or shelve—instant confidence.


Putting It All Together: A 7‑Day Confidence Sprint

DayFocusAction
1Celebrate WinsWrite 3 bullet‑point win notes after your session.
2Draft‑First20‑minute sprint + “RAW” label.
3Squad UpPost a snippet in your writing group, ask for one specific comment.
4Impostor JournalFollow the 4‑step journaling template.
5Micro‑StoryComplete a flash‑fiction piece (≤200 words).
6Edit SessionRevisit Day 2’s draft with fresh eyes.
7Review & RewardCompile all win notes, journal entries, and micro‑stories. Celebrate with a treat or a leisure activity.

At the end of the week, you’ll have a portfolio of proof—a tangible collection that demonstrates progress, skill, and resilience. And more importantly, you’ll have rewired your brain to associate writing with positive outcomes rather than fear.


Final Thought: Confidence Is a Muscle, Not a Magic Spell

Every writer—whether a debut novelist, a seasoned journalist, or a hobbyist blogger—needs a reliable toolbox for moments of doubt. The strategies above are evidence‑based, low‑cost, and adaptable to any schedule or genre. Try one or mix several, track what resonates, and watch your inner critic shrink while your creative voice grows louder.

Ready to boost your confidence? Grab a notebook, pick the first tip, and start today. Your future self (and your readers) will thank you.

What I learned about writing – It’s all in the detail

While we get to talk about characters and characteristics later, part of what sets the scene is the details, those little things about people, places, and sometimes just everyday items that will make a story from routine to, well, slightly more interesting.

For others to find these details relatable makes it even better.

I’ve been to the Eiffel Tower, but I’m sure there’s a detail that can transform words on a page into a picture in the reader’s mind.

Walking across a meadow isn’t just walking, it’s watching the swirling grass as the breeze pushes it one way then another, all around the sounds of birds and insects.

For added colour, you could add a dog, about the same height as the grass, one minute bounding through the grass, the next hot on the trail of a small animal like a field mouse or rabbit.

Above, the sky is blue, the sun is shining, not a hot day, but warm, the sort you don’t need a jumper.

It could be the first day or the last day of the holidays, or you could be staying with an aunt or uncle on a farm in the countryside, in the distance, the farmhouse sitting in a familiar position overlooking the valley before it.

There could be a babbling brook, a small bridge to cross, even though it is not very deep, and hiding in the rocks, fish waiting to be caught, taken back to the house, and later become part of supper.

And tying the elements together:

It was almost the end of the holidays, and I didn’t want to go back to the city. The last few weeks had opened my eyes to a world I had never known existed.

Sitting under the apple tree on the edge of the grove, I looked out across the meadow that fell gently down towards the creek when the other day I had taken my aunt’s advice and gone for a dip to cool off.

Now, as I looked out and tried to form a permanent image of the scene in my mind so I could remember it in the coming weeks and months, there was something new and different from the other days.

Yes, the grass, as high as Cyclops, my aunt’s dog, was swirling in the breeze, and was bounding as he always did through the grass, searching for a rabbit, or he just caught a scent. Yes, the sky was blue, though now there were wispy clouds in the distance, perhaps an omen that the weather was about to change, but that was not it.

A different sound from the birds chirping and the insects buzzing, someone singing not loudly but as they would to themselves when they knew no one else was around.

And then I saw her, a girl my age, long blonde hair tousled by the breeze, in a summery dress with flowers and birds. The elusive Erica, the girl from the next farm, who, my aunt said, sometimes came to pick some apples to take back to her mother to bake apple pie.

Apple pie that was to die for.

When she reached the grove, she saw me and stopped. The happy, cheerful expression turned to one of curiosity.

“Who are you?”

“Andy. I’m staying with my aunt. How come I haven’t seen you before?”

“I’ve been here. You have not, or I would have seen you.”

True. I had spent most of my time, up until this day, working with my uncle in the barn and on the tractor ploughing other fields. I was only here because my aunt had sent me to get some apples fresh from the tree.

