Tag: blogging

Writing a book in 365 days – My Story 48

An outline of the premise of the story, in what I would call a pitch to an editor…

…

The Powder Keg Conference: When Irony Meets Incitement in the Republic of Azmar

The world of international politics often serves up a certain dish of absurdity, but occasionally, the ingredients align for a truly catastrophic meal. We are witnessing such a geopolitical culinary disaster right now, brewing in the fictional Republic of Azmar.

Azmar is, by all measures, a textbook example of modern authoritarianism: a military dictatorship, financially and politically shielded by a major superpower, and helmed by President General Kroll, a man whose personal wealth seems to increase inversely to his country’s freedoms. The regime’s human rights abuses—disappearances, rigged judiciary, suppression of dissent—are not simply allegations; they are an open, festering secret among global watchdog organisations.

And yet, this week, Azmar is throwing a party.

The Irony Convention

In a move that strains the very definition of chutzpah, the Kroll regime is hosting the Global Summit for Progressive Human Rights Advancement.

The contrast is dizzying. While political prisoners languish in overcrowded, secret facilities, the capital city has been scrubbed clean. Banners proclaiming “Justice Through Dialogue” hang from lampposts. The state-run media is ecstatic, broadcasting endless interviews about Azmar’s commitment to “international transparency.”

The goal, of course, is not dialogue. It is legitimisation. The conference is a Potemkin Village, a meticulously constructed facade designed to convince foreign investors and, more importantly, the regime’s international patrons that Azmar is a stable, reforming nation.

And perhaps the most volatile element of this stagecraft? The roster of attendees.

The Ethical Tightrope Walk of the Keynote Speaker

The event has attracted truly renowned figures: Nobel Laureates, celebrated international lawyers, and veteran human rights defenders. These are people whose careers have been defined by fighting the very abuses Azmar exemplifies.

Why are they here? For some, it is the genuine belief that dialogue must occur, even with the devil. For others, it’s the hefty speaking fees and the promise of a global stage. Whatever the motivation, their presence offers the Kroll regime exactly what it craves: a veneer of institutional approval.

When a celebrated author stands at the podium, criticising abstract concepts of oppression while simultaneously shaking hands with the architect of that oppression, the lines between principle and pragmatism blur dangerously. Their words, intended as a critique, are instead absorbed into the regime’s propaganda machine: “See? Even the world’s greatest thinkers endorse Azmar’s path forward.”

It is a tense, ethically compromised theatre. But the real drama is about to erupt just outside the conference hall.

The Return of the Ghost

For years, the domestic unrest in Azmar has been a low, continuous rumble—a simmering resentment against Kroll’s corruption and brutality. The memory of the previous government, the democratically elected administration deposed in the violent coup fifteen years ago, lingered like a ghost, kept alive only by hushed whispers.

That ghost has just materialised.

Simultaneously with the arrival of the international luminaries, news has swept through the Azmari underground that Elias Mendieta, the long-missing son of the deposed and disappeared president, has returned home.

Elias Mendieta represents everything President Kroll is not: legitimacy, democratic mandate, and the promise of a free Azmar. His return is not just political news; it is a profound symbolic act. It transforms simmering discontent into active incitement.

The Collision Course

The timing is either impossibly unlucky for President Kroll or perfectly calculated by Mendieta’s supporters.

Think about the dynamics now at play:

  1. Maximum Global Focus: The world’s major media outlets and human rights organisations are all focused on Azmar due to the conference.
  2. Maximum Internal Tension: The regime has poured all its resources into maintaining a facade of tranquillity, meaning security forces are stretched and focused on keeping the peace in the capital’s diplomatic quarters.
  3. Maximum Ideological Threat: Elias Mendieta, the embodiment of popular resistance and democratic history, is now mobilising supporters in the streets.

This is not a political confrontation that will play out in press releases. This is a dramatic, high-stakes collision.

If Mendieta attempts to make a dramatic public appearance, the regime faces an impossible choice:

  • Option A: Allow him to speak. This instantly delegitimises the conference and risks igniting mass protests that could turn revolutionary.
  • Option B: Arrest or silence him violently. Doing so while Nobel Laureates are debating “the future of free expression” literally blocks away would shatter the carefully constructed facade and invite global condemnation, potentially forcing the major power propping up Kroll to finally step back.

The Republic of Azmar has prepared a gilded stage for a dialogue on human rights, but what is truly about to commence is a revolution.

What could possibly go wrong? Everything. And we are all watching the fuse burn down.

…

The names and the places are fill-in’s but everything else is on the rollercoaster with no brakes!

