Month: April 2021

Is social media useful for advertising?

Of course, if I had I might be saying that it was luck

But…

There’s no such thing as luck, there’s simply good management or being in the right place at the right time.

Or you’ve just put a lot of research and hard work into an idea that pays off.

That’s not luck, that’s something else.

I say this because I have never been on the receiving end of good fortune very often, except, as you would expect, as the result of hard work.  And yes, everything appears to conspire against me some days, but I would not call that bad luck.

Timing, quite often, is everything.

So…

I’ve been researching the internet and the world of social media. So many people make claims about how good it is, how bad it is, how they made a fortune, and how, for others, it’s a dud.

Again, it’s about good management, hard work, or being in the right place, etc.

And viral stuff on YouTube, well, if it goes viral with a million hits in fifteen minutes, it means everybody, in that fifteen minutes, was looking for something interesting at that particular moment, and there it was.

It was not luck.

However…

Using either of Facebook or Twitter as a means to advertise, without parting with your hard earned, or more likely, non-existent cash, is not all it’s cracked up to be.

You have 17,000 followers, that means you have at least 17,000 people who are going to see your post.  Or someone else’s if you are thinking of getting people to market their product on the back of your followers, hang on, targeted followers.  If, say, for instance, you’re followers are book orientated, doesn’t that mean…

You get my point.

Wrong.

You’re lucky if 5% of those followers see anything, and that doesn’t increase by putting a lot of different tags on the post.  Twitter itself is restrictive in the number of people it will distribute the post to.

Five per cent, that’s 850 of your followers who may see any one of your posts at the one time.  other people have done vari0ous tests to check just who gets a post and who doesn’t, so it’s not just me who had noted what’s happening.

Then there’s the take-up rate, which Twitter does tell you, in my case, it’s about 2% at it’s lowest, which means the effective number of real peal people looking at my posts with any interest, is about 17.

It can be more, though I’m not sure how the Twitter algorithm for distributing posts works.  I’ve seen other people get thousands of likes and re-tweets.

And, yes, I get it, their posts might be more interesting than mine, and I accept that, but the numbers I’ve been tracking don’t lie.  If more people saw the tweet, the curiosity factor would be higher, and at the very least, the click-through rate would be higher.

That it isn’t can be verified from checking with the number of clicks on the bitly web site for the day, even over a number of days, in the basic statistics they provide their users.

I’m just saying…

All of those people who say they have thousands, sometimes tens of thousands, of followers just waiting for you to advertise with them, cannot deliver any sort of mass advertising you need, and even if they were to pay to advertise with Twitter, they would have to charge very exorbitant prices.

You can do it yourself, but there’s no guarantee your tweet will read by the people you need to buy your book.

It’s what I would call a shot in the dark.

So…

What do we do?

Anyone else done this exercise and come up with different results?  If you have I’d be interested to know what sort of responses you are getting from Twitter, or Facebook, or any other social media platform.

Preferably before I pull all my hair out in frustration!

 

Searching for locations: West Lake, Hangzhou, China

West Lake is a freshwater lake in Hangzhou, China. It is divided into five sections by three causeways. There are numerous temples, pagodas, gardens, and artificial islands within the lake.

Measuring 3.2 kilometers (2 miles) in length, 2.8 kilometers (1.7 miles) in width, and 2.3 meters (7.5 feet) in average depth, the lake spreads itself in an area totaling 6.5 square kilometers (2.5 square miles).

The earliest recorded name for West Lake was the “Wu Forest River”, but over time it changed to two distinct names.  One is “Qiantang Lake”, due to the fact that Hangzhou was called “Qiantang” in ancient times.  The other, “West Lake”, due to the lake being west of the city

It’s about to get busy, with a number of activities planned, and the warmth of the day is starting to make an impact.

The tour starts in the car park about a kilometer away, but the moment we left the car park we were getting a taste of the park walking along a tree-lined avenue.

When we cross the road, once again dicing with death with the silent assassins on motor scooters.

We are in the park proper, and it is magnificent, with flowers, mostly at the start hydrangeas and then any number of other trees and shrubs, some carved into other flower shapes like a lotus.

Then there was the lake and the backdrop of bridges and walkways.

.

And if you can tune out the background white noise the place would be great for serenity and relaxation.

That, in fact, was how the boat ride panned out, about half an hour or more gliding across the lake in an almost silent boat, by an open window, with the air and the majestic scenery.

No, not that boat, which would be great to have lunch on while cruising, but the boat below:

Not quite in the same class, but all the same, very easy to tune out and soak it in.

It was peaceful, amazingly quiet, on a summery day

A pagoda in the hazy distance, an island we were about to circumnavigate.

Of all the legends, the most touching one is the love story between Bai Suzhen and Xu Xi’an. Bai Suzhen was a white snake spirit and Xu Xi’an was a mortal man.