“I have been helping my uncle.”

It started out as an awkward conversation because I was not very comfortable around girls. Those that I knew in the city were not very nice. By the end, I had found a new friend, and it made it all the more impossible to go home.

And, although I didn’t know it then, it was the start of a relationship that would continue until the day we both died.

It, of course, needs refinement and more interweaving of the elements around us, but it’s a start.

Writing a book in 365 days – 360

Day 360

5 Proven Ways to Give Your Writing Confidence a Real Boost

Whether you’re polishing a novel manuscript, drafting a blog post, or scribbling down a quick journal entry, every writer hits the “I‑don’t‑know‑if‑this‑is‑good enough” wall at some point. The good news? Confidence isn’t a mystical talent you’re either born with or not—it’s a skill you can train, just like plotting, character arcs, or SEO research. Below are five concrete strategies (backed by research and real‑world experience) that will help you shake off self‑doubt, step into your writer’s voice, and keep the words flowing.


1. Celebrate Small Wins – Turn “Done” Into “Done‑and‑Delicious”

Why it works:
Psychologist Dr. Barbara Fredrickson’s Broaden‑and‑Build theory tells us that positive emotions expand our mental toolkit, making us more creative and resilient. Acknowledging tiny achievements creates that positive feedback loop.

How to apply it:

Small MilestoneCelebration Idea
Finishing a paragraphAdd a sticky note to your monitor that says “Paragraph conquered!”
Hitting a word‑count target (e.g., 500 words)Treat yourself to a 5‑minute playlist of your favorite songs
Finding the perfect metaphorWrite it on a slip of paper and tape it on your wall as a visual trophy
Receiving a kind comment on a draftSave the comment in a “Confidence Folder” (digital or physical) for low‑energy days

Make it a habit: At the end of each writing session, jot down one thing you did well. Over weeks, you’ll have a personal “confidence bank” to draw from when you feel stuck.


2. Adopt a “Draft‑First, Edit‑Later” Mindset

Why it works:
Research from the University of Cambridge shows that separating the creative (draft) and analytical (edit) phases lowers perfectionism and increases output quality. When you stop judging while you write, the flow state—that sweet spot where the words seem to write themselves—is easier to achieve.

Practical steps:

  1. Set a timer for a “pure draft” sprint (e.g., 20 minutes). During this window, no back‑spacing, no grammar checks, no Googling synonyms. Just write.
  2. Label the document “RAW” so you consciously know you’ll revisit it later.
  3. Switch gears after the sprint: take a short walk, stretch, then open the file in “Edit” mode. You’ll be surprised at how many “aha!” moments appear when you return with fresh eyes.

Result: The draft becomes a safe space for experimentation, and the later edit feels like polishing a gem rather than fixing a broken vase.


3. Build a “Writer’s Support Squad”

Why it works:
Social support is a massive confidence driver. According to a 2022 study in Writing Research Quarterly, writers who regularly share work with peers report 31% higher self‑efficacy (belief in their ability to succeed) than solitary writers.

Ways to create your squad:

  • Join a local or virtual writing group. Platforms like Meetup, Discord, or even Facebook have genre‑specific circles.
  • Find a “beta‑reader buddy.” Swap drafts with someone you trust; give each other a single, focused piece of feedback (e.g., “Did the protagonist’s motivation feel clear?”).
  • Hire a professional editor for a “confidence edit.” Even a brief 30‑minute session can validate that you’re on the right track.
  • Use accountability apps. Tools like Habitica or Beeminder let you set writing goals and get nudges (or gentle shame‑reminders) from friends.

Tip: Keep the feedback loop specific and positive. A phrase like “I loved how you showed the conflict through dialogue” feels far more empowering than a vague “It’s good.”


4. Leverage the Power of “Impostor‑Syndrome Journaling”

Why it works:
Impostor syndrome—feeling like a fraud despite evidence of competence—is rampant among writers. A 2020 meta‑analysis in Psychology of Aesthetics, Creativity, and the Arts found that journaling about these thoughts reduces their intensity by 40%.