Top 5 sights on the road less travelled – Barcelona

Beyond the Gaudi Glow: 5 Barcelona Gems Off the Beaten Path

Barcelona. The name conjures images of soaring Sagrada Familia, vibrant Las Ramblas, and the sun-drenched beaches of Barceloneta. And while these iconic sights are undeniably spectacular, there’s a whole other layer to this Catalan capital waiting to be discovered by those willing to venture a little further. If you’re tired of jostling for elbow room and crave a taste of authentic Barcelona, this list of five things to do on the road less travelled is for you.

1. Get Lost (and Found) in Gràcia’s Bohemian Labyrinth

Step away from the Gothic Quarter’s throngs and find yourself in the charming neighbourhood of Gràcia. Once a separate town, Gràcia retains its distinct village feel with a network of narrow, winding streets, hidden plazas, and a wonderfully bohemian atmosphere. Spend an afternoon simply wandering. You’ll stumble upon independent boutiques, artisan workshops, and inviting cafes where locals gather. Don’t miss Plaça del Sol or Plaça de la Vila de Gràcia – perfect spots to sip a coffee and people-watch. In the evening, Gràcia truly comes alive with its array of tapas bars and intimate restaurants, offering a more local and affordable dining experience.

2. Ascend to the Untamed Beauty of Parc del Laberint d’Horta

While Park Güell gets all the glory for its whimsical mosaics, Barcelona’s oldest garden, Parc del Laberint d’Horta, offers a more serene and romantic escape. This neoclassical gem boasts a breathtaking cypress maze that’s a delight to navigate. Beyond the labyrinth, discover neoclassical sculptures, hidden grottoes, peaceful ponds, and stunning manicured gardens. It’s a tranquil oasis far removed from the city’s hustle, perfect for a leisurely stroll, a romantic picnic, or simply a moment of quiet contemplation. Pack a book and let the gentle murmur of fountains wash over you.

3. Uncover History and Art at the Sant Pau Recinte Modernista

Often overshadowed by Gaudí’s more famous works, the Sant Pau Recinte Modernista is a UNESCO World Heritage site that deserves its own spotlight. This former hospital complex, designed in the early 20th century by architect Lluís Domènech i Montaner, is a masterpiece of Catalan Modernisme. Wander through its beautifully preserved pavilions, adorned with intricate tilework, stained glass, and stunning sculptures. The sheer scale and artistic detail are astounding, offering a fascinating glimpse into the era’s architectural innovation and a poignant reminder of its philanthropic past. It’s a place that inspires awe and contemplation in equal measure.

4. Immerse Yourself in Local Flavours at Mercat de Sant Antoni

While La Boqueria is a vibrant sensory overload, the Mercat de Sant Antoni offers a more authentic and less tourist-centric market experience. Recently renovated, this grand market hall is a haven for local produce, fresh seafood, and regional delicacies. Come here for breakfast, sample some empanadas, pick up ingredients for a picnic, or simply soak in the lively atmosphere as locals go about their daily shopping. On Sundays, the surrounding streets transform into a bustling book and antique market, adding another layer of discovery to your visit.

5. Hike to the Iconic Bunkers del Carmel for Panoramic Vistas

For the most breathtaking, unobstructed views of Barcelona, skip the crowded viewpoints and head to the Bunkers del Carmel. These anti-aircraft fortifications from the Spanish Civil War offer a dramatic historical backdrop to arguably the best panoramic vistas of the city. While the climb can be a bit of a trek (or a short bus ride up), the reward is immense. Watch the sunset paint the sky in fiery hues, with the entire cityscape spread out before you like a miniature wonderland. It’s a favourite spot for locals to gather with friends, enjoy a picnic, and simply admire their beloved city from above.

Barcelona is a city that rewards curiosity. By venturing beyond the well-trodden paths, you’ll uncover its hidden heart, meet its friendly locals, and create memories that are truly your own. So, next time you find yourself in this Catalan gem, dare to stray from the guidebooks and embrace the magic of the road less travelled. You won’t be disappointed.

Top 5 sights on the road less travelled – Bern

Uncover Bern’s Hidden Gems: 5 Offbeat Attractions for the Curious Traveller

Bern, the charming capital of Switzerland, often finds itself overshadowed by its more famous counterparts in Zurich and Geneva. However, this picturesque city has plenty to offer for the discerning traveller willing to venture off the beaten path. In this post, we’ll explore five unique attractions in Bern that cater to those seeking a more immersive and authentic experience.

  1. The Federations Garden (Bundesgarten)

Tucked away in the heart of the city, the Federations Garden is a serene oasis that few tourists know about. This beautifully landscaped park is home to over 100 flower beds, charming walking paths, and several monuments dedicated to Swiss history and politics. It’s the perfect spot to relax and enjoy the tranquillity amidst bustling Bern.