They fell in love when they first met on a boat on the West Lake, and got married very soon after.

However, the evil monk Fa Hai attempted to separate the couple by imprisoning Xu Xi’an. Bai Suzhen fought against Fa Hai and tried her best to rescue her husband, but she failed and was imprisoned under the Leifeng Pagoda by the lake.

Years later the couple was rescued by Xiao Qing, the sister of Baisuzhen, and from then on, Bai Suzhen and Xu Xi’an lived together happily.

The retelling of the story varied between tour guides, and on the cruise boat, we had two.  Our guide kept to the legend, the other tour guide had a different ending.

Suffice to say it had relevance to the two pagodas on the far side of the lake.

There was a cafe or restaurant on the island, but that was not our lunch destination.

Nor were the buildings further along from where we disembarked.

All in all the whole cruise took about 45 minutes and was an interesting break from the hectic nature of the tour.

Oh yes, and the boat captain had postcards for sale.  We didn’t buy any.

Lunch

At the disembarkation point there was a mall that sold souvenirs and had a few ‘fast food’ shops, and a KFC, not exactly what we came to China for, but it seemed like the only place in town a food cautious Australian could eat at.

And when tried to get in the door, that’s where at least 3 busloads were, if they were not in the local Starbucks.  Apparently, these were the places of first choice wherever we went.

The chicken supply by the time we got to the head of the line amounted to pieces at 22.5 RMB a piece and nuggets.  Everything else had run out, and for me, there were only 5 pieces left.  Good thing there were chips.

And Starbucks with coffee and cheesecake.

At least the setting for what could have been a picnic lunch was idyllic.

In a Word: Egg

 

This is another of those words that can be used for manly different situations.

But…

What happened to it being just an egg, you know the sort you can have for breakfast, fried, scrambled or boiled.  Or eggs Benedict.

Or…

We can go down that path where the discussion is about what came first, the chicken or the egg?  Don’t ask me, it could be both.

So, now it seems egg has a few other meanings that could be considered somewhat obscure, such as,

He is a good egg.

Wow, comparing someone to an egg?  I guess I’d hate to be compared to a rotten egg.

 

What about, the crowd egged the man on to start a fight.

Well, perhaps a couple of rowdy schoolboys looking for some action behind the shelter shed, or at least that’s what we called it when I went to school (when I’m told, dinosaurs walked the earth)

 

Then,

If you do something embarrassing, then you are said to finish up with egg on your face.

Oh dear, been there a few times.

 

Or…

If you were to put all your money into that match tree forest in Ecuador, that’s the equivalent to putting all your eggs in one basket.

In other words, when you discover that the match tree forest in Ecuador was really your financial advisor’s private bank account and he’s now living in a non-extradition country, you understand just what that expression means.

In other words, diversify.

And lastly, if the above happens to you, then it’s time to go on an expedition, to find the goose that laid the golden egg.

The first case of PI Walthenson – “A Case of Working With the Jones Brothers”

This case has everything, red herrings, jealous brothers, femme fatales, and at the heart of it all, greed.

See below for an excerpt from the book…

Coming soon!

PIWalthJones1

An excerpt from the book:

When Harry took the time to consider his position, a rather uncomfortable position at that, he concluded that he was somehow involved in another case that meant very little to him.

Not that it wasn’t important in some way he was yet to determine, it was just that his curiosity had got the better of him, and it had led to this: sitting in a chair, securely bound, waiting for someone one of his captors had called Doug.

It was not the name that worried him so much, it was the evil laugh that had come after the name was spoken.

Doug what? Doug the ‘destroyer’, Doug the ‘dangerous’, Doug the ‘deadly’; there was any number of sinister connotations, and perhaps that was the point of the laugh, to make it more frightening than it was.

But there was no doubt about one thing in his mind right then: he’d made a mistake. A very big. and costly, mistake. Just how big the cost, no doubt he would soon find out.

His mother, and his grandmother, the wisest person he had ever known, had once told him never to eavesdrop.

At the time he couldn’t help himself and instead of minding his own business, listening to a one-sided conversation which ended with a time and a place. The very nature of the person receiving the call was, at the very least, sinister, and, because of the cryptic conversation, there appeared to be, or at least to Harry, criminal activity involved.

For several days he had wrestled with the thought of whether he should go. Stay on the fringe, keep out of sight, observe and report to the police if it was a crime. Instead, he had willingly gone down the rabbit hole.

Now, sitting in an uncomfortable chair, several heat lamps hanging over his head, he was perspiring, and if perspiration could be used as a measure of fear, then Harry’s fear was at the highest level.

Another runnel of sweat rolled into his left eye, and, having his hands tied, literally, it made it impossible to clear it. The burning sensation momentarily took his mind off his predicament. He cursed and then shook his head trying to prevent a re-occurrence. It was to no avail.

