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An excerpt from “Betrayal” – a work in progress

It could have been anywhere in the world, she thought, but it wasn’t.  It was in a city where if anything were to go wrong…

She sighed and came away from the window and looked around the room.  It was quite large and expensively furnished.  It was one of several she had been visiting in the last three months.

Quite elegant too, as the hotel had its origins dating back to before the revolution in 1917.  At least, currently, there would not be a team of KGB agents somewhere in the basement monitoring everything that happened in the room.

There was no such thing as the KGB anymore, though there was an FSB, but such organisations were of no interest to her.

She was here to meet with Vladimir.

She smiled to herself when she thought of him, such an interesting man whose command of English was as good as her command of Russian, though she had not told him of that ability.

All he knew of her was that she was American, worked in the Embassy as a clerk, nothing important, whose life both at work and at home was boring.  Not that she had blurted that out the first they met, or even the second.

That first time, at a function in the Embassy, was a chance meeting, a catching of his eye as he looked around the room, looking, as he had told her later, for someone who might not be as boring as the function itself.

It was a celebration, honouring one of the Embassy officials on his service in Moscow, and the fact he was returning home after 10 years.  She had been there once, and still hadn’t met all the staff.

They had talked, Vladimir knew a great deal about England, having been stationed there for a year or two, and had politely asked questions about where she lived, her family, and of course what her role was, all questions she fended off with an air of disinterested interest.

It fascinated him, as she knew it would, a sort of mental sparring as one would do with swords if this was a fencing match.

They had said they might or might not meet again when the party was over, but she suspected there would be another opportunity.  She knew the signs of a man who was interested in her, and Vladimir was interested.

The second time came in the form of an invitation to an art gallery, and a viewing of the works of a prominent Russian artist, an invitation she politely declined.  After all, invitations issued to Embassy staff held all sorts of connotations, or so she was told by the Security officer when she told him.

Then, it went quiet for a month.  There was a party at the American embassy and along with several other staff members, she was invited.  She had not expected to meet Vladimir, but it was a pleasant surprise when she saw him, on the other side of the room, talking to several military men.

A pleasant afternoon ensued.

And it was no surprise that they kept running into each other at the various events on the diplomatic schedule.

By the fifth meeting, they were like old friends.  She had broached the subject of being involved in a plutonic relationship with him with the head of security at the embassy.  Normally for a member of her rank, it would not be allowed, but in this instance it was.

She did not work in any sensitive areas, and, as the security officer had said, she might just happen upon something that might be useful.  In that regard, she was to keep her eyes and ears open and file a report each time she met him.

After that discussion, she got the impression her superiors considered Vladimir more than just a casual visitor on the diplomatic circuit.  She also formed the impression that he might consider her an ‘asset’, a word that had been used at the meeting with security and the ambassador.

It was where the word ‘spy’ popped into her head and sent a tingle down her spine.  She was not a spy, but the thought of it, well, it would be fascinating to see what happened.

A Russian friend.  That’s what she would call him.

And over time, that relationship blossomed, until, after a visit to the ballet, late and snowing, he invited her to his apartment not far from the ballet venue.  It was like treading on thin ice, but after champagne and an introduction to caviar, she felt like a giddy schoolgirl.

Even so, she had made him promise that he remain on his best behaviour.  It could have been very easy to fall under the spell of a perfect evening, but he promised, showed her to a separate bedroom, and after a brief kiss, their first, she did not see him until the next morning.

So, it began.

It was an interesting report she filed after that encounter, one where she had expected to be reprimanded.

She wasn’t.

It wasn’t until six weeks had passed when he asked her if she would like to take a trip to the country.  It would involve staying in a hotel, that they would have separate rooms.  When she reported the invitation, no objection was raised, only a caution; keep her wits about her.

Perhaps, she had thought, they were looking forward to a more extensive report.  After all, her reports on the places, and the people, and the conversations she overheard, were no doubt entertaining reading for some.

But this visit was where the nature of the relationship changed, and it was one that she did not immediately report.  She had realised at some point before the weekend away, that she had feelings for him, and it was not that he was pushing her in that direction or manipulating her in any way.

It was just one of those moments where, after a grand dinner, a lot of champagne, and delightful company, things happen.  Standing at the door to her room, a lingering kiss, not intentional on her part, and it just happened.

And for not one moment did she believe she had been compromised, but for some reason she had not reported that subtle change in the relationship to the powers that be, and so far, no one had any inkling.

She took off her coat and placed it carefully of the back of one of the ornate chairs in the room.  She stopped for a moment to look at a framed photograph on the wall, one representing Red Square.

Then, after a minute or two, she went to the mini bar and took out the bottle of champagne that had been left there for them, a treat arranged by Vladimir for each encounter.

There were two champagne flutes set aside on the bar, next to a bowl of fruit.  She picked up the apple and thought how Eve must have felt in the garden of Eden, and the temptation.

Later perhaps, after…

She smiled at the thought and put the apple back.

A glance at her watch told her it was time for his arrival.  It was if anything, the one trait she didn’t like, and that was his punctuality.  A glance at the clock on the room wall was a minute slow.