How to journal effectively:

  1. Name the feeling. Write, “I’m feeling like an impostor because…”
  2. Collect evidence. List concrete achievements (publications, positive comments, word‑count milestones).
  3. Reframe. Turn “I’m not good enough” into “I’m still learning, and that’s okay.”
  4. Set a “next‑step” goal. E.g., “Read one article on pacing this week.”

Do this once a week, preferably after a writing session. Over time, the journal becomes a personal truth‑checker that reminds you of your progress whenever doubt creeps in.


5. Practice “Micro‑Storytelling” to Warm Up Your Voice

Why it works:
Micro‑storytelling (flash fiction ≤ 300 words, Instagram captions, or even 6‑sentence anecdotes) forces you to distill ideas quickly, sharpening your narrative instincts and giving you immediate, tangible proof of skill.

Kick‑start ideas:

PromptWord LimitGoal
“The last word you ever typed”150Capture tension in a single scene
“A coffee shop conversation that changes everything”200Practice dialogue
“A piece of advice you’d give to your younger self”250Tap into voice & authenticity
“Rewrite a classic fairy tale in 3 sentences”100Hone brevity & wit

Routine: Spend the first 10 minutes of every writing day on a micro‑story. When you finish, you have a finished piece to share, post, or shelve—instant confidence.


Putting It All Together: A 7‑Day Confidence Sprint

DayFocusAction
1Celebrate WinsWrite 3 bullet‑point win notes after your session.
2Draft‑First20‑minute sprint + “RAW” label.
3Squad UpPost a snippet in your writing group, ask for one specific comment.
4Impostor JournalFollow the 4‑step journaling template.
5Micro‑StoryComplete a flash‑fiction piece (≤200 words).
6Edit SessionRevisit Day 2’s draft with fresh eyes.
7Review & RewardCompile all win notes, journal entries, and micro‑stories. Celebrate with a treat or a leisure activity.

At the end of the week, you’ll have a portfolio of proof—a tangible collection that demonstrates progress, skill, and resilience. And more importantly, you’ll have rewired your brain to associate writing with positive outcomes rather than fear.


Final Thought: Confidence Is a Muscle, Not a Magic Spell

Every writer—whether a debut novelist, a seasoned journalist, or a hobbyist blogger—needs a reliable toolbox for moments of doubt. The strategies above are evidence‑based, low‑cost, and adaptable to any schedule or genre. Try one or mix several, track what resonates, and watch your inner critic shrink while your creative voice grows louder.

Ready to boost your confidence? Grab a notebook, pick the first tip, and start today. Your future self (and your readers) will thank you.

The 2am Rant: It’s market day…

These donuts are whole with jam injected into them and are delicious.  You cannot stop at one, which is why you get five.

There are like the donuts I used to get from the Dandenong market when I was a child.  Back then, nearly 60 years ago, I used to go every Tuesday to get fruit and vegetables, and sometimes clothes, because there were other stalls selling useful household items.

Back then we used to get donuts, and for a long time, I had never managed to get back when the market was open to relive those childhood memories.

This trip we do.

The Dandenong Market had changed considerably since the last time I remember it.  The building where my eldest son used to play basketball has been turned over to meat, fish, and food stalls.

It has spread to be about ten times the size it used to be, making it seem like a difficult task to find the donut van, but we entered by the right entrance and there it was.

And the donuts?

They were exactly as I remembered.

While we’re in the area we also make a trip to the Springvale market.  When I lived in Victoria there was no such market, this had only been around since the immigrant Vietnamese have made their home in Springvale, and in places, it reminds you of similar markets in Singapore, Hong Kong, or China.

It was a fascinating half-hour of wandering around almost feeling like you are somewhere in South East Asia.

With markets like these who would really need a supermarket?  And a bonus?  The street food.