  1. Einstein Museum

While Albert Einstein’s connection to Bern is well-documented, the dedicated museum to his life and work is often overlooked by visitors. The Einstein Museum offers an engaging and educational experience, featuring interactive exhibits, original documents, and even a reconstructed version of the patent office where Einstein worked. It’s an excellent choice for science enthusiasts and those fascinated by the life of the iconic physicist.

  1. Gurten Hill (Gurten)

For a panoramic view of Bern and its surroundings, head to Gurten Hill, a popular local spot. This hill offers several hiking trails, a playground for kids, and a beer garden with delicious Swiss cuisine. On summer evenings, the Gurten Festival takes place, featuring live music performances and stunning sunsets over the city. Don’t miss the chance to capture breathtaking photos of Bern from this unique vantage point.

  1. Bern Minster’s Roof Tour (Dachrundgang)

Most tourists content themselves with admiring Bern Minster’s Gothic facade from the ground. However, for a truly memorable experience, take the guided roof tour, which provides unparalleled views of the city and its surroundings. The tour leads you through the steeple’s narrow catwalks, giving you a thrilling sense of being on top of the world. Book your spot in advance, as the tour’s limited capacity ensures an exclusive experience.

  1. Tanner Row (Tuchlauben)

Step back in time and wander along Tanner Row, a charming cobblestone street lined with half-timbered houses dating back to the 12th century. This picturesque alley, once an important textile industry hub, now hosts a variety of boutique shops, cozy cafes, and traditional Swiss restaurants. The lively atmosphere and historic charm make Tanner Row an ideal spot for a leisurely afternoon stroll or a romantic dinner date.

In conclusion, Bern offers a wealth of hidden attractions and experiences for those willing to explore beyond the city’s main tourist trails. From serene gardens to thrilling rooftop tours, and from historic streets to science museums, there’s something for every interest and curiosity in this enchanting Swiss city. So why not take the road less travelled and uncover Bern’s unique charm for yourself?

Writing a book in 365 days – My Story 48

An outline of the premise of the story, in what I would call a pitch to an editor…

…

The Powder Keg Conference: When Irony Meets Incitement in the Republic of Azmar

The world of international politics often serves up a certain dish of absurdity, but occasionally, the ingredients align for a truly catastrophic meal. We are witnessing such a geopolitical culinary disaster right now, brewing in the fictional Republic of Azmar.

Azmar is, by all measures, a textbook example of modern authoritarianism: a military dictatorship, financially and politically shielded by a major superpower, and helmed by President General Kroll, a man whose personal wealth seems to increase inversely to his country’s freedoms. The regime’s human rights abuses—disappearances, rigged judiciary, suppression of dissent—are not simply allegations; they are an open, festering secret among global watchdog organisations.

And yet, this week, Azmar is throwing a party.

The Irony Convention

In a move that strains the very definition of chutzpah, the Kroll regime is hosting the Global Summit for Progressive Human Rights Advancement.

The contrast is dizzying. While political prisoners languish in overcrowded, secret facilities, the capital city has been scrubbed clean. Banners proclaiming “Justice Through Dialogue” hang from lampposts. The state-run media is ecstatic, broadcasting endless interviews about Azmar’s commitment to “international transparency.”

The goal, of course, is not dialogue. It is legitimisation. The conference is a Potemkin Village, a meticulously constructed facade designed to convince foreign investors and, more importantly, the regime’s international patrons that Azmar is a stable, reforming nation.

And perhaps the most volatile element of this stagecraft? The roster of attendees.

The Ethical Tightrope Walk of the Keynote Speaker

The event has attracted truly renowned figures: Nobel Laureates, celebrated international lawyers, and veteran human rights defenders. These are people whose careers have been defined by fighting the very abuses Azmar exemplifies.

Why are they here? For some, it is the genuine belief that dialogue must occur, even with the devil. For others, it’s the hefty speaking fees and the promise of a global stage. Whatever the motivation, their presence offers the Kroll regime exactly what it craves: a veneer of institutional approval.

When a celebrated author stands at the podium, criticising abstract concepts of oppression while simultaneously shaking hands with the architect of that oppression, the lines between principle and pragmatism blur dangerously. Their words, intended as a critique, are instead absorbed into the regime’s propaganda machine: “See? Even the world’s greatest thinkers endorse Azmar’s path forward.”

It is a tense, ethically compromised theatre. But the real drama is about to erupt just outside the conference hall.

The Return of the Ghost

For years, the domestic unrest in Azmar has been a low, continuous rumble—a simmering resentment against Kroll’s corruption and brutality. The memory of the previous government, the democratically elected administration deposed in the violent coup fifteen years ago, lingered like a ghost, kept alive only by hushed whispers.