The doorbell to the room rang, right on the appointed time.

She put the bottle down and walked over to the door.

A smile on her face, she opened the door.

It was not Vladimir.  It was her worst nightmare.

…

© Charles Heath 2020

In a word: Piece

Aside from the fact that it really means part of something else, we’ve got to remember that it is one of those ‘i before e except after c’ things.

I have a piece of the puzzle.  Well, maybe not.  You know what it’s like when you’re assembling a 1,000 piece jigsaw puzzle.  Yes, you get to the end and one piece is missing.

You’re so angry you want to give someone a piece of your mind.

Just remember not to give too many people pieces or you will become mindless.

We might be listening to a musical piece, which can be a movement, I think, in a symphony

Or we might piece together the parts of a child’s toy, especially on that night before Christmas when everything can and will go wrong.  I’ve been there and done that far too many times.

I’ve been known to move a chess piece incorrectly, no, come think of it, I’m always doing that

Some people call a gun a piece.

This is not to be confused with the word peace, which means something else, and hopefully, everyone will put away their pieces (guns) and declare peace.

And, every Sunday, at the church, there’s always an opportunity to say to the people around you ‘peace be with you’.

I wonder if that works very well if the person standing next to you is your enemy?

“The Things we do for Love”, the story behind the story

This story has been ongoing since I was seventeen, and just to let you know, I’m 72 this year.

Yes, it’s taken a long time to get it done.

Why, you might ask.

Well, I never gave it much interest because I started writing it after a small incident when I was 17, and working as a book packer for a book distributor in Melbourne

At the end of my first year, at Christmas, the employer had a Christmas party, and that year, it was at a venue in St Kilda.

I wasn’t going to go because at that age, I was an ordinary boy who was very introverted and basically scared of his own shadow and terrified by girls.

Back then, I would cross the street to avoid them

Also, other members of the staff in the shipping department were rough and ready types who were not backwards in telling me what happened, and being naive, perhaps they knew I’d be either shocked or intrigued.

I was both adamant I wasn’t coming and then got roped in on a dare.

Damn!

So, back then, in the early 70s, people looked the other way when it came to drinking, and of course, Dutch courage always takes away the concerns, especially when normally you wouldn’t do half the stuff you wouldn’t in a million years

I made it to the end, not as drunk and stupid as I thought I might be, and St Kilda being a salacious place if you knew where to look, my new friends decided to give me a surprise.

It didn’t take long to realise these men were ‘men about town’ as they kept saying, and we went on an odyssey.  Yes, those backstreet brothels where one could, I was told, have anything they could imagine.

Let me tell you, large quantities of alcohol and imagination were a very bad mix.

So, the odyssey in ‘The things we do’ was based on that, and then the encounter with Diana. Well, let’s just say I learned a great deal about girls that night.

Firstly, not all girls are nasty and spiteful, which seemed to be the case whenever I met one. There was a way to approach, greet, talk to, and behave.

It was also true that I could have had anything I wanted, but I decided what was in my imagination could stay there.  She was amused that all I wanted was to talk, but it was my money, and I could spend it how I liked.

And like any 17-year-old naive fool, I fell in love with her and had all these foolish notions.  Months later, I went back, but she had moved on, to where no one was saying or knew.

Needless to say, I was heartbroken and had to get over that first loss, which, like any 17-year-old, was like the end of the world.

But it was the best hour I’d ever spent in my life and would remain so until I met the woman I have been married to for the last 48 years.

As Henry, he was in part based on a rebel, the son of rich parents who despised them and their wealth, and he used to regale anyone who would listen about how they had messed up his life

If only I’d come from such a background!

And yes, I was only a run away from climbing up the stairs to get on board a ship, acting as a purser.

I worked for a shipping company and they gave their junior staff members an opportunity to spend a year at sea working as a purser on a cargo ship that sailed between Melbourne, Sydney and Hobart in Australia.

One of the other junior staff members’ turn came, and I would visit him on board when he would tell me stories about life on board, the officers, the crew, and other events. These stories, which sounded incredible to someone so impressionable, were a delight to hear.

Alas, by that time, I had tired of office work and moved on to be a tradesman at the place where my father worked.

It proved to be the right move, as that is where I met my wife.  Diana had been right; love would find me when I least expected it.

…

lovecoverfinal1

NANOWRIMO – November 2025 – Day 24

…

The Third Son of a Duke

…

Of course, writing letters and making extravagant claims has to have some impact, and the way he worded it, it got the desired response.

Someone wanted to give it a go.

So, off to the powers that be, a longer talk and a look at some maps, then off to camp for some soldier training, and then back for some officer training, stuff to improve that he learned at Sandhurst, and at the end of it, a commission, and a mission.

At least he got to see the pyramids and stand under the sphinx.

He also tried to find Louise, tracing her movements from disembarkation in Alexandria to the camp and then, in the general spirit of missing her by a week, finds she has been sent to a casualty clearing centre, destination, not quite sure

His destination, somewhere on the western front in France.

Now it’s time to face the horrors of war.

…

2230 words, for a total of 39250 words.