Let the stinging sensation be a reminder of what was right and what was wrong.

It was obvious that it was the right place and the right time, but in considering his current perilous situation, it definitely was the wrong place to be, at the worst possible time.

It was meant to be his escape, an escape from the generations of lawyers, what were to Harry, dry, dusty men who had been in business since George Washington said to the first Walthenson to step foot on American soil, ‘Why don’t you become a lawyer?” when asked what he could do for the great man.

Or so it was handed down as lore, though Harry didn’t think Washington meant it literally, the Walthenson’s, then as now, were not shy of taking advice.

Except, of course, when it came to Harry.

He was, Harry’s father was prone to saying, the exception to every rule. Harry guessed his father was referring to the fact his son wanted to be a Private Detective rather than a dry, dusty lawyer. Just the clothes were enough to turn Harry off the profession.

So, with a little of the money Harry inherited from one of his aunts, he leased an office in Gramercy Park and had it renovated to look like the Sam Spade detective agency, you know the one, Spade and Archer, and The Maltese Falcon.

There’s a movie and a book by Dashiell Hammett if you’re interested.

So, there it was, painted on the opaque glass inset of the front door, ‘Harold Walthenson, Private Detective’.

There was enough money to hire an assistant, and it took a week before the right person came along, or, more to the point, didn’t just see his business plan as something sinister. Ellen, a tall cool woman in a long black dress, or so the words of a song in his head told him, fitted in perfectly.

She’d seen the movie, but she said with a grin, Harry was no Humphrey Bogart.

Of course not, he said, he didn’t smoke.

Three months on the job, and it had been a few calls, no ‘real’ cases, nothing but missing animals, and other miscellaneous items. What he really wanted was a missing person. Or perhaps a beguiling, sophisticated woman who was as deadly as she was charming, looking for an errant husband, perhaps one that she had already ‘dispatched’.

Or for a tall, dark and handsome foreigner who spoke in riddles and in heavily accented English, a spy, or perhaps an assassin, in town to take out the mayor. The man was such an imbecile Harry had considered doing it himself.

Now, in a back room of a disused warehouse, that wishful thinking might be just about to come to a very abrupt end, with none of the romanticized trappings of the business befalling him. No beguiling women, no sinister criminals, no stupid policemen.

Just a nasty little man whose only concern was how quickly or how slowly Harry’s end was going to be.

© Charles Heath 2019

Inspiration, Maybe – Volume Two

50 photographs, 50 stories, of which there is one of the 50 below.

They all start with –

A picture paints … well, as many words as you like.  For instance:

And, the story:

Have you ever watched your hopes and dreams simply just fly away?

Everything I thought I wanted and needed had just left in an aeroplane, and although I said I was not going to, i came to the airport to see the plane leave.  Not the person on it, that would have been far too difficult and emotional, but perhaps it was symbolic, the end of one life and the start of another.

But no matter what I thought or felt, we had both come to the right decision.  She needed the opportunity to spread her wings.  It was probably not the best idea for her to apply for the job without telling me, but I understood her reasons.

She was in a rut.  Though her job was a very good one, it was not as demanding as she had expected, particularly after the last promotion, but with it came resentment from others on her level, that she, the youngest of the group would get the position.

It was something that had been weighing down of her for the last three months, and if noticed it, the late nights, the moodiness, sometimes a flash of temper.  I knew she had one, no one could have such red hair and not, but she had always kept it in check.

And, then there was us, together, and after seven years, it felt like we were going nowhere.  Perhaps that was down to my lack of ambition, and though she never said it, lack of sophistication.  It hadn’t been an issue, well, not until her last promotion, and the fact she had to entertain more, and frankly I felt like an embarrassment to her.

So, there it was, three days ago, the beginning of the weekend, and we had planned to go away for a few days and take stock.  We both acknowledged we needed to talk, but it never seemed the right time.

It was then she said she had quit her job and found a new one.  Starting the following Monday.

Ok, that took me by surprise, not so much that it something I sort of guessed might happen, but that she would just blurt it out.

I think that right then, at that moment, I could feel her frustration with everything around her.

What surprised her was my reaction.  None.

I simply asked where who, and when.

A world-class newspaper, in New York, and she had to be there in a week.

A week.

It was all the time I had left with her.

I remember I just shrugged and asked if the planned weekend away was off.

She stood on the other side of the kitchen counter, hands around a cup of coffee she had just poured, and that one thing I remembered was the lone tear that ran down her cheek.

Is that all you want to know?

I did, yes, but we had lost that intimacy we used to have when she would have told me what was happening, and we would have brainstormed solutions. I might be a cabinet maker but I still had a brain, was what I overheard her tell a friend once.