That ghost has just materialised.

Simultaneously with the arrival of the international luminaries, news has swept through the Azmari underground that Elias Mendieta, the long-missing son of the deposed and disappeared president, has returned home.

Elias Mendieta represents everything President Kroll is not: legitimacy, democratic mandate, and the promise of a free Azmar. His return is not just political news; it is a profound symbolic act. It transforms simmering discontent into active incitement.

The Collision Course

The timing is either impossibly unlucky for President Kroll or perfectly calculated by Mendieta’s supporters.

Think about the dynamics now at play:

  1. Maximum Global Focus: The world’s major media outlets and human rights organisations are all focused on Azmar due to the conference.
  2. Maximum Internal Tension: The regime has poured all its resources into maintaining a facade of tranquillity, meaning security forces are stretched and focused on keeping the peace in the capital’s diplomatic quarters.
  3. Maximum Ideological Threat: Elias Mendieta, the embodiment of popular resistance and democratic history, is now mobilising supporters in the streets.

This is not a political confrontation that will play out in press releases. This is a dramatic, high-stakes collision.

If Mendieta attempts to make a dramatic public appearance, the regime faces an impossible choice:

  • Option A: Allow him to speak. This instantly delegitimises the conference and risks igniting mass protests that could turn revolutionary.
  • Option B: Arrest or silence him violently. Doing so while Nobel Laureates are debating “the future of free expression” literally blocks away would shatter the carefully constructed facade and invite global condemnation, potentially forcing the major power propping up Kroll to finally step back.

The Republic of Azmar has prepared a gilded stage for a dialogue on human rights, but what is truly about to commence is a revolution.

What could possibly go wrong? Everything. And we are all watching the fuse burn down.

…

The names and the places are fill-in’s but everything else is on the rollercoaster with no brakes!

“The Things we do for Love”, the story behind the story

This story has been ongoing since I was seventeen, and just to let you know, I’m 72 this year.

Yes, it’s taken a long time to get it done.

Why, you might ask.

Well, I never gave it much interest because I started writing it after a small incident when I was 17, and working as a book packer for a book distributor in Melbourne

At the end of my first year, at Christmas, the employer had a Christmas party, and that year, it was at a venue in St Kilda.

I wasn’t going to go because at that age, I was an ordinary boy who was very introverted and basically scared of his own shadow and terrified by girls.

Back then, I would cross the street to avoid them

Also, other members of the staff in the shipping department were rough and ready types who were not backwards in telling me what happened, and being naive, perhaps they knew I’d be either shocked or intrigued.

I was both adamant I wasn’t coming and then got roped in on a dare.

Damn!

So, back then, in the early 70s, people looked the other way when it came to drinking, and of course, Dutch courage always takes away the concerns, especially when normally you wouldn’t do half the stuff you wouldn’t in a million years

I made it to the end, not as drunk and stupid as I thought I might be, and St Kilda being a salacious place if you knew where to look, my new friends decided to give me a surprise.

It didn’t take long to realise these men were ‘men about town’ as they kept saying, and we went on an odyssey.  Yes, those backstreet brothels where one could, I was told, have anything they could imagine.

Let me tell you, large quantities of alcohol and imagination were a very bad mix.

So, the odyssey in ‘The things we do’ was based on that, and then the encounter with Diana. Well, let’s just say I learned a great deal about girls that night.

Firstly, not all girls are nasty and spiteful, which seemed to be the case whenever I met one. There was a way to approach, greet, talk to, and behave.

It was also true that I could have had anything I wanted, but I decided what was in my imagination could stay there.  She was amused that all I wanted was to talk, but it was my money, and I could spend it how I liked.

And like any 17-year-old naive fool, I fell in love with her and had all these foolish notions.  Months later, I went back, but she had moved on, to where no one was saying or knew.

Needless to say, I was heartbroken and had to get over that first loss, which, like any 17-year-old, was like the end of the world.

But it was the best hour I’d ever spent in my life and would remain so until I met the woman I have been married to for the last 48 years.

As Henry, he was in part based on a rebel, the son of rich parents who despised them and their wealth, and he used to regale anyone who would listen about how they had messed up his life

If only I’d come from such a background!

And yes, I was only a run away from climbing up the stairs to get on board a ship, acting as a purser.

I worked for a shipping company and they gave their junior staff members an opportunity to spend a year at sea working as a purser on a cargo ship that sailed between Melbourne, Sydney and Hobart in Australia.

One of the other junior staff members’ turn came, and I would visit him on board when he would tell me stories about life on board, the officers, the crew, and other events. These stories, which sounded incredible to someone so impressionable, were a delight to hear.