Writing about writing a book – Day 28

So after that rather undramatic ‘off with the fairies’ moment, it’s time to come back to earth.  Holiday or not, there’s always something that can go wrong.

Even when you’ve been told to take some vacation days and reluctantly stay home.  The notion that vacation meant going away somewhere doesn’t enter Bill’s mind.

Perhaps he’s like a lot of workaholics, using their job as an excuse to forget about life outside work.

Maybe he was hoping something would go wrong.  Maybe he had considered manufacturing a problem so that he would have to go back.

Maybe not, but that was the sort of employee he was, not one that could willingly take a day away, just in case.

Like now.

…

I’d almost managed to doze off again when the phone rang.

I jumped to its equally shrill sound cutting through the silence.  It had to be a wrong number because no one at work would call me, and I didn’t have many friends, so I let it ring out.  As far as I could remember, it was only the third time it had rung since I’d moved in, four years ago.

Blissful silence.  I looked at the bedside clock.  7 am.  Who called anyone at that hour?

It rang again.

Ignore it, I thought.  If it were anyone, it would be someone from the office.  I’d told them all not to call me, not unless the building was burning down and they were all trapped in it.

And even then, I’d have to think about it.

Burying my head under the pillow didn’t shut out the insistent ringing, compelling me to answer.  Almost reluctantl,y I rolled back, pulled the telephone out from under the bed, and lifted the receiver to my ear.

“Bill?”

It was Carl Benton, my immediate superior, an insipid, loathsome, irritating little man, the last person I would want to speak to.  He’d insisted I take this leave, that the office could survive without me, adding in his most condescending manner that I needed the break.

I slammed the receiver down in anger.  It was a forlorn gesture.  Seconds later, it rang again.

“I seem to remember you were the one to tell me to go on holiday, that I needed a holiday.  I’m off the roster.  It can’t be that important.  Call someone else.”  I wasn’t going to allow him to speak.  Not this morning.  I was not in the mood to listen to that squeaky, falsetto voice of his, one that always turned into a whine when he didn’t get his way.

And hung up again.

Not that it would do any good.  I knew that even if I was in Tibet, he would still call.  Then I realised it was too early for him to be in the office, and if he was, he would have been dragged out of bed and put in a position where if he didn’t produce results, they might realise just how incompetent he was.

At last, my holiday had some meaning and I smiled to myself.  I’d make the bastard sweat.

He left it a few minutes before he rang again.  And I let it ring out.  I could see the expression on his face, one of bewilderment, slowly changing into a suffused anger.  How dare I ignore him!

Another five minutes, then the phone began its shrill insistence again.  Before it rang again, I’d moved it from the floor to the bed.  I counted the rings to ten, and then picked up the receiver.

“Bill?  Don’t hang up.”  Almost pleading.

“Why?  You said I should go, away from work, away from the phones, away to recharge my batteries, I believe you said.”

“That was Friday.  This is Monday. You’re needed.  Richardson was found shot dead at his desk.  All hell has broken loose!”  Benton rarely used adjectives, so I assumed when he said all hell had broken loose, it meant something had happened he couldn’t fix.  His flowery language and telegram style had momentarily distracted my attention from Richardson’s fate.

Harold Richardson was an accountant, rather stuffy, but good at his job.  I’d spoken to him probably twice in as many years, and he didn’t strike me as the sort who would kill himself.  So why did I think that?  Benton had only said he was shot.

Benton’s voice went up an octave, a sure sign he was going into meltdown.  “It’s a circus down here.  Jennifer is missing, Giles is not in yet, the network is down, and that bunch of nincompoops you call support staff are running around the office like headless chooks.”

It all came out in a nonstop sentence, followed by a gasp for air.  It gave me time to sift the facts.  Jennifer, my sometime assistant, and responsible for data entry and accounts maintenance, was not there, which in itself was unusual, because she kept longer hours than I, Peter Giles, my youthful assistant, just out of university and still being beaten into shape, was not in, and that was usual, so it could only mean one thing.

The network was down.

…

© Charles Heath 2016-2025

The cinema of my dreams – I never wanted to go to Africa – Episode 47

Our hero knows he’s in serious trouble.

The problem is, there are familiar faces and a question of who is a friend and who is foe made all the more difficult because of the enemy, if it was the enemy, simply because it didn’t look or sound or act like the enemy.

Now, it appears, his problems stem from another operation he participated in, and because of it, he has now been roped into what might be called a suicide mission.

…

At least the helicopter pilot hadn’t hit the fuel tanks or any of the control wires.

Because of the holes in the fuselage, we couldn’t fly any higher than between two and five thousand feet or go as fast as Davies would like, but the plane settled into a routine and got us where we wanted to go.

Just a few miles from the base, fuel almost exhausted, we got a fighter escort.

At first, I thought the base commander thought we were an unidentified flying object, mainly because something else had been hit, our communications. We couldn’t tell the base we were coming, and they only had the Colonel’s transmission of an approximate arrival time, much earlier than the actual time we were supposed to arrive.

On the ground, we were met with fire trucks, and a military escort, with weapons that could take out a mouse at one thousand yards. Just in case we were terrorists, I suppose.