There’s not much to ask, I said.  You’ve been desperately unhappy and haven’t been able to hide it all that well, you have been under a lot of pressure trying to deal with a group of troglodytes, and you’ve been leaning on Bentley’s shoulder instead of mine, and I get it, he’s got more experience in that place,  and the politics that go with it, and is still an ally.

Her immediate superior and instrumental in her getting the position, but unlike some men in his position he had not taken advantage of a situation like some men would.  And even if she had made a move, which I doubted, that was not the sort of woman she was, he would have politely declined.

One of the very few happily married men in that organisation, so I heard.

So, she said, you’re not just a pretty face.

Par for the course for a cabinet maker whose university degree is in psychology.  It doesn’t take rocket science to see what was happening to you.  I just didn’t think it was my place to jump in unless you asked me, and when you didn’t, well, that told me everything I needed to know.

Yes, our relationship had a use by date, and it was in the next few days.

I was thinking, she said, that you might come with me,  you can make cabinets anywhere.

I could, but I think the real problem wasn’t just the job.  It was everything around her and going with her, that would just be a constant reminder of what had been holding her back. I didn’t want that for her and said so.

Then the only question left was, what do we do now?

Go shopping for suitcases.  Bags to pack, and places to go.

Getting on the roller coaster is easy.  On the beginning, it’s a slow easy ride, followed by the slow climb to the top.  It’s much like some relationships, they start out easy, they require a little work to get to the next level, follows by the adrenaline rush when it all comes together.

What most people forget is that what comes down must go back up, and life is pretty much a roller coaster with highs and lows.

Our roller coaster had just come or of the final turn and we were braking so that it stops at the station.

There was no question of going with her to New York.  Yes, I promised I’d come over and visit her, but that was a promise with crossed fingers behind my back.  After a few months in t the new job the last thing shed want was a reminder of what she left behind.  New friends new life.

We packed her bags, three out everything she didn’t want, a free trips to the op shop with stiff she knew others would like to have, and basically, by the time she was ready to go, there was nothing left of her in the apartment, or anywhere.

Her friends would be seeing her off at the airport, and that’s when I told her I was not coming, that moment the taxi arrived to take her away forever.  I remember standing there, watching the taxi go.  It was going to be, and was, as hard as it was to watch the plane leave.

So, there I was, finally staring at the blank sky, around me a dozen other plane spotters, a rather motley crew of plane enthusiasts.

Already that morning there’s been 6 different types of plane depart, and I could hear another winding up its engines for take-off.

People coming, people going.

Maybe I would go to New York in a couple of months, not to see her, but just see what the attraction was.  Or maybe I would drop in, just to see how she was.

As one of my friends told me when I gave him the news, the future is never written in stone, and it’s about time you broadened your horizons.

Perhaps it was.

© Charles Heath 2020-2021

Coming soon.  Find the above story and 49 others like it in:

“One Last Look”, nothing is what it seems

A single event can have enormous consequences.

A single event driven by fate, after Ben told his wife Charlotte he would be late home one night, he left early, and by chance discovers his wife having dinner in their favourite restaurant with another man.

A single event where it could be said Ben was in the wrong place at the wrong time.

Who was this man? Why was she having dinner with him?

A simple truth to explain the single event was all Ben required. Instead, Charlotte told him a lie.

A single event that forces Ben to question everything he thought he knew about his wife, and the people who are around her.

After a near-death experience and forced retirement into a world he is unfamiliar with, Ben finds himself once again drawn back into that life of lies, violence, and intrigue.

From London to a small village in Tuscany, little by little Ben discovers who the woman he married is, and the real reason why fate had brought them together.

It is available on Amazon here:  http://amzn.to/2CqUBcz

An excerpt from “Sunday in New York”

Now available on Amazon at:  https://amzn.to/2H7ALs8

 

Williams’ Restaurant, East 65th Street, New York, Saturday, 8:00 p.m.

 

We met the Blaine’s at Williams’, a rather upmarket restaurant that the Blaine’s frequently visited, and had recommended.

Of course, during the taxi ride there, Alison reminded me that with my new job, we would be able to go to many more places like Williams’.  It was, at worst, more emotional blackmail, because as far as Alison was concerned, we were well on our way to posh restaurants, the Trump Tower Apartments, and the trappings of the ‘executive set’.

It would be a miracle if I didn’t strangle Elaine before the night was over.  It was she who had filled Alison’s head with all this stuff and nonsense.

Aside from the half frown half-smile, Alison was looking stunning.  It was months since she had last dressed up, and she was especially wearing the dress I’d bought her for our 5th anniversary that cost a month’s salary.  On her, it was worth it, and I would have paid more if I had to.  She had adored it, and me, for a week or so after.

For tonight, I think I was close to getting back on that pedestal.

She had the looks and figure to draw attention, the sort movie stars got on the red carpet, and when we walked into the restaurant, I swear there were at least five seconds silence, and many more gasps.