Alas, by that time, I had tired of office work and moved on to be a tradesman at the place where my father worked.

It proved to be the right move, as that is where I met my wife.  Diana had been right; love would find me when I least expected it.

…

lovecoverfinal1

NANOWRIMO – November 2025 – Day 24

…

The Third Son of a Duke

…

Of course, writing letters and making extravagant claims has to have some impact, and the way he worded it, it got the desired response.

Someone wanted to give it a go.

So, off to the powers that be, a longer talk and a look at some maps, then off to camp for some soldier training, and then back for some officer training, stuff to improve that he learned at Sandhurst, and at the end of it, a commission, and a mission.

At least he got to see the pyramids and stand under the sphinx.

He also tried to find Louise, tracing her movements from disembarkation in Alexandria to the camp and then, in the general spirit of missing her by a week, finds she has been sent to a casualty clearing centre, destination, not quite sure

His destination, somewhere on the western front in France.

Now it’s time to face the horrors of war.

…

2230 words, for a total of 39250 words.

Writing a book in 365 days – 311

Day 311

Exploring our dreams

…

Unlocking the Night: Exploring the Mystical and the Mundane in Our Dreams

The moment our conscious minds drift into slumber, a new world unfurls. A world where gravity is optional, where the familiar can morph into the surreal, and where echoes of our waking lives mingle with the utterly bizarre. Dreams. They’ve captivated, puzzled, and inspired humanity for millennia, sparking endless debate about their true nature. Are they celestial messages whispered from beyond, or simply the chaotic rumblings of our own sleeping brains?

For many, dreams are indeed magical journeys. They offer an escape from the mundane, transporting us to fantastical landscapes, reuniting us with lost loved ones, or allowing us to fly through star-dusted skies. These are the dreams that linger, leaving us with a sense of wonder and a touch of longing for the ephemeral reality we briefly inhabited. They can feel profoundly significant, imbued with a wisdom or a warning that feels almost otherworldly. Think of the ancient interpretations, where dreams were seen as direct communications from deities or omens of the future. This perspective imbues our dreamscapes with a powerful, almost spiritual, aura.

On the other hand, the realm of psychology offers a compelling alternative: dreams as eruptions of the subconscious. Freud famously theorised that dreams are the “royal road to the unconscious,” a space where repressed desires, unresolved conflicts, and hidden anxieties can manifest in symbolic form. From this viewpoint, those fleeting images and nonsensical narratives are not random but are rather the deeply buried parts of ourselves fighting for attention. That recurring dream of being chased might not be a premonition of danger, but a symbolic representation of avoidance in our waking life. Understanding these subconscious eruptions can be a powerful tool for self-discovery and personal growth.

But how do we bridge these two seemingly disparate interpretations? And more importantly, how do we glean meaning from the often elusive tapestry of our dreams? For a growing number of individuals, the answer lies in a simple yet profound practice: keeping a dream journal.

The act of writing down your dreams, no matter how fragmented or strange they may seem, is an incredibly potent way to engage with your nocturnal adventures. It’s like catching fireflies in a jar – you’re capturing fleeting moments of light and then examining them more closely in the quiet of the morning.

Here’s why a dream journal can be so transformative:

  • Enhanced Recall: Dreams are notoriously fleeting. The moment you wake up, the images begin to fade. By immediately jotting down what you remember, you’re preserving these valuable fragments before they vanish into the ether. Even a few keywords or a fleeting image can trigger fuller memories later.
  • Pattern Recognition: Over time, you’ll start to notice recurring themes, symbols, and emotions in your dreams. This is where the real magic of a journal unfolds. Are you frequently encountering water? Are there specific people who keep appearing? These patterns can offer profound insights into your current emotional state, your subconscious concerns, and even your deepest aspirations.
  • Symbol Interpretation: While some dream symbols are universal, many are deeply personal. By seeing your symbols laid out in your journal, you can begin to decipher their unique meaning to you. What does that specific colour, that peculiar object, or that strange location represent in your personal lexicon?
  • Bridging the Gap: A dream journal can act as a bridge between the magical and the mundane. You can still appreciate the fantastical journeys while simultaneously seeking the underlying psychological messages. It allows for both wonder and introspection.
  • Boosting Creativity: Many artists, writers, and musicians draw inspiration directly from their dreams. A well-maintained dream journal can be a treasure trove of unique ideas, unexpected plot twists, and evocative imagery, fueling your creative endeavours.

Whether you view your dreams as whimsical escapades or as vital messages from your inner self, the practice of keeping a dream journal offers a tangible way to connect with this mysterious and often overlooked aspect of your existence. So, next time you wake with a phantom sensation or a lingering image, grab a notebook and pen. You might just be on the verge of unlocking a hidden world within yourself.