We were parked in a bay away from the main terminal area and had to wait for a half-hour before we were met by Lallo. Monroe’s comment, that he was probably finishing his lunch which would be more important than meeting us, had kept us waiting.

The two abductees were the first to leave the aircraft, then Shurl’s body was removed after the doctor certified he was dead.

Then the rest of us were allowed to leave the aircraft. A bus was waiting, and everyone bar Monroe and I had boarded and been taken away. Under guard. Perhaps their service had not mitigated their prison sentences. I didn’t ask Lallo why; I’d probably not get the truth anyway.

“Good job,” he said, after watching the bus depart. “Pity, it wasn’t done right the first time.”

A compliment followed by disparagement.

“Next time you can do the job yourself,” Monroe said. “And until you’ve been in the field and actually got shot at, you’d do well to keep that trap of yours shut.”

“May I …”

“…remind me you’re my superior officer? No. I’m sure that status won’t last much longer. I’m applying for a transfer.”

He looked at me. “What about you?”

“Nothing to say, except I don’t blame her. Now, since all you’ve done is prove to me you’re an idiot, I’ll take my leave.”

In the distance I could see a large American car, the sort that proliferated in the 1950s and 1960s before petrol prices were a problem, cutting across the runway at speed. Was it the owner of the DC3 coming to see the damage?

No. When it got closer I could see Bamfield, cigar in mouth, beaming. I suppose no one felt they had the authority to tell him not to.

The car stopped behind Lallo’s jeep and Bamfield got out, then leaned against the driver’s side door and looked at us over the roof.

“James, Monroe. Still alive I see. Pity about the plane; I know the chap who owns it. He’s going to be pissed when he sees the cannon holes. What happened?”

“Bad guys,” Monroe said.

“Of course. Get in, I’ll give you a ride back to the terminal. We can talk on the way.”

Neither of us moved. If Monroe wasn’t going to suffer fools gladly, neither was I.

“Well…”

“I’d rather walk,” I said.

“We’d rather walk, sir.” With a heavy emphasis on the ‘sir’.

“Look, you did a great job, minimal losses, and we got two assets back. Everyone is happy. But, we have a small problem down in South America…”

…

© Charles Heath 2020

Writing a book in 365 days – 311

Day 311

Exploring our dreams

…

Unlocking the Night: Exploring the Mystical and the Mundane in Our Dreams

The moment our conscious minds drift into slumber, a new world unfurls. A world where gravity is optional, where the familiar can morph into the surreal, and where echoes of our waking lives mingle with the utterly bizarre. Dreams. They’ve captivated, puzzled, and inspired humanity for millennia, sparking endless debate about their true nature. Are they celestial messages whispered from beyond, or simply the chaotic rumblings of our own sleeping brains?

For many, dreams are indeed magical journeys. They offer an escape from the mundane, transporting us to fantastical landscapes, reuniting us with lost loved ones, or allowing us to fly through star-dusted skies. These are the dreams that linger, leaving us with a sense of wonder and a touch of longing for the ephemeral reality we briefly inhabited. They can feel profoundly significant, imbued with a wisdom or a warning that feels almost otherworldly. Think of the ancient interpretations, where dreams were seen as direct communications from deities or omens of the future. This perspective imbues our dreamscapes with a powerful, almost spiritual, aura.

On the other hand, the realm of psychology offers a compelling alternative: dreams as eruptions of the subconscious. Freud famously theorised that dreams are the “royal road to the unconscious,” a space where repressed desires, unresolved conflicts, and hidden anxieties can manifest in symbolic form. From this viewpoint, those fleeting images and nonsensical narratives are not random but are rather the deeply buried parts of ourselves fighting for attention. That recurring dream of being chased might not be a premonition of danger, but a symbolic representation of avoidance in our waking life. Understanding these subconscious eruptions can be a powerful tool for self-discovery and personal growth.

But how do we bridge these two seemingly disparate interpretations? And more importantly, how do we glean meaning from the often elusive tapestry of our dreams? For a growing number of individuals, the answer lies in a simple yet profound practice: keeping a dream journal.

The act of writing down your dreams, no matter how fragmented or strange they may seem, is an incredibly potent way to engage with your nocturnal adventures. It’s like catching fireflies in a jar – you’re capturing fleeting moments of light and then examining them more closely in the quiet of the morning.

Here’s why a dream journal can be so transformative:

  • Enhanced Recall: Dreams are notoriously fleeting. The moment you wake up, the images begin to fade. By immediately jotting down what you remember, you’re preserving these valuable fragments before they vanish into the ether. Even a few keywords or a fleeting image can trigger fuller memories later.
  • Pattern Recognition: Over time, you’ll start to notice recurring themes, symbols, and emotions in your dreams. This is where the real magic of a journal unfolds. Are you frequently encountering water? Are there specific people who keep appearing? These patterns can offer profound insights into your current emotional state, your subconscious concerns, and even your deepest aspirations.
  • Symbol Interpretation: While some dream symbols are universal, many are deeply personal. By seeing your symbols laid out in your journal, you can begin to decipher their unique meaning to you. What does that specific colour, that peculiar object, or that strange location represent in your personal lexicon?
  • Bridging the Gap: A dream journal can act as a bridge between the magical and the mundane. You can still appreciate the fantastical journeys while simultaneously seeking the underlying psychological messages. It allows for both wonder and introspection.
  • Boosting Creativity: Many artists, writers, and musicians draw inspiration directly from their dreams. A well-maintained dream journal can be a treasure trove of unique ideas, unexpected plot twists, and evocative imagery, fueling your creative endeavours.