Even I had a sudden loss of breath earlier in the evening when she came out of the dressing room.  Once more I was reminded of how lucky I was that she had agreed to marry me.  Amid all those self-doubts, I couldn’t believe she had loved me when there were so many others ‘out there’ who were more appealing.

Elaine was out of her seat and came over just as the Head Waiter hovered into sight.  She personally escorted Alison to the table, allowing me to follow like the Queen’s consort, while she and Alison basked in the admiring glances of the other patrons.

More than once I heard the muted question, “Who is she?”

Jimmy stood, we shook hands, and then we sat together.  It was not the usual boy, girl, boy, girl seating arrangement.  Jimmy and I on one side and Elaine and Alison on the other.

The battle lines were drawn.

Jimmy was looking fashionable, with the permanent blade one beard, unkempt hair, and designer dinner suit that looked like he’d slept in it.  Alison insisted I wear a tuxedo, and I looked like the proverbial penguin or just a thinner version of Alfred Hitchcock.

The bow tie had been slightly crooked, but just before we stepped out she had straightened it.  And took the moment to look deeply into my soul.  It was one of those moments when words were not necessary.

Then it was gone.

I relived it briefly as I sat and she looked at me.  A penetrating look that told me to ‘behave’.

When we were settled, Elaine said, in that breathless, enthusiastic manner of hers when she was excited, “So, Harry, you are finally moving up.”  It was not a question, but a statement.

I was not sure what she meant by ‘finally’ but I accepted it with good grace.  Sometimes Elaine was prone to using figures of speech I didn’t understand.  I guessed she was talking about the new job.  “It was supposed to be a secret.”

She smiled widely.  “There are no secrets between Al and I, are there Al?”

I looked at ‘Al’ and saw a brief look of consternation.

I was not sure Alison liked the idea of being called Al.  I tried it once and was admonished.  But it was interesting her ‘best friend forever’ was allowed that distinction when I was not.  It was, perhaps, another indicator of how far I’d slipped in her estimation.

Perhaps, I thought, it was a necessary evil.  As I understood it, the Blaine’s were our mentors at the Trump Tower, because they didn’t just let ‘anyone’ in.  I didn’t ask if the Blaine’s thought we were just ‘anyone’ before I got the job offer.

And then there was that look between Alison and Elaine, quickly stolen before Alison realized I was looking at both of them.  I was out of my depth, in a place I didn’t belong, with people I didn’t understand.  And yet, apparently, Alison did.  I must have missed the memo.

“No,” Alison said softly, stealing a glance in my direction, “No secrets between friends.”

No secrets.  Her look conveyed something else entirely.

The waiter brought champagne, Krug, and poured glasses for each of us.  It was not the cheap stuff, and I was glad I brought a couple of thousand dollars with me.  We were going to need it.

Then, a toast.

To a new job and a new life.

“When did you decide?”  Elaine was effusive at the best of times, but with the champagne, it was worse.

Alison had a strange expression on her face.  It was obvious she had told Elaine it was a done deal, even before I’d made up my mind.  Perhaps she’d assumed I might be ‘refreshingly honest’ in front of Elaine, but it could also mean she didn’t really care what I might say or do.

Instead of consternation, she looked happy, and I realized it would be churlish, even silly if I made a scene.  I knew what I wanted to say.  I also knew that it would serve little purpose provoking Elaine, or upsetting Alison.  This was not the time or the place.  Alison had been looking forward to coming here, and I was not going to spoil it.

Instead, I said, smiling, “When I woke up this morning and found Alison missing.  If she had been there, I would not have noticed the water stain on the roof above our bed, and decide there and then how much I hated the place.” I used my reassuring smile, the one I used with the customers when all hell was breaking loose, and the forest fire was out of control.  “It’s the little things.  They all add up until one day …”  I shrugged.  “I guess that one day was today.”

I saw an incredulous look pass between Elaine and Alison, a non-verbal question; perhaps, is he for real?  Or; I told you he’d come around.

I had no idea the two were so close.

“How quaint,” Elaine said, which just about summed up her feelings towards me.  I think, at that moment, I lost some brownie points.  It was all I could come up with at short notice.

“Yes,” I added, with a little more emphasis than I wanted.  “Alison was off to get some study in with one of her friends.”

“Weren’t the two of you off to the Hamptons, a weekend with some friends?” Jimmy piped up, and immediately got the ‘shut up you fool’ look, that cut that line of conversation dead.  Someone forgot to feed Jimmy his lines.

It was followed by the condescending smile from Elaine, and “I need to powder my nose.  Care to join me, Al?”

A frown, then a forced smile for her new best friend.  “Yes.”

I watched them leave the table and head in the direction of the restroom, looking like they were in earnest conversation.  I thought ‘Al’ looked annoyed, but I could be wrong.

I had to say Jimmy looked more surprised than I did.

There was that odd moment of silence between us, Jimmy still smarting from his death stare, and for me, the Alison and Elaine show.  I was quite literally gob-smacked.

I drained my champagne glass gathering some courage and turned to him.  “By the way, we were going to have a weekend away, but this legal tutorial thing came up.  You know Alison is doing her law degree.”

He looked startled when he realized I had spoken.  He was looking intently at a woman several tables over from us, one who’d obviously forgotten some basic garments when getting dressed.  Or perhaps it was deliberate.  She’d definitely had some enhancements done.

He dragged his eyes back to me.  “Yes.  Elaine said something or other about it.  But I thought she said the tutor was out of town and it had been postponed until next week.  Perhaps I got it wrong.  I usually do.”

“Perhaps I’ve got it wrong.”  I shrugged, as the dark thoughts started swirling in my head again.  “This week or next, what does it matter?”

Of course, it mattered to me, and I digested what he said with a sinking heart.  It showed there was another problem between Alison and me; it was possible she was now telling me lies.  If what he said was true and I had no reason to doubt him, where was she going tomorrow morning, and had she really been with a friend studying today?

We poured some more champagne, had a drink, then he asked, “This promotion thing, what’s it worth?”

“Trouble, I suspect.  Definitely more money, but less time at home.”

“Oh,” raised eyebrows.  Obviously, the women had not talked about the job in front of him, or, at least, not all the details.  “You sure you want to do that?”

At last the voice of reason.  “Me?  No.”

“Yet you accepted the job.”

I sucked in a breath or two while I considered whether I could trust him.  Even if I couldn’t, I could see my ship was sinking, so it wouldn’t matter what I told him, or what Elaine might find out from him.  “Jimmy, between you and me I haven’t as yet decided one way or another.  To be honest, I won’t know until I go up to Barclay’s office and he asks me the question.”

“Barclay?”

“My boss.”

“Elaine’s doing a job for a Barclay that recently moved in the tower a block down from us.  I thought I recognized the name.”

“How did Elaine get the job?”

“Oh, Alison put him onto her.”

“When?”

“A couple of months ago.  Why?”

I shrugged and tried to keep a straight face, while my insides were churning up like the wake of a supertanker.  I felt sick, faint, and wanting to die all at the same moment.  “Perhaps she said something about it, but it didn’t connect at the time.  Too busy with work I expect.  I think I seriously need to get away for a while.”

I could hardly breathe, my throat was constricted and I knew I had to keep it together.  I could see Elaine and Alison coming back, so I had to calm down.  I sucked in some deep breaths, and put my ‘manage a complete and utter disaster’ look on my face.

And I had to change the subject, quickly, so I said, “Jimmy, Elaine told Alison, who told me, you were something of a guru of the cause and effects of the global economic meltdown.  Now, I have a couple of friends who have been expounding this theory …”

Like flicking a switch, I launched into the well-worn practice of ‘running a distraction’, like at work when we needed to keep the customer from discovering the truth.  It was one of the things I was good at, taking over a conversation and pushing it in a different direction.  It was salvaging a good result from an utter disaster, and if ever there was a time that it was required, it was right here, right now.

When Alison sat down and looked at me, she knew something had happened between Jimmy and I.  I might have looked pale or red-faced, or angry or disappointed, it didn’t matter.  If that didn’t seal the deal for her, the fact I took over the dining engagement did.  She knew well enough the only time I did that was when everything was about to go to hell in a handbasket.  She’d seen me in action before and had been suitably astonished.

But I got into gear, kept the champagne flowing and steered the conversation, as much as one could from a seasoned professional like Elaine, and, I think, in Jimmy’s eyes, he saw the battle lines and knew who took the crown on points.  Neither Elaine nor Jimmy suspected anything, and if the truth be told, I had improved my stocks with Elaine.  She was at times both surprised and interested, even willing to take a back seat.

Alison, on the other hand, tried poking around the edges, and, once when Elaine and Jimmy had got up to have a cigarette outside, questioned me directly.  I chose to ignore her, and pretend nothing had happened, instead of telling her how much I was enjoying the evening.

She had her ‘secrets’.  I had mine.

At the end of the evening, when I got up to go to the bathroom, I was physically sick from the pent up tension and the implications of what Jimmy had told me.  It took a while for me to pull myself together; so long, in fact, Jimmy came looking for me.  I told him I’d drunk too much champagne, and he seemed satisfied with that excuse.  When I returned, both Alison and Elaine noticed how pale I was but neither made any comment.

It was a sad way to end what was supposed to be a delightful evening, which to a large degree it was for the other three.  But I had achieved what I set out to do, and that was to play them at their own game, watching the deception, once I knew there was a deception, as warily as a cat watches its prey.

I had also discovered Jimmy’s real calling; a professor of economics at the same University Alison was doing her law degree.  It was no surprise in the end, on a night where surprises abounded, that the world could really be that small.