What are your thoughts on dreams? Do you keep a dream journal? Share your experiences in the comments below!

Top 5 sights on the road less travelled – Bern

Uncover Bern’s Hidden Gems: 5 Offbeat Attractions for the Curious Traveller

Bern, the charming capital of Switzerland, often finds itself overshadowed by its more famous counterparts in Zurich and Geneva. However, this picturesque city has plenty to offer for the discerning traveller willing to venture off the beaten path. In this post, we’ll explore five unique attractions in Bern that cater to those seeking a more immersive and authentic experience.

  1. The Federations Garden (Bundesgarten)

Tucked away in the heart of the city, the Federations Garden is a serene oasis that few tourists know about. This beautifully landscaped park is home to over 100 flower beds, charming walking paths, and several monuments dedicated to Swiss history and politics. It’s the perfect spot to relax and enjoy the tranquillity amidst bustling Bern.

  1. Einstein Museum

While Albert Einstein’s connection to Bern is well-documented, the dedicated museum to his life and work is often overlooked by visitors. The Einstein Museum offers an engaging and educational experience, featuring interactive exhibits, original documents, and even a reconstructed version of the patent office where Einstein worked. It’s an excellent choice for science enthusiasts and those fascinated by the life of the iconic physicist.

  1. Gurten Hill (Gurten)

For a panoramic view of Bern and its surroundings, head to Gurten Hill, a popular local spot. This hill offers several hiking trails, a playground for kids, and a beer garden with delicious Swiss cuisine. On summer evenings, the Gurten Festival takes place, featuring live music performances and stunning sunsets over the city. Don’t miss the chance to capture breathtaking photos of Bern from this unique vantage point.

  1. Bern Minster’s Roof Tour (Dachrundgang)

Most tourists content themselves with admiring Bern Minster’s Gothic facade from the ground. However, for a truly memorable experience, take the guided roof tour, which provides unparalleled views of the city and its surroundings. The tour leads you through the steeple’s narrow catwalks, giving you a thrilling sense of being on top of the world. Book your spot in advance, as the tour’s limited capacity ensures an exclusive experience.

  1. Tanner Row (Tuchlauben)

Step back in time and wander along Tanner Row, a charming cobblestone street lined with half-timbered houses dating back to the 12th century. This picturesque alley, once an important textile industry hub, now hosts a variety of boutique shops, cozy cafes, and traditional Swiss restaurants. The lively atmosphere and historic charm make Tanner Row an ideal spot for a leisurely afternoon stroll or a romantic dinner date.

In conclusion, Bern offers a wealth of hidden attractions and experiences for those willing to explore beyond the city’s main tourist trails. From serene gardens to thrilling rooftop tours, and from historic streets to science museums, there’s something for every interest and curiosity in this enchanting Swiss city. So why not take the road less travelled and uncover Bern’s unique charm for yourself?

What I learned about writing – The Marketing Monster (Again)

Taming the Marketing Monster: Essential Tips for First-Time Authors

You did it. You poured your heart and soul onto the page. You wrestled with plots, agonised over characters, and lovingly crafted your world. You have a book! Congratulations, you’ve conquered the writing beast.

But then, a new, more terrifying creature emerges from the shadows: The Marketing Monster.

For many first-time authors, the idea of marketing feels like a dark, unknown forest filled with confusing jargon, overwhelming tasks, and the constant fear of failure. It’s the part nobody really wants to do, but it’s absolutely crucial if you want your words to find their way to readers.

The good news? This monster isn’t invincible. With a little understanding and preparation, you can tame it. Let’s shine a light on the basic mistakes first-time authors often make and, more importantly, how to avoid them.

Mistake #1: Believing “If You Build It, They Will Come”

This is perhaps the most common and damaging misconception. The idea that a brilliant book will automatically find its audience is a beautiful fantasy, but a fantasy nonetheless. In today’s crowded market, even the most incredible stories can get lost without active promotion.

How to Avoid It:

  • Start Early: Marketing isn’t something you do after you finish writing. Start building your author platform (website, social media presence, email list) while you’re still drafting.
  • Embrace the Journey: See marketing as an ongoing part of your author career, not a one-time launch event. It’s a marathon, not a sprint.
  • Allocate Resources: Whether it’s time, money, or both, understand that marketing requires investment. Budget for it.

Mistake #2: Ignoring Your Ideal Reader

Who is your book for? If your answer is “everyone,” you’re setting yourself up for failure. Trying to appeal to everyone means you’ll appeal to no one specifically. Authors often create beautiful stories but fail to connect them with the people who would love them most.