Whether you view your dreams as whimsical escapades or as vital messages from your inner self, the practice of keeping a dream journal offers a tangible way to connect with this mysterious and often overlooked aspect of your existence. So, next time you wake with a phantom sensation or a lingering image, grab a notebook and pen. You might just be on the verge of unlocking a hidden world within yourself.

What are your thoughts on dreams? Do you keep a dream journal? Share your experiences in the comments below!

Top 5 sights on the road less travelled – Bern

Uncover Bern’s Hidden Gems: 5 Offbeat Attractions for the Curious Traveller

Bern, the charming capital of Switzerland, often finds itself overshadowed by its more famous counterparts in Zurich and Geneva. However, this picturesque city has plenty to offer for the discerning traveller willing to venture off the beaten path. In this post, we’ll explore five unique attractions in Bern that cater to those seeking a more immersive and authentic experience.

  1. The Federations Garden (Bundesgarten)

Tucked away in the heart of the city, the Federations Garden is a serene oasis that few tourists know about. This beautifully landscaped park is home to over 100 flower beds, charming walking paths, and several monuments dedicated to Swiss history and politics. It’s the perfect spot to relax and enjoy the tranquillity amidst bustling Bern.

  1. Einstein Museum

While Albert Einstein’s connection to Bern is well-documented, the dedicated museum to his life and work is often overlooked by visitors. The Einstein Museum offers an engaging and educational experience, featuring interactive exhibits, original documents, and even a reconstructed version of the patent office where Einstein worked. It’s an excellent choice for science enthusiasts and those fascinated by the life of the iconic physicist.

  1. Gurten Hill (Gurten)

For a panoramic view of Bern and its surroundings, head to Gurten Hill, a popular local spot. This hill offers several hiking trails, a playground for kids, and a beer garden with delicious Swiss cuisine. On summer evenings, the Gurten Festival takes place, featuring live music performances and stunning sunsets over the city. Don’t miss the chance to capture breathtaking photos of Bern from this unique vantage point.

  1. Bern Minster’s Roof Tour (Dachrundgang)

Most tourists content themselves with admiring Bern Minster’s Gothic facade from the ground. However, for a truly memorable experience, take the guided roof tour, which provides unparalleled views of the city and its surroundings. The tour leads you through the steeple’s narrow catwalks, giving you a thrilling sense of being on top of the world. Book your spot in advance, as the tour’s limited capacity ensures an exclusive experience.

  1. Tanner Row (Tuchlauben)

Step back in time and wander along Tanner Row, a charming cobblestone street lined with half-timbered houses dating back to the 12th century. This picturesque alley, once an important textile industry hub, now hosts a variety of boutique shops, cozy cafes, and traditional Swiss restaurants. The lively atmosphere and historic charm make Tanner Row an ideal spot for a leisurely afternoon stroll or a romantic dinner date.

In conclusion, Bern offers a wealth of hidden attractions and experiences for those willing to explore beyond the city’s main tourist trails. From serene gardens to thrilling rooftop tours, and from historic streets to science museums, there’s something for every interest and curiosity in this enchanting Swiss city. So why not take the road less travelled and uncover Bern’s unique charm for yourself?

What I learned about writing – The Marketing Monster (Again)

Taming the Marketing Monster: Essential Tips for First-Time Authors

You did it. You poured your heart and soul onto the page. You wrestled with plots, agonised over characters, and lovingly crafted your world. You have a book! Congratulations, you’ve conquered the writing beast.

But then, a new, more terrifying creature emerges from the shadows: The Marketing Monster.

For many first-time authors, the idea of marketing feels like a dark, unknown forest filled with confusing jargon, overwhelming tasks, and the constant fear of failure. It’s the part nobody really wants to do, but it’s absolutely crucial if you want your words to find their way to readers.

The good news? This monster isn’t invincible. With a little understanding and preparation, you can tame it. Let’s shine a light on the basic mistakes first-time authors often make and, more importantly, how to avoid them.

Mistake #1: Believing “If You Build It, They Will Come”

This is perhaps the most common and damaging misconception. The idea that a brilliant book will automatically find its audience is a beautiful fantasy, but a fantasy nonetheless. In today’s crowded market, even the most incredible stories can get lost without active promotion.

How to Avoid It:

  • Start Early: Marketing isn’t something you do after you finish writing. Start building your author platform (website, social media presence, email list) while you’re still drafting.
  • Embrace the Journey: See marketing as an ongoing part of your author career, not a one-time launch event. It’s a marathon, not a sprint.
  • Allocate Resources: Whether it’s time, money, or both, understand that marketing requires investment. Budget for it.