We parted in the early hours of the morning, a taxi whisking us back to the Lower East Side, another taking the Blaine’s back to the Upper West Side.  But, in our case, as Alison reminded me, it would not be for much longer.  She showed concern for my health, asked me what was wrong.  It took all the courage I could muster to tell her it was most likely something I ate and the champagne, and that I would be fine in the morning.

She could see quite plainly it was anything other than what I told her, but she didn’t pursue it.  Perhaps she just didn’t care what I was playing at.

And yet, after everything that had happened, once inside our ‘palace’, the events of the evening were discarded, like her clothing, and she again reminded me of what we had together in the early years before the problems had set in.

It left me confused and lost.

I couldn’t sleep because my mind had now gone down that irreversible path that told me I was losing her, that she had found someone else, and that our marriage was in its last death throes.

And now I knew it had something to do with Barclay.

 

© Charles Heath 2015-2020

Sunday In New York

 

The story behind the story: A Case of Working With the Jones Brothers

To write a private detective serial has always been one of the items at the top of my to-do list, though trying to write novels and a serial, as well as a blog, and maintain a social media presence, well, you get the idea.

But I made it happen, from a bunch of episodes I wrote a long, long time ago, used these to start it, and then continue on, then as now, never having much of an idea where it was going to end up, or how long it would take to tell the story.

That, I think is the joy of ad hoc writing, even you, as the author, have as much idea of where it’s going as the reader does.

It’s basically been in the mill since 1990, and although I finished it last year, it looks like the beginning to end will have taken exactly 30 years.  Had you asked me 30 years ago if I’d ever get it finished, the answer would be maybe?

My private detective, Harry Walthenson

I’d like to say he’s from that great literary mold of Sam Spade, or Mickey Spillane, or Phillip Marlow, but he’s not.

But, I’ve watched Humphrey Bogart play Sam Spade with much interest, and modeled Harry and his office on it.  Similarly, I’ve watched Robert Micham play Phillip Marlow with great panache, if not detachment, and added a bit of him to the mix.

Other characters come into play, and all of them, no matter what period they’re from, always seem larger than life.  I’m not above stealing a little of Mary Astor, Peter Lorre or Sidney Greenstreet, to breathe life into beguiling women and dangerous men alike.

Then there’s the title, like

The Case of the Unintentional Mummy – this has so many meanings in so many contexts, though I image back in Hollywood in the ’30s and ’40s, this would be excellent fodder for Abbott and Costello

The Case of the Three-Legged Dog – Yes, I suspect there may be a few real-life dogs with three legs, but this plot would involve something more sinister.  And if made out of plaster, yes, they’re always something else inside.

But for mine, to begin with, it was “The Case of the …”, because I had no idea what the case was going to be about, well, I did, but not specifically.

Then I liked the idea of calling it “The Case of the Brother’s Revenge” because I began to have a notion there was a brother no one knew about, but that’s stuff for other stories, not mine, so then went the way of the others.

Now it’s called ‘A Case of Working With the Jones Brothers’, finished the first three drafts, and at the editor for the last.

I have high hopes of publishing it in early 2021.  It even has a cover.

PIWalthJones1

Is social media useful for advertising?

Of course, if I had I might be saying that it was luck

But…

There’s no such thing as luck, there’s simply good management or being in the right place at the right time.

Or you’ve just put a lot of research and hard work into an idea that pays off.

That’s not luck, that’s something else.

I say this because I have never been on the receiving end of good fortune very often, except, as you would expect, as the result of hard work.  And yes, everything appears to conspire against me some days, but I would not call that bad luck.

Timing, quite often, is everything.

So…

I’ve been researching the internet and the world of social media. So many people make claims about how good it is, how bad it is, how they made a fortune, and how, for others, it’s a dud.

Again, it’s about good management, hard work, or being in the right place, etc.

And viral stuff on YouTube, well, if it goes viral with a million hits in fifteen minutes, it means everybody, in that fifteen minutes, was looking for something interesting at that particular moment, and there it was.

It was not luck.

However…

Using either of Facebook or Twitter as a means to advertise, without parting with your hard earned, or more likely, non-existent cash, is not all it’s cracked up to be.

You have 17,000 followers, that means you have at least 17,000 people who are going to see your post.  Or someone else’s if you are thinking of getting people to market their product on the back of your followers, hang on, targeted followers.  If, say, for instance, you’re followers are book orientated, doesn’t that mean…

You get my point.

Wrong.

You’re lucky if 5% of those followers see anything, and that doesn’t increase by putting a lot of different tags on the post.  Twitter itself is restrictive in the number of people it will distribute the post to.

Five per cent, that’s 850 of your followers who may see any one of your posts at the one time.  other people have done vari0ous tests to check just who gets a post and who doesn’t, so it’s not just me who had noted what’s happening.

Then there’s the take-up rate, which Twitter does tell you, in my case, it’s about 2% at it’s lowest, which means the effective number of real peal people looking at my posts with any interest, is about 17.

It can be more, though I’m not sure how the Twitter algorithm for distributing posts works.  I’ve seen other people get thousands of likes and re-tweets.

And, yes, I get it, their posts might be more interesting than mine, and I accept that, but the numbers I’ve been tracking don’t lie.  If more people saw the tweet, the curiosity factor would be higher, and at the very least, the click-through rate would be higher.

That it isn’t can be verified from checking with the number of clicks on the bitly web site for the day, even over a number of days, in the basic statistics they provide their users.

I’m just saying…

All of those people who say they have thousands, sometimes tens of thousands, of followers just waiting for you to advertise with them, cannot deliver any sort of mass advertising you need, and even if they were to pay to advertise with Twitter, they would have to charge very exorbitant prices.

You can do it yourself, but there’s no guarantee your tweet will read by the people you need to buy your book.

It’s what I would call a shot in the dark.

So…

What do we do?

Anyone else done this exercise and come up with different results?  If you have I’d be interested to know what sort of responses you are getting from Twitter, or Facebook, or any other social media platform.

Preferably before I pull all my hair out in frustration!

 

Searching for locations: West Lake, Hangzhou, China

West Lake is a freshwater lake in Hangzhou, China. It is divided into five sections by three causeways. There are numerous temples, pagodas, gardens, and artificial islands within the lake.

Measuring 3.2 kilometers (2 miles) in length, 2.8 kilometers (1.7 miles) in width, and 2.3 meters (7.5 feet) in average depth, the lake spreads itself in an area totaling 6.5 square kilometers (2.5 square miles).

The earliest recorded name for West Lake was the “Wu Forest River”, but over time it changed to two distinct names.  One is “Qiantang Lake”, due to the fact that Hangzhou was called “Qiantang” in ancient times.  The other, “West Lake”, due to the lake being west of the city

It’s about to get busy, with a number of activities planned, and the warmth of the day is starting to make an impact.

The tour starts in the car park about a kilometer away, but the moment we left the car park we were getting a taste of the park walking along a tree-lined avenue.

When we cross the road, once again dicing with death with the silent assassins on motor scooters.

We are in the park proper, and it is magnificent, with flowers, mostly at the start hydrangeas and then any number of other trees and shrubs, some carved into other flower shapes like a lotus.

Then there was the lake and the backdrop of bridges and walkways.

.

And if you can tune out the background white noise the place would be great for serenity and relaxation.

That, in fact, was how the boat ride panned out, about half an hour or more gliding across the lake in an almost silent boat, by an open window, with the air and the majestic scenery.

No, not that boat, which would be great to have lunch on while cruising, but the boat below:

Not quite in the same class, but all the same, very easy to tune out and soak it in.

It was peaceful, amazingly quiet, on a summery day

A pagoda in the hazy distance, an island we were about to circumnavigate.

Of all the legends, the most touching one is the love story between Bai Suzhen and Xu Xi’an. Bai Suzhen was a white snake spirit and Xu Xi’an was a mortal man.

They fell in love when they first met on a boat on the West Lake, and got married very soon after.

However, the evil monk Fa Hai attempted to separate the couple by imprisoning Xu Xi’an. Bai Suzhen fought against Fa Hai and tried her best to rescue her husband, but she failed and was imprisoned under the Leifeng Pagoda by the lake.

Years later the couple was rescued by Xiao Qing, the sister of Baisuzhen, and from then on, Bai Suzhen and Xu Xi’an lived together happily.

The retelling of the story varied between tour guides, and on the cruise boat, we had two.  Our guide kept to the legend, the other tour guide had a different ending.

Suffice to say it had relevance to the two pagodas on the far side of the lake.

There was a cafe or restaurant on the island, but that was not our lunch destination.

Nor were the buildings further along from where we disembarked.

All in all the whole cruise took about 45 minutes and was an interesting break from the hectic nature of the tour.

Oh yes, and the boat captain had postcards for sale.  We didn’t buy any.

Lunch

At the disembarkation point there was a mall that sold souvenirs and had a few ‘fast food’ shops, and a KFC, not exactly what we came to China for, but it seemed like the only place in town a food cautious Australian could eat at.

And when tried to get in the door, that’s where at least 3 busloads were, if they were not in the local Starbucks.  Apparently, these were the places of first choice wherever we went.

The chicken supply by the time we got to the head of the line amounted to pieces at 22.5 RMB a piece and nuggets.  Everything else had run out, and for me, there were only 5 pieces left.  Good thing there were chips.

And Starbucks with coffee and cheesecake.

At least the setting for what could have been a picnic lunch was idyllic.