How to Avoid It:

  • Define Your Niche: Research your genre. What are readers in that genre looking for? What kind of cover, blurb, and themes resonate with them?
  • Study Your Competitors (Comps): Look at successful books similar to yours. Who reads them? How are they marketed? This isn’t about copying, but understanding your market.
  • Craft Targeted Messaging: From your book cover to your blurb, your social media posts to your ad copy, everything should speak directly to your ideal reader.

Mistake #3: Neglecting Your Author Platform

Your author platform is your home base on the internet. It’s where readers can find you, learn about your work, and connect with you. Many first-time authors skip this step, relying solely on bookseller pages (like Amazon) or a single social media channel.

How to Avoid It:

  • Build an Author Website: This is your professional hub. It doesn’t need to be fancy or expensive, but it should include your bio, book information, contact details, and a way to sign up for your email list.
  • Start an Email List (Yesterday!): This is your most valuable asset. Social media algorithms change, but your email list is direct access to your most engaged readers. Offer a “reader magnet” (e.g., a free short story, deleted scene) to encourage sign-ups.
  • Choose 1-2 Social Media Channels: Don’t try to be everywhere. Pick the platforms where your ideal readers hang out and where you genuinely enjoy engaging. Be consistent, not ubiquitous.

Mistake #4: The “Set It and Forget It” Launch

A common mistake is treating book launch day as the finish line for marketing effort. They hit “publish,” make a few social media posts, and then wait for sales to roll in. When they don’t, discouragement quickly sets in.

How to Avoid It:

  • Develop a Launch Plan: Outline activities leading up to, during, and after your launch. This includes everything from ARC (Advanced Reader Copy) distribution to social media schedules, blog tours, and promo sites.
  • Understand Long-Term Potential: Most books don’t become overnight bestsellers. Sustainable sales come from consistent effort, building word-of-mouth, and finding your long-term audience.
  • Analyse and Adapt: Don’t be afraid to look at your sales data and review feedback. What’s working? What isn’t? Be willing to tweak your cover, blurb, or ad strategies.

Mistake #5: Poor Presentation & Professionalism

Your book is a product, and like any product, its packaging and presentation are crucial. Many first-time authors, trying to save money, opt for DIY covers, forgo professional editing, or write a blurb that doesn’t hook readers. This instantly signals “amateur.”

How to Avoid It:

  • Invest in Professional Cover Design: Your cover is your #1 marketing tool. It needs to be professional, genre-appropriate, and eye-catching. This is not the place to pinch pennies.
  • Hire a Professional Editor: Even the best writers need editors. Typos, grammatical errors, and clunky prose will turn readers off faster than anything else. Invest in a good editor.
  • Craft a Killer Blurb: Your book description (blurb) is what sells your book once the cover has caught their eye. It needs to be concise, intriguing, and clearly convey the genre and stakes. Study successful blurbs in your genre.

The Marketing Monster can seem daunting, but it’s largely a creature of the unknown. By understanding these common pitfalls and proactively preparing for your book’s journey into the world, you can transform that fear into a strategic, manageable plan.

Remember, you’re not just a writer; you’re an author-entrepreneur. Embrace the challenge, learn the ropes, and let your amazing story find the readers it deserves. Now go forth and conquer!

Top 5 sights on the road less travelled – Zagreb

Beyond Ban Jelačić: 5 Hidden Gems That Define the Real Zagreb

Zagreb. The name conjures images of the iconic red roofs of the Upper Town, the vibrant café culture of the Lower Town, and the mandatory selfies by the Funicular. It’s a beautifully manageable European capital, often praised for its charm and easy walkability.

But for the seasoned traveller—the one who seeks the unvarnished truth of a city—the real magic often lies where the tourist map runs thin.

If you’ve already checked off the Museum of Broken Relationships and sipped your coffee on Cvjetni Trg, it’s time to venture deeper. We’ve compiled the five essential experiences that will take you off the beaten path and into the authentic heart of Zagreb.

1. Descend into History: The Grič Tunnel

While many tourists stick to the surface, locals know that a fascinating, slightly eerie piece of history lies just beneath the cobblestones of the Upper Town.

The Grič Tunnel is a 350-meter-long passage originally constructed during World War II as an air-raid shelter. For decades, it was mostly forgotten, dark, and damp. Today, it has been beautifully renovated and repurposed as a public walkway, linking Radićeva Street (near the main square) to the other side of Grič Hill (near Mesnička Street).

It’s often used for fashion shows, art installations, and even the spectacular Advent in Zagreb Christmas market features sections here. But even on a quiet Tuesday afternoon, walking through its vast, vaulted halls offers a cool, dramatic escape and a poignant reminder of Zagreb’s turbulent past.

  • Why it’s RLT (Road Less Travelled): Many tourists assume it’s a construction site or just a side alley, missing the entrance entirely.
  • Insider Tip: While there are several entrances, try the one on Radićeva Street for the full dramatic walk-through experience.

2. A Silent Architectural Masterpiece: Mirogoj Cemetery

Admittedly, the word “cemetery” might not immediately sound like a key tourist destination, but Mirogoj is unlike any other burial ground. Designed in 1876 by the famed architect Hermann Bollé, Mirogoj is less a cemetery and more an open-air art gallery and park.

What defines the space are the massive, sweeping neo-Renaissance arcades clad in green ivy, housing the tombs of Croatia’s most influential figures, from writers and artists to politicians. The central dome and the rows of elegant statues create an atmosphere of serene, melancholy beauty.

This is a space that speaks volumes about Croatian history, artistry, and respect for the departed. It’s quiet, reflective, and stunningly photogenic—a short bus ride from the city centre, but a world away from the city noise.

  • Why it’s RLT (Road Less Travelled): It requires a slight detour (Bus 106 from Kaptol), discouraging day-trippers focused solely on the centre.
  • Best Time to Visit: Early morning or late afternoon, when the sun casts dramatic shadows across the ivy-covered arcades.

3. The Unassuming Heart of Local Life: Trešnjevka Market

To truly feel the pulse of local Zagreb life, you need to leave the polished centre and head west to the bustling district of Trešnjevka. While Dolac Market is mandatory viewing, Trešnjevački plac (Trešnjevka Market) is where real Zagreb families shop.

This market is large, chaotic, affordable, and incredibly authentic. You won’t just find your typical kumice (market grandmothers) selling produce; you’ll find everything from hardware stalls and used clothing to cheap, traditional dining halls (gableci) serving hearty lunch deals.

Wander the indoor stalls filled with vintage clothing and household trinkets, or browse the outdoor stands overflowing with local cheeses, fresh meats, and flowers. This is the perfect place to grab a ridiculously inexpensive lunch and observe the daily rhythm of the city’s working class.

  • Why it’s RLT (Road Less Travelled): Located outside the traditional tourist triangle, it requires using the tram system (Trams 3, 9, 12).
  • What to Try: Look for a gablec (daily lunch) sign—usually a simple, filling meal like goulash or stuffed peppers for under €7.

4. Find the Inventors’ Spirit: The Technical Museum Nikola Tesla

While art and history museums abound in Zagreb, the Technical Museum often gets overlooked in favor of flashier attractions. This is a mistake, especially for those interested in science, industry, and the incredible contributions of Croatian minds.

Named after the world-famous inventor Nikola Tesla, this museum is a fantastic throwback, filled with retro industrial machinery, firefighting equipment, and displays dedicated to engineering breakthroughs. Highlights include a full-scale coal mine model (which you can walk through!), vintage trams, and a dedicated room honouring Tesla himself.

It’s hands-on, slightly dusty in a charming way, and a beautiful testament to Croatia’s industrial history and inventive spirit.

  • Why it’s RLT (Road Less Travelled): It isn’t located directly in the central museum quadrant, requiring a short tram ride south of the main train station.
  • Must-See: Check the schedule for the planetarium shows. They are highly rated and offer an excellent break from walking.

5. Escape to the Peak: Medvednica Nature Park

If you feel the need for fresh mountain air and stunning city views that rival those from Lotrščak Tower, hop on a bus or drive toward the northern edge of the city and ascend the Medvednica mountain range.

Medvednica, with its highest peak, Sljeme, is Zagreb’s essential backyard playground. It offers miles of hiking/biking trails, the historic Medvedgrad (a medieval fortified town), and, most importantly, numerous traditional mountain huts (planinarski domovi) serving classic, hearty Croatian mountain food.

Spend a day hiking to one of the lookouts, explore the Veternica cave, or just drive up for lunch at the top. The views are spectacular, and the atmosphere is entirely different from the busy city below.

  • Why it’s RLT (Road Less Travelled): Requires dedicated travel time and is not a quick walk-by attraction.
  • What to Try: Order štrukli (baked cheese pastry) at a mountain hut after a long walk—it’s the ultimate Croatian comfort food, and it tastes better high up in the woods.

The Reward of the Detour

Zagreb is a city built on layers of history, culture, and architecture. While the central squares offer undeniable beauty, the true reward comes when you step off the main path.

These five spots provide a window into the life that sustains the city, whether that’s the silent dignity of a historic park, the daily bustle of a working market, or the rugged landscape that surrounds it.

So, put away the polished guidebook, grab a tram, and go discover the real, complex, and captivating Zagreb.