Mistake #2: Ignoring Your Ideal Reader

Who is your book for? If your answer is “everyone,” you’re setting yourself up for failure. Trying to appeal to everyone means you’ll appeal to no one specifically. Authors often create beautiful stories but fail to connect them with the people who would love them most.

How to Avoid It:

  • Define Your Niche: Research your genre. What are readers in that genre looking for? What kind of cover, blurb, and themes resonate with them?
  • Study Your Competitors (Comps): Look at successful books similar to yours. Who reads them? How are they marketed? This isn’t about copying, but understanding your market.
  • Craft Targeted Messaging: From your book cover to your blurb, your social media posts to your ad copy, everything should speak directly to your ideal reader.

Mistake #3: Neglecting Your Author Platform

Your author platform is your home base on the internet. It’s where readers can find you, learn about your work, and connect with you. Many first-time authors skip this step, relying solely on bookseller pages (like Amazon) or a single social media channel.

How to Avoid It:

  • Build an Author Website: This is your professional hub. It doesn’t need to be fancy or expensive, but it should include your bio, book information, contact details, and a way to sign up for your email list.
  • Start an Email List (Yesterday!): This is your most valuable asset. Social media algorithms change, but your email list is direct access to your most engaged readers. Offer a “reader magnet” (e.g., a free short story, deleted scene) to encourage sign-ups.
  • Choose 1-2 Social Media Channels: Don’t try to be everywhere. Pick the platforms where your ideal readers hang out and where you genuinely enjoy engaging. Be consistent, not ubiquitous.

Mistake #4: The “Set It and Forget It” Launch

A common mistake is treating book launch day as the finish line for marketing effort. They hit “publish,” make a few social media posts, and then wait for sales to roll in. When they don’t, discouragement quickly sets in.

How to Avoid It:

  • Develop a Launch Plan: Outline activities leading up to, during, and after your launch. This includes everything from ARC (Advanced Reader Copy) distribution to social media schedules, blog tours, and promo sites.
  • Understand Long-Term Potential: Most books don’t become overnight bestsellers. Sustainable sales come from consistent effort, building word-of-mouth, and finding your long-term audience.
  • Analyse and Adapt: Don’t be afraid to look at your sales data and review feedback. What’s working? What isn’t? Be willing to tweak your cover, blurb, or ad strategies.

Mistake #5: Poor Presentation & Professionalism

Your book is a product, and like any product, its packaging and presentation are crucial. Many first-time authors, trying to save money, opt for DIY covers, forgo professional editing, or write a blurb that doesn’t hook readers. This instantly signals “amateur.”

How to Avoid It:

  • Invest in Professional Cover Design: Your cover is your #1 marketing tool. It needs to be professional, genre-appropriate, and eye-catching. This is not the place to pinch pennies.
  • Hire a Professional Editor: Even the best writers need editors. Typos, grammatical errors, and clunky prose will turn readers off faster than anything else. Invest in a good editor.
  • Craft a Killer Blurb: Your book description (blurb) is what sells your book once the cover has caught their eye. It needs to be concise, intriguing, and clearly convey the genre and stakes. Study successful blurbs in your genre.

The Marketing Monster can seem daunting, but it’s largely a creature of the unknown. By understanding these common pitfalls and proactively preparing for your book’s journey into the world, you can transform that fear into a strategic, manageable plan.

Remember, you’re not just a writer; you’re an author-entrepreneur. Embrace the challenge, learn the ropes, and let your amazing story find the readers it deserves. Now go forth and conquer!

An excerpt from “Sunday in New York”

Now available on Amazon at:  https://amzn.to/2H7ALs8

…

Williams’ Restaurant, East 65th Street, New York, Saturday, 8:00 p.m.

We met the Blaine’s at Williams’, a rather upmarket restaurant that the Blaine’s frequently visited, and had recommended.

Of course, during the taxi ride there, Alison reminded me that with my new job, we would be able to go to many more places like Williams’.  It was, at worst, more emotional blackmail, because as far as Alison was concerned, we were well on our way to posh restaurants, the Trump Tower Apartments, and the trappings of the ‘executive set’.

It would be a miracle if I didn’t strangle Elaine before the night was over.  It was she who had filled Alison’s head with all this stuff and nonsense.

Aside from the half frown half-smile, Alison was looking stunning.  It was months since she had last dressed up, and she was especially wearing the dress I’d bought her for our 5th anniversary that cost a month’s salary.  On her, it was worth it, and I would have paid more if I had to.  She had adored it, and me, for a week or so after.

For tonight, I think I was close to getting back on that pedestal.

She had the looks and figure to draw attention, the sort movie stars got on the red carpet, and when we walked into the restaurant, I swear there were at least five seconds silence, and many more gasps.

Even I had a sudden loss of breath earlier in the evening when she came out of the dressing room.  Once more I was reminded of how lucky I was that she had agreed to marry me.  Amid all those self-doubts, I couldn’t believe she had loved me when there were so many others ‘out there’ who were more appealing.

Elaine was out of her seat and came over just as the Head Waiter hovered into sight.  She personally escorted Alison to the table, allowing me to follow like the Queen’s consort, while she and Alison basked in the admiring glances of the other patrons.

More than once I heard the muted question, “Who is she?”

Jimmy stood, we shook hands, and then we sat together.  It was not the usual boy, girl, boy, girl seating arrangement.  Jimmy and I on one side and Elaine and Alison on the other.

The battle lines were drawn.

Jimmy was looking fashionable, with the permanent blade one beard, unkempt hair, and designer dinner suit that looked like he’d slept in it.  Alison insisted I wear a tuxedo, and I looked like the proverbial penguin or just a thinner version of Alfred Hitchcock.

The bow tie had been slightly crooked, but just before we stepped out she had straightened it.  And took the moment to look deeply into my soul.  It was one of those moments when words were not necessary.

Then it was gone.

I relived it briefly as I sat and she looked at me.  A penetrating look that told me to ‘behave’.

When we were settled, Elaine said, in that breathless, enthusiastic manner of hers when she was excited, “So, Harry, you are finally moving up.”  It was not a question, but a statement.

I was not sure what she meant by ‘finally’ but I accepted it with good grace.  Sometimes Elaine was prone to using figures of speech I didn’t understand.  I guessed she was talking about the new job.  “It was supposed to be a secret.”

She smiled widely.  “There are no secrets between Al and I, are there Al?”

I looked at ‘Al’ and saw a brief look of consternation.

I was not sure Alison liked the idea of being called Al.  I tried it once and was admonished.  But it was interesting her ‘best friend forever’ was allowed that distinction when I was not.  It was, perhaps, another indicator of how far I’d slipped in her estimation.

Perhaps, I thought, it was a necessary evil.  As I understood it, the Blaine’s were our mentors at the Trump Tower, because they didn’t just let ‘anyone’ in.  I didn’t ask if the Blaine’s thought we were just ‘anyone’ before I got the job offer.

And then there was that look between Alison and Elaine, quickly stolen before Alison realized I was looking at both of them.  I was out of my depth, in a place I didn’t belong, with people I didn’t understand.  And yet, apparently, Alison did.  I must have missed the memo.

“No,” Alison said softly, stealing a glance in my direction, “No secrets between friends.”

No secrets.  Her look conveyed something else entirely.

The waiter brought champagne, Krug, and poured glasses for each of us.  It was not the cheap stuff, and I was glad I brought a couple of thousand dollars with me.  We were going to need it.

Then, a toast.

To a new job and a new life.

“When did you decide?”  Elaine was effusive at the best of times, but with the champagne, it was worse.

Alison had a strange expression on her face.  It was obvious she had told Elaine it was a done deal, even before I’d made up my mind.  Perhaps she’d assumed I might be ‘refreshingly honest’ in front of Elaine, but it could also mean she didn’t really care what I might say or do.

Instead of consternation, she looked happy, and I realized it would be churlish, even silly if I made a scene.  I knew what I wanted to say.  I also knew that it would serve little purpose provoking Elaine, or upsetting Alison.  This was not the time or the place.  Alison had been looking forward to coming here, and I was not going to spoil it.

Instead, I said, smiling, “When I woke up this morning and found Alison missing.  If she had been there, I would not have noticed the water stain on the roof above our bed, and decide there and then how much I hated the place.” I used my reassuring smile, the one I used with the customers when all hell was breaking loose, and the forest fire was out of control.  “It’s the little things.  They all add up until one day …”  I shrugged.  “I guess that one day was today.”

I saw an incredulous look pass between Elaine and Alison, a non-verbal question; perhaps, is he for real?  Or; I told you he’d come around.

I had no idea the two were so close.

“How quaint,” Elaine said, which just about summed up her feelings towards me.  I think, at that moment, I lost some brownie points.  It was all I could come up with at short notice.

“Yes,” I added, with a little more emphasis than I wanted.  “Alison was off to get some study in with one of her friends.”

“Weren’t the two of you off to the Hamptons, a weekend with some friends?” Jimmy piped up, and immediately got the ‘shut up you fool’ look, that cut that line of conversation dead.  Someone forgot to feed Jimmy his lines.

It was followed by the condescending smile from Elaine, and “I need to powder my nose.  Care to join me, Al?”

A frown, then a forced smile for her new best friend.  “Yes.”

I watched them leave the table and head in the direction of the restroom, looking like they were in earnest conversation.  I thought ‘Al’ looked annoyed, but I could be wrong.

I had to say Jimmy looked more surprised than I did.

There was that odd moment of silence between us, Jimmy still smarting from his death stare, and for me, the Alison and Elaine show.  I was quite literally gob-smacked.

I drained my champagne glass gathering some courage and turned to him.  “By the way, we were going to have a weekend away, but this legal tutorial thing came up.  You know Alison is doing her law degree.”

He looked startled when he realized I had spoken.  He was looking intently at a woman several tables over from us, one who’d obviously forgotten some basic garments when getting dressed.  Or perhaps it was deliberate.  She’d definitely had some enhancements done.

He dragged his eyes back to me.  “Yes.  Elaine said something or other about it.  But I thought she said the tutor was out of town and it had been postponed until next week.  Perhaps I got it wrong.  I usually do.”

“Perhaps I’ve got it wrong.”  I shrugged, as the dark thoughts started swirling in my head again.  “This week or next, what does it matter?”

Of course, it mattered to me, and I digested what he said with a sinking heart.  It showed there was another problem between Alison and me; it was possible she was now telling me lies.  If what he said was true and I had no reason to doubt him, where was she going tomorrow morning, and had she really been with a friend studying today?

We poured some more champagne, had a drink, then he asked, “This promotion thing, what’s it worth?”

“Trouble, I suspect.  Definitely more money, but less time at home.”

“Oh,” raised eyebrows.  Obviously, the women had not talked about the job in front of him, or, at least, not all the details.  “You sure you want to do that?”

At last the voice of reason.  “Me?  No.”

“Yet you accepted the job.”

I sucked in a breath or two while I considered whether I could trust him.  Even if I couldn’t, I could see my ship was sinking, so it wouldn’t matter what I told him, or what Elaine might find out from him.  “Jimmy, between you and me I haven’t as yet decided one way or another.  To be honest, I won’t know until I go up to Barclay’s office and he asks me the question.”

“Barclay?”

“My boss.”

“Elaine’s doing a job for a Barclay that recently moved in the tower a block down from us.  I thought I recognized the name.”

“How did Elaine get the job?”

“Oh, Alison put him onto her.”

“When?”

“A couple of months ago.  Why?”

I shrugged and tried to keep a straight face, while my insides were churning up like the wake of a supertanker.  I felt sick, faint, and wanting to die all at the same moment.  “Perhaps she said something about it, but it didn’t connect at the time.  Too busy with work I expect.  I think I seriously need to get away for a while.”

I could hardly breathe, my throat was constricted and I knew I had to keep it together.  I could see Elaine and Alison coming back, so I had to calm down.  I sucked in some deep breaths, and put my ‘manage a complete and utter disaster’ look on my face.

And I had to change the subject, quickly, so I said, “Jimmy, Elaine told Alison, who told me, you were something of a guru of the cause and effects of the global economic meltdown.  Now, I have a couple of friends who have been expounding this theory …”

Like flicking a switch, I launched into the well-worn practice of ‘running a distraction’, like at work when we needed to keep the customer from discovering the truth.  It was one of the things I was good at, taking over a conversation and pushing it in a different direction.  It was salvaging a good result from an utter disaster, and if ever there was a time that it was required, it was right here, right now.

When Alison sat down and looked at me, she knew something had happened between Jimmy and I.  I might have looked pale or red-faced, or angry or disappointed, it didn’t matter.  If that didn’t seal the deal for her, the fact I took over the dining engagement did.  She knew well enough the only time I did that was when everything was about to go to hell in a handbasket.  She’d seen me in action before and had been suitably astonished.

But I got into gear, kept the champagne flowing and steered the conversation, as much as one could from a seasoned professional like Elaine, and, I think, in Jimmy’s eyes, he saw the battle lines and knew who took the crown on points.  Neither Elaine nor Jimmy suspected anything, and if the truth be told, I had improved my stocks with Elaine.  She was at times both surprised and interested, even willing to take a back seat.

Alison, on the other hand, tried poking around the edges, and, once when Elaine and Jimmy had got up to have a cigarette outside, questioned me directly.  I chose to ignore her, and pretend nothing had happened, instead of telling her how much I was enjoying the evening.

She had her ‘secrets’.  I had mine.

At the end of the evening, when I got up to go to the bathroom, I was physically sick from the pent up tension and the implications of what Jimmy had told me.  It took a while for me to pull myself together; so long, in fact, Jimmy came looking for me.  I told him I’d drunk too much champagne, and he seemed satisfied with that excuse.  When I returned, both Alison and Elaine noticed how pale I was but neither made any comment.

It was a sad way to end what was supposed to be a delightful evening, which to a large degree it was for the other three.  But I had achieved what I set out to do, and that was to play them at their own game, watching the deception, once I knew there was a deception, as warily as a cat watches its prey.

I had also discovered Jimmy’s real calling; a professor of economics at the same University Alison was doing her law degree.  It was no surprise in the end, on a night where surprises abounded, that the world could really be that small.

We parted in the early hours of the morning, a taxi whisking us back to the Lower East Side, another taking the Blaine’s back to the Upper West Side.  But, in our case, as Alison reminded me, it would not be for much longer.  She showed concern for my health, asked me what was wrong.  It took all the courage I could muster to tell her it was most likely something I ate and the champagne, and that I would be fine in the morning.

She could see quite plainly it was anything other than what I told her, but she didn’t pursue it.  Perhaps she just didn’t care what I was playing at.

And yet, after everything that had happened, once inside our ‘palace’, the events of the evening were discarded, like her clothing, and she again reminded me of what we had together in the early years before the problems had set in.

It left me confused and lost.

I couldn’t sleep because my mind had now gone down that irreversible path that told me I was losing her, that she had found someone else, and that our marriage was in its last death throes.

And now I knew it had something to do with Barclay.

© Charles Heath 2015-2020

Sunday